Exhibit 99.1







          First Keystone Bank Announces Dennis G. Clark Appointed
               Senior Vice President and Chief Credit Officer


     Media, PA  June 19, 2007 -- (BUSINESS WIRE) -- First Keystone Bank (the
"Bank"), the wholly-owned subsidiary of First Keystone Financial, Inc.
(NASDAQ:  FKFS) (the "Company"), announced the appointment of Dennis G. Clark
to Senior Vice President and Chief Credit Officer of the Bank.  Mr. Clark
will be responsible for overseeing the Bank's loan and credit risk review
process.  Mr. Clark has over twenty-five years of commercial lending
experience serving at various community banks in the Bucks, Montgomery and
Philadelphia Counties market, most recently at Sovereign Bank.

     Tom Kelly, President and Chief Executive Officer, said, "Dennis brings a
strong credit background that solidifies the initiatives we have implemented
to improve our credit underwriting process. His experience in credit risk
management will contribute to the overall enhancement of our longer term
financial performance. We are delighted to welcome Dennis to First Keystone."

     First Keystone Bank serves its customers from eight full-service offices
in Delaware and Chester Counties, Pennsylvania.

     Certain information in this release may constitute forward-looking
statements as that term is defined in the Private Securities Litigation Act of
1995.  Such forward-looking statements are subject to risks and uncertainties
that could cause actual results to differ materially from those estimated due
to a number of factors.  Persons are cautioned that such forward-looking
statements are not guarantees of future performance and are subject to various
factors, which could cause actual results to differ materially from those
estimated.  These factors include, but are not limited to, changes in general
economic and market conditions and the development of an interest rate
environment that adversely affects the interest rate spread or other income
from the Company's and the Bank's investments and operations.  The Company
does not undertake and specifically disclaims any obligation to publicly
release the result of any revisions which may be made to any forward-looking
statements to reflect the occurrence of anticipated or unanticipated events
or circumstances after the date of such statements.



Contacts

First Keystone Financial, Inc.
Thomas M. Kelly, President and Chief Executive Officer
or
Rose M. DiMarco, Chief Financial Officer
(610) 565-6210