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Trademarks and Other Intangibles, Net - Additional Information (Detail) (USD $)	3 Months Ended		6 Months Ended		1 Months Ended		1 Months Ended			1 Months Ended
	Jun. 30, 2011	Jun. 30, 2010	Jun. 30, 2011	Jun. 30, 2010	Apr. 30, 2011 Trademarks Hardy Way	Apr. 26, 2011 Hardy Way	Apr. 30, 2011 Hardy Way Licensing agreements	Jun. 30, 2010 Trademarks Peanuts Worldwide	Jun. 30, 2010 Peanuts Worldwide	Jun. 30, 2010 Peanuts Worldwide Licensing agreements
Intangible Assets by Major Class [Line Items]
Controlling interest						85.00%			80.00%
Increase in value of indefinite life trademarks					$ 96,500,000			$ 153,000,000
Increase in value of licensing agreements							1,000,000			1,100,000
Amortization expense for intangible assets	$ 1,600,000	$ 2,100,000	$ 3,639,000	$ 4,224,000

The aggregate expense charged against earnings to allocate the cost of intangible assets (nonphysical assets not used in production) in a systematic and rational manner to the periods expected to benefit from such assets. As a noncash expense, this element is added back to net income when calculating cash provided by or used in operations using the indirect method.

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