The aggregate expense charged against earnings to allocate the cost of intangible assets (nonphysical assets not used in production) in a systematic and rational manner to the periods expected to benefit from such assets. As a noncash expense, this element is added back to net income when calculating cash provided by or used in operations using the indirect method.

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 350

-SubTopic 30

-Section 50

-Paragraph 2

-Subparagraph (a)(2)

-URI http://asc.fasb.org/extlink&oid=6905858&loc=d3e16323-109275

Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Statement of Financial Accounting Standard (FAS)

-Number 142

-Paragraph 45

-Subparagraph a(2)

-LegacyDoc This reference is SUPERSEDED by the Accounting Standards Codification effective for interim and annual periods ending after September 15, 2009. This reference is included to help users transition from the previous accounting hierarchy and will be removed from future versions of this taxonomy.

Reference 3: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 230

-SubTopic 10

-Section 45

-Paragraph 28

-Subparagraph (b)

-URI http://asc.fasb.org/extlink&oid=6943989&loc=d3e3602-108585

Reference 4: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 350

-SubTopic 30

-Section 45

-Paragraph 2

-URI http://asc.fasb.org/extlink&oid=6388964&loc=d3e16225-109274

Name:	us-gaap_AmortizationOfIntangibleAssets
Namespace Prefix:	us-gaap
Data Type:	xbrli:monetaryItemType
Balance Type:	debit
Period Type:	duration

Trademarks and Other Intangibles, Net - Additional Information (Detail) (USD $)	3 Months Ended		9 Months Ended			1 Months Ended			1 Months Ended
	Sep. 30, 2011	Sep. 30, 2010	Sep. 30, 2011	Sep. 30, 2010	Apr. 26, 2011 Hardy Way	Apr. 30, 2011 Hardy Way Licensing agreements	Apr. 30, 2011 Hardy Way Trademarks	Jun. 30, 2010 Peanuts Worldwide	Jun. 30, 2010 Peanuts Worldwide Licensing agreements	Jun. 30, 2010 Peanuts Worldwide Trademarks
Intangible Assets by Major Class [Line Items]
Controlling interest					85.00%			80.00%
Increase in value of indefinite life trademarks							$ 96,500,000			$ 153,000,000
Increase in value of licensing agreements						1,000,000			1,100,000
Amortization expense for intangible assets	$ 1,700,000	$ 2,300,000	$ 5,339,000	$ 6,543,000