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Segment and Geographic Information
12 Months Ended
Jan. 03, 2015
Segment Reporting [Abstract]  
Segment and Geographic Information
Segment and Geographic Information

We operate in one industry segment comprising the design, development, manufacture and marketing of high performance programmable logic devices. Our revenue by major geographic area based on ship-to location was as follows:
 
 
Year Ended
(In thousands)
 
January 3, 2015
 
December 28, 2013
 
December 29, 2012
United States:
 
$
30,848

 
8
%
 
$
28,506

 
9
%
 
34,172

 
12
%
 
 
 
 
 
 
 
 
 
 
 
 
 
China
 
159,155

 
43

 
148,018

 
45

 
113,585

 
41

Europe
 
59,041

 
16

 
47,459

 
14

 
48,202

 
17

Japan
 
31,207

 
9

 
26,538

 
8

 
35,696

 
13

Taiwan
 
6,691

 
2

 
6,708

 
2

 
8,276

 
3

Other Asia
 
69,778

 
19

 
64,425

 
19

 
32,254

 
12

Other Americas
 
9,407

 
3

 
10,871

 
3

 
7,071

 
2

Total foreign revenue
 
335,279

 
92

 
304,019

 
91

 
245,084

 
88

Total revenue
 
$
366,127

 
100
%
 
$
332,525

 
100
%
 
$
279,256

 
100
%



We assign revenue to geographies based on the customer ship-to address at the point where revenue is recognized. In the case of sell-in distributors and OEM customers, revenue is typically recognized, and geography is assigned, when products are shipped to our distributor or customer. In the case of sell-through distributors, revenue is recognized when resale occurs and geography is assigned based on the customer location on the resale reports provided by the distributor.

Revenue by Distributors

Our largest customers are often distributors and sales through distributors have historically made up a significant portion of our total revenue. Revenue attributable to resales of products by our primary distributors are as follows:
 
% of Total Revenue
 
2014
 
2013
 
2012
Arrow Electronics Inc. (including Nu Horizons Electronics)
24
%
 
23
%
 
28
%
Weikeng Group
10

 
12

 
12

All others
11

 
10

 
15

All sell-through distributors
45
%
 
45
%
 
55
%



Orders from our sell-through distributors are initially recorded at published list prices; however, for a majority of our sales, the final selling price is determined at the time of resale and in accordance with a distributor price agreement. In certain circumstances, we allow sell-through distributors to return unsold products. At times, we protect our sell-through distributors against reductions in published list prices. For these reasons, we do not recognize revenue until products are resold by sell-through distributors to an end customer.