-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, FyHFwIgAg7fdpFBtHtHgbkyxUY8hzPvDqsbU1iEJ4KMsbFUtiqCffDj+f+SZli2g gUrAze2TPER6UKNOZbxRJA== 0000903423-06-001307.txt : 20061211 0000903423-06-001307.hdr.sgml : 20061211 20061211161924 ACCESSION NUMBER: 0000903423-06-001307 CONFORMED SUBMISSION TYPE: DFAN14A PUBLIC DOCUMENT COUNT: 3 FILED AS OF DATE: 20061211 DATE AS OF CHANGE: 20061211 EFFECTIVENESS DATE: 20061211 SUBJECT COMPANY: COMPANY DATA: COMPANY CONFORMED NAME: APPLEBEES INTERNATIONAL INC CENTRAL INDEX KEY: 0000853665 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-EATING PLACES [5812] IRS NUMBER: 431461763 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: DFAN14A SEC ACT: 1934 Act SEC FILE NUMBER: 000-17962 FILM NUMBER: 061268694 BUSINESS ADDRESS: STREET 1: 4551 W 107TH ST STE 100 CITY: OVERLAND PARK STATE: KS ZIP: 66207 BUSINESS PHONE: 9139674000 MAIL ADDRESS: STREET 1: 4551 W 107TH STREET STREET 2: SUITE 100 CITY: OVERLAND PARK STATE: KS ZIP: 66207 FILED BY: COMPANY DATA: COMPANY CONFORMED NAME: Breeden Capital Management LLC CENTRAL INDEX KEY: 0001376259 IRS NUMBER: 113765220 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: DFAN14A BUSINESS ADDRESS: STREET 1: 100 NORTHFIELD STREET CITY: GREENWICH STATE: CT ZIP: 06830 BUSINESS PHONE: 203-618-0065 MAIL ADDRESS: STREET 1: 100 NORTHFIELD STREET CITY: GREENWICH STATE: CT ZIP: 06830 DFAN14A 1 breeden14a_1211.htm

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

SCHEDULE 14A

 

Proxy Statement Pursuant to Section 14(a) of the

 

Securities Exchange Act of 1934 (Amendment No. )

 

Filed by the Registrant o

Filed by a Party other than the Registrant x

Check the appropriate box:

o

Preliminary Proxy Statement

o

Confidential, For Use of the Commission Only (as permitted by Rule 14a-6(e)(2))

o

Definitive Proxy Statement

o

Definitive Additional Materials

x

Soliciting Material Pursuant to Rule 14a-12

 

APPLEBEE’S INTERNATIONAL, INC.

 

(Name of Registrant as Specified in its Charter)

 

 

(Name of Person(s) Filing Proxy Statement, if Other Than the Registrant)

 

Breeden Capital Management LLC

Breeden Partners L.P.

Breeden Partners (California) L.P.

Breeden Partners Holdco Ltd.

Richard C. Breeden

Laurence E. Harris

Steven J. Quamme

Raymond G.H. Seitz

Payment of Filing Fee (Check the appropriate box):

x

No fee required.

 

o

Fee computed on table below per Exchange Act Rules 14a-6(i)(4) and 0-11.

 

(1)

Title of each class of securities to which transaction applies:

 

 

(2)

Aggregate number of securities to which transaction applies:

 

 

(3)

Per unit price or other underlying value of transaction computed pursuant to Exchange Act Rule 0-11 (set forth the amount on which the filing fee is calculated and state how it was determined):

 

 

(4)

Proposed maximum aggregate value of transaction:

 

 

 

 

 

 

 

 

 



 

 

 

 

(5)

Total fee paid:

 

o

Fee paid previously with preliminary materials:

o

Check box if any part of the fee is offset as provided by Exchange Act Rule 0-11(a)(2) and identify the filing for which the offsetting fee was paid previously. Identify the previous filing by registration statement number, or the Form or Schedule and the date of its filing.

 

(1)

Amount previously paid:

 

 

(2)

Form, Schedule or Registration Statement No.:

 

 

(3)

Filing Party:

 

 

(4)

Date Filed:

 

 

 

 

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On December 11, 2006 Breeden Partners L.P. announced its intent to nominate Richard C. Breeden, Laurence E. Harris, Steven J. Quamme and Raymond G.H. Seitz to the Board of Directors of Applebee’s International, Inc. at the Company’s 2007 annual meeting of shareholders. Information regarding Breeden Capital Management LLC, Breeden Partners L.P., Breeden Partners (California) L.P., Breeden Partners Holdco Ltd., Richard C. Breeden, Laurence E. Harris, Steven J. Quamme, Raymond G.H. Seitz and other potential participants in the intended solicitation of proxies is filed herewith as Exhibit 1. A copy of the press release announcing the nominations is filed herewith as Exhibit 2.

 

SECURITY HOLDERS ARE ADVISED TO READ THE PROXY STATEMENT AND OTHER DOCUMENTS RELATED TO THE SOLICITATION OF PROXIES, BY BREEDEN CAPITAL MANAGEMENT LLC, BREEDEN PARTNERS L.P., BREEDEN PARTNERS (CALIFORNIA) L.P., BREEDEN PARTNERS HOLDCO LTD., RICHARD C. BREEDEN, LAURENCE E. HARRIS, STEVEN J. QUAMME, RAYMOND G.H. SEITZ AND CERTAIN OF THEIR AFFILIATES, FROM THE SHAREHOLDERS OF APPLEBEE’S FOR USE AT THE 2007 ANNUAL MEETING OF SHAREHOLDERS OF APPLEBEE’S WHEN THEY ARE AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION. A DEFINITIVE PROXY STATEMENT AND FORM OF PROXY WILL BE MAILED TO SHAREHOLDERS OF APPLEBEE’S AND WILL, ALONG WITH OTHER RELEVANT DOCUMENTS, BE AVAILABLE AT NO CHARGE AT THE SECURITIES AND EXCHANGE COMMISSION’S WEBSITE AT HTTP://WWW.SEC.GOV OR BY CONTACTING MORROW & CO., INC. BY TELEPHONE AT (203) 658-9400 OR BY E-MAIL AT APPLEBEESINFO@MORROWCO.COM. INFORMATION RELATING TO THE PARTICIPANTS IN SUCH PROXY SOLICITATION IS CONTAINED IN EXHIBIT 1 HEREWITH.

 

 

 

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EX-1 2 breeden14aex1_1211.htm Untitled Document

 

 

EXHIBIT 1

 

PARTICIPANTS

 

The participants in the solicitation of proxies (the “Participants”) include the following: Breeden Capital Management LLC, Breeden Partners L.P., Breeden Partners (California) L.P., Breeden Partners Holdco Ltd., Richard C. Breeden, Laurence E. Harris, Steven J. Quamme and Raymond G.H. Seitz.

 

The Breeden Parties:

 

Breeden Partners L.P. is a Delaware limited partnership (the “Delaware Fund”), Breeden Partners (California) L.P. is a Delaware limited partnership (the “California Fund”) and Breeden Partners Holdco Ltd., is a Cayman Islands exempt limited company (“Holdco”). Breeden Capital Partners LLC, a Delaware limited liability company (the “General Partner”), is the general partner of each of the Delaware Fund and the California Fund. Breeden Partners (Cayman) Ltd., a Cayman Islands exempt limited company (“BPC”) (together with Holdco, the “Offshore Investors Fund”) is the feeder fund for Holdco. The Delaware Fund, the California Fund and the Offshore Investors Fund are herein sometimes referred to collectively as the “Funds.” Breeden Capital Management LLC, a Delaware limited liability company (the “Advisor”) is principally involved in the busi ness of providing investment advisory and investment management services to the Funds and, among other things, exercises all voting and other powers and privileges attributable to any securities held for the accounts of the Funds. Richard C. Breeden is a citizen of the Unites States of America and is the Managing Member, as well as Chairman and Chief Executive Officer, of each of the General Partner and the Advisor and the Key Principal of the Offshore Investors Fund. The foregoing are sometimes herein referred to collectively as the “Breeden Parties.”

 

The Delaware Fund owns 26,307 shares of common stock (“Common Stock”) of Applebbee’s International, Inc. (the “Issuer”) representing approximately 0.04% of the outstanding shares of Common Stock, the California Fund owns 2,453,648 shares of Common Stock representing approximately 3.31% of the outstanding shares of Common Stock and Holdco owns 1,420,045 shares of Common Stock representing approximately 1.91% of the outstanding shares of Common Stock. As of the date hereof, the 2,479,955 aggregate shares of Common Stock directly owned by the Delaware Fund and the California Fund, which shares of Common Stock may be deemed to be beneficially owned by the General Partner, represent approximately 3.33% of the Company's outstanding shares of Common Stock. The 3,900,000 aggregate shares of Common Stock directly owned by the Delaware Fund, the California Fund and Holdco, which shares of Common Stoc k may be deemed to be beneficially owned by the Advisor and Mr. Breeden, represent approximately 5.25% of the Company's outstanding shares of Common Stock. All percentages set forth in this paragraph relating to beneficial ownership of Common Stock are based upon 74,427,928 shares outstanding, which was the total number of shares of Common Stock outstanding as of October 23, 2006 as reported in the Company's Quarterly Report on Form 10-Q for the quarterly period ended September 25, 2006.

 

 

 

 

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The Nominees:

 

The intended nominees to the Issuer’s board of directors are Messrs. Breeden, Harris, Quamme and Seitz all United States citizens (collectively, the “Nominees”). Mr. Breeden and Mr. Quamme are employees and/or officers or directors of one or more of the Breeden Parties.

 

None of Messrs. Quamme, Seitz and Harris owns, directly or indirectly, any Common Stock. Other than as described above, Mr. Breeden does not own, directly or indirectly, any Common Stock. Both Messrs. Harris and Seitz have executed agreements pursuant to which Breeden Partners L.P., Breeden Partners (California) L.P. and Breeden Partners Holdco Ltd. have agreed, jointly and severally, to indemnify Messrs. Harris and Seitz with respect to certain costs that may be incurred by them in connection with their nomination as candidates for election to the board of directors of the Issuer at the annual meeting and the solicitation of proxies in support of their election. The Nominees will not receive any compensation from the Breeden Parties or such parties' affiliates in connection with the solicitation or for their services as directors of the Issuer if elected. If elected, the Nominees will be entitled to compensation f rom the Issuer consistent with that paid to other non-employee directors.

 

Other Parties:

 

Morrow & Co. (“Morrow”) is serving as an advisor and is providing consulting and analytic services and solicitation services in connection with the solicitation of proxies. Morrow does not believe that any of its directors, officers, employees, affiliates or controlling persons, if any, is a “participant” in this proxy solicitation. In addition, regular employees of the Breeden Parties may assist in the solicitation of proxies and will receive no additional consideration therefor.

 

 

 

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EX-2 3 breeden14aex2_1211.htm

EXHIBIT 2

 

Contacts:

For Media:

For Investors:

 

Kekst and Company

Morrow & Co.

 

Victoria Weld

Eric Olson/Mike Verrechia

212-521-4800

203-658-9400

 

 

FOR IMMEDIATE RELEASE

 

Breeden Capital Management LLC Announces Nomination of Director Slate for

Applebee’s International, Inc.

 

--Action Necessary Due to Board’s Disregard of Shareholder Interests and Company’s Long Term Underperformance--

 

Greenwich, CT., December 11, 2006. Breeden Capital Management LLC, a Greenwich, CT., based investment fund manager, announced today that Breeden Partners LP has nominated a slate of four candidates for election to the Board of Directors of Applebee’s International, Inc. (“Applebee’s”) (NASDAQ: APPB) at the company’s 2007 annual meeting. Applebee’s current board of directors consists of 12 members, only 4 of whom will be elected in 2007 due to Applebee’s staggered board. Breeden Partners and affiliated domestic and off-shore investment funds managed by Breeden Capital Management (all collectively, “Breeden Partners”) own 3.9 million shares of Applebee’s. Breeden Partners is today amending its Schedule 13D filed with the SEC.

 

The Breeden Partners Director Slate for Applebee’s  

 

The Breeden Partners slate consists of Messrs. Richard C. Breeden, Steven J. Quamme, Raymond G. H. Seitz and Laurence E. Harris.

 

Mr. Breeden is Chairman and CEO of Breeden Capital Management and serves as Managing Partner and Chief Investment Officer of Breeden Partners. He is a former Chairman of the U.S. Securities and Exchange Commission and former Corporate Monitor of WorldCom, Inc. Mr. Breeden currently serves on the board of Banco Bilbao Vizcaya Argentaria, S.A., of Spain (NYSE: BBV). He has served on a number of other corporate boards and is a nationally recognized expert in corporate governance practices.

 

Mr. Quamme is one of the founding partners of Breeden Partners. He is also the former co-CEO of Milestone Merchant Partners, a merchant banking firm, and has extensive experience in the restaurant and retail industries. He has previously been a major franchisee of Blockbuster Video, Boston Chicken and Einstein Bros. Bagels, among others.

 

Mr. Seitz is a former Vice Chairman of Lehman Brothers (Europe) and is a former United States Ambassador to the United Kingdom as well as a former Assistant

 

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Secretary of State. He currently serves on the boards of the Chubb Corporation (NYSE: CB) and Hong Kong-based PCCW, Limited (NYSE: PCW). He is the current non-executive chairman of the Sun-Times Media Group, Inc. (NYSE: SVN). Mr. Seitz has previously served on many other boards of directors, including British Airways PLC.

 

Mr. Harris is of counsel to the Washington law firm Patton Boggs LLP. He is a director and chairman of the audit committee of Sports Brands International, Inc. and also currently serves on the board of Inphonic Inc (NASDAQ: INPC). He was a director of MCI, Inc., following its emergence from bankruptcy in 2004 and until its merger with Verizon Communications, Inc.

 

Applebee’s Severe Performance Problems

 

Mr. Breeden noted in a letter to the Applebee’s directors, a copy of which is attached, that, over the three years ended December 1, 2006, Applebee’s total return to shareholders was 13th worst out of 14 comparable companies. During this time, Applebee’s total return was a NEGATIVE 13.4%, costing shareholders hundreds of millions of dollars in lost value. By contrast, competitors like Darden Restaurants (operator of Red Lobster and Olive Garden restaurants) and California Pizza Kitchen had total returns to shareholders in the same time frame of 99% and 71%, respectively.

 

“For the last three years, Applebee’s has suffered from high corporate overhead costs, while important operating metrics such as same store sales and profit margins have declined. Its share price performance has been a disaster for shareholders, and the current board of directors has failed to develop a strategy to solve the problems,” said Mr. Breeden.

 

One example of the lack of disciplined financial policies at Applebee’s relates to capital expenditures. “Over the last three years, the board approved spending hundreds of millions in shareholder capital to build new company-owned restaurants even though Applebee’s enjoys a wonderful network of efficient franchisees who could have opened similar facilities with limited capital expenditures by Applebee’s. The company earns a vastly higher return on capital from franchise operations than the returns Applebee’s seems to be generating on the capital to buy land and construct new company-owned restaurants. The failure of the board to consider returns on invested capital in a systematic fashion is inexcusable, and it shows why change in the membership of the board is necessary to create a more valuable company in the future,” said Mr. Breeden.

 

Applebee’s Bylaws Force Action Now

 

Shortly after Breeden Partners informed Applebee’s management last summer that it had accumulated a large ownership position and intended to be a long-term holder at Applebee’s, the Applebee’s board changed its bylaws to require that nominations be made months earlier than under prior requirements. If Breeden Partners had not nominated candidates by this week, the new Applebee’s bylaws would have prevented

 

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shareholders from having the opportunity to consider voting for alternative directors until May of 2008.

 

“I had hoped to have more time to determine whether Applebee’s board would take significant action to benefit the shareholders,” explained Breeden. “In most other companies, the decision on whether to nominate candidates would have come much closer to the annual meeting date. But the anti-shareholder bylaw amendment adopted by the Applebee’s board forced us to make a choice of acting now or waiting until 2008. Waiting that long would be just too big a gamble on a board that historically has ignored its shareholders and may continue to do so,” said Mr. Breeden.

 

Greater Choice for Shareholders

 

The Breeden Partners slate of candidates for the Applebee’s board will give the company’s shareholders a real choice. Shareholders will have the opportunity to broaden the membership of the current board with new members with a different base of experience and expertise than the incumbent directors. Alternatively, if shareholders are satisfied with the status quo, they can vote to reelect the four incumbent candidates, including the company’s former CEO who continues to serve as Chairman. Breeden Partners believes that this greater choice in selecting directors will benefit all shareholders.

 

Governance Issues as Well as Performance Problems

 

As major shareholders of Applebee’s, the principal concerns of Breeden Partners are the company’s failed policies that have severely undercut its share price and aggregate value. However, Breeden Partners believes that a variety of poor governance practices have also contributed to a lack of accountability for performance and other weaknesses that should be corrected. For example, Breeden Partners believes that Applebee’s should eliminate its staggered board and replace this system that harms shareholder interests with majority voting for all members of the board on an annual basis. During the course of the election process, Breeden Partners will make additional suggestions on how to eliminate governance practices at Applebee’s that damage shareholder interests.

 

About Breeden Partners, LP

 

Breeden Partners is a private investment partnership that was formed for purposes of investing in companies that are underperforming in terms of earnings and share price. Breeden Partners invests solely in the equity securities of publicly traded companies headquartered in the United States or Canada, and it does not use either leverage or derivatives. Breeden Partners’ governing policies also prohibit it from taking a majority equity interest in any portfolio company.

 

Breeden Partners seeks to invest in companies with strong cash flows and underlying asset values where it can be a catalyst for change that will enhance market

 

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value. Breeden Partners seeks to maximize returns by persuading portfolio companies to adopt new strategies to increase earnings and rates of return, improve capital allocation, strengthen accountability for performance, enhance transparency and adopt healthier governance practices, among other things. Breeden Partners believes that implementing improved management and governance practices will help portfolio companies achieve higher earnings and command a higher multiple on such earnings in the marketplace.

 

About Breeden Capital Management LLC

 

Breeden Capital Management is based in Greenwich, Connecticut. Both Breeden Partners and Breeden Capital Management were founded by Richard C. Breeden, former Chairman of the U.S. Securities and Exchange Commission. The firm has a total of approximately 20 professionals, and, together with its affiliates, it has more than $1 billion in assets under management. Other senior full time professionals in the firm include Steven J. Quamme, James M. Cotter and Robert H. Fields.

 

EXCEPT FOR THE HISTORICAL INFORMATION CONTAINED HEREIN, THE MATTERS ADDRESSED IN THIS PRESS RELEASE ARE FORWARD-LOOKING STATEMENTS THAT INVOLVE CERTAIN RISKS AND UNCERTAINTIES. YOU SHOULD BE AWARE THAT ACTUAL RESULTS COULD DIFFER MATERIALLY FROM THOSE CONTAINED IN THE FORWARD-LOOKING STATEMENTS. BREEDEN PARTNERS ASSUMES NO OBLIGATION TO UPDATE THE FORWARD-LOOKING INFORMATION.

SECURITY HOLDERS ARE ADVISED TO READ THE PROXY STATEMENT AND OTHER DOCUMENTS RELATED TO THE SOLICITATION OF PROXIES, BY BREEDEN CAPITAL MANAGEMENT LLC, BREEDEN PARTNERS L.P., BREEDEN PARTNERS (CALIFORNIA) L.P., BREEDEN PARTNERS HOLDCO LTD., RICHARD C. BREEDEN, LAURENCE E. HARRIS, STEVEN J. QUAMME, RAYMOND G.H. SEITZ AND CERTAIN OF THEIR AFFILIATES, FROM THE SHAREHOLDERS OF APPLEBEE’S FOR USE AT THE 2007 ANNUAL MEETING OF SHAREHOLDERS OF APPLEBEE’S WHEN THEY ARE AVAILABLE BECAUSE THEY WILL CONTAIN IMPORTANT INFORMATION. A DEFINITIVE PROXY STATEMENT AND FORM OF PROXY WILL BE MAILED TO SHAREHOLDERS OF APPLEBEE’S AND WILL, ALONG WITH OTHER RELEVANT DOCUMENTS, BE AVAILABLE AT NO CHARGE AT THE SECURITIES AND EXCHANGE COMMISSION’S WEBSITE AT HTTP://WWW.SEC.GOV OR BY CONTACTING MORROW & CO., INC. BY TELEPHONE AT (203) 658-9400 OR BY EMAIL AT APPLEBEESINFO@MORROWCO.COM. INFORMATION RELATING TO THE PARTICIPANTS IN SUCH PROXY SOLICITATION IS CONTAINED IN THE SCHEDULE 14A FILED ON THE DATE HEREOF AND AVAILABLE FREE OF CHARGE AT THE SECURITIES AND EXCHANGE COMMISSION’S WEBSITE AT HTTP://WWW.SEC.GOV.

 

 

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Attachment:

Board Letter

 

 

 

 

December 11, 2006

 

 

Board of Directors

Applebee’s International, Inc.

4551 W. 107th Street

Overland Park, Kansas 66207

 

To the Members of the Board:

 

During the three years ended December 1, 2006, the price of Applebee’s shares fell from $26.13 per share to $22.34, a decline of 14.5%, while total shareholder return fell 13.4% 1. Applebee’s performance in total return to shareholders during this period ranked 13th worst out of 14 comparable public companies.2 During this period other metrics of operating performance, growth and efficiency have declined as well.

 

In contrast, during this same three-year period shares of Darden Restaurants (“Darden”), operator of Red Lobster and Olive Garden restaurants, rose from $20.47 to $40.06 (up 99% in total return), California Pizza Kitchen rose from $18.40 to $31.48 (up 71.1% in total return), and Brinker International, operator of Chili’s, rose from $22.24 to $30.36 (up 38.3% in total return). If Applebee’s shares had matched Darden’s share price performance record during this time, shares of Applebee’s would be trading at more than $50 per share, and the company would have created substantial new shareholder wealth. Instead, the aggregate value of Applebee’s shares has fallen by hundreds of millions of dollars.

 

As the owner of 3.9 million shares of Applebee’s International, Breeden Capital Management and funds managed by it believe this long run performance trend is an unacceptable state of affairs. The company’s dismal performance record shows that the time is past for “more of the same,” and we believe the board needs fresh thinking, financial discipline and new leadership.

_________________________

 1  Source for all share price and return information: Bloomberg.

 2  Source: Nations Restaurant News (Volume 40, No. 26 “Dinnerhouse Chains & Restaurants”, Page 104). Includes PF Chang’s China Bistro, Applebee’s International, OSI Restaurant Partners, Inc. (Outback), Cheesecake Factory Incorporated, Ruby Tuesday Inc., Buffalo Wild Wings, Landry’s Restaurants Inc.(owned Joe’s Crab Shack until October 2006), Red Robin Gourmet Burgers Inc., Rare Hospitality (LongHorn Steakhouse, Bugaboo Creek), Lone Star Steakhouse & Saloon, Inc., O’Charley’s Inc., Brinker International (Chili’s, Maggiano’s, Macaroni Grill, On The Border), California Pizza Kitchen, Inc. and Darden Restaurants, Inc. (Red Lobster, Olive Garden). This group excludes Texas Roadhouse (TXRH), which completed an initial public offering in October of 2004.

 

 

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Last August, shortly after Breeden Capital Management informed management that our funds were significant shareholders, the board saw fit to amend the company’s bylaws to institute a requirement that the company be notified nearly six months in advance of the company’s annual meeting of any candidate wishing to stand for election to Applebee’s board. As you know, this is a fairly unusual length of time, and it appears unrelated to any legitimate need of the company beyond entrenching board members even further than what the company’s staggered board already does.

 

Absent this change in your bylaws, Breeden Capital Management would have had more time to watch the company’s performance before making a decision whether or not to put forward board candidates. However, by your choice we must submit nominations now, or be foreclosed through the annual meeting in 2008 from having a chance for the company’s shareholders to elect new members of the board. While we would have preferred to be able to continue observing the company’s performance before deciding whether to submit our own candidates, the board’s bylaw amendment forces us to make that decision now. As a result, we are today nominating four candidates for election to the company’s board at the 2007 annual meeting.

 

As we have communicated in our previous discussions with your management team, Breeden Capital Management believes that Applebee’s offers customers an excellent product, and that you have a wonderful network of talented franchise operators. As major shareholders, we want to see the company’s shareholders and its franchise owners prosper in the marketplace, and we do not have any current desire to see a change in senior management. Nonetheless, it is long past the time for the company to act with a sense of urgency to begin generating shareholder returns, as have many of your industry peers. The board has a critical role in pointing the company in the right direction and establishing strong discipline for performance. Dithering while shareholder value slips farther and farther behind is not what the board is paid to do.

 

We have communicated proven ideas for maximizing Applebee’s return on invested capital and shareholder value to your management team. When we did so, it was our hope that the new management would welcome ideas on how to correct the slide in shareholder value as well as key operating metrics that has been going on during the last three years. We were politely received, and we were assured that many changes were being studied. We were advised to wait to see the company take action. Like other shareholders, we have been waiting to see that action, but the company has not disclosed anything of significance.3 As demonstrated by the extremely poor third quarter results, the company continues to perform poorly. Evidently the board has not yet decided that action is required to stop Applebee’s further deterioration. In this environment, we do not believe that hope is an adequate strategic plan from the board.

 

_________________________

 3 We do not regard increasing the authorization for share buybacksrecently announced by the company to be a significant step. You had substantial authorization to repurchase shares last summer when the stock price fell below $19 per share and essentially sat on your hands. Similarly, while we applaud any increase in dividends to shareholders, the token increase announced only this past week will not amount to anything significant because it does not reflect either improved operating performance or more sensible capital allocation policies.

 

 

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We will elaborate on our platform as we begin the process of soliciting proxies next year. It will include the items we discussed with management last summer and those set forth in our original Schedule 13D filed with the SEC. Though we believe it will be more productive to outline our platform in detail at a later time, it will certainly focus on the need for Applebee’s to:

 

 

1.

Significantly reduce the number of company-owned restaurants by re-franchising a substantial number of restaurants in a multi-year program.

 

 

2.

Cease all further capital expenditures to open new company-owned restaurants, and minimize capital expenditures to renovate company-owned restaurants pending their sale.

 

 

3.

Reduce overall expense levels, especially in corporate level overhead, and dispose of non-core assets.

 

 

4.

Use excess cash generated from these steps and improved performance to increase the return of free cash flow to shareholders.

 

 

5.

Improve various governance practices, including reducing the number of insiders on the company’s board, precluding former CEOs from continued board service, strengthening independence requirements, eliminating the personal use of corporate aircraft and abolishing your staggered board.

 

Our decision to put forward four board candidates, two of whom are not affiliated with our firm, was taken because we do not see any alternative catalyst for positive change. When elected, we believe that these candidates will bring wide perspective, fresh thinking and rigorous financial discipline to the work of the board. All shareholders will benefit from a stronger board that is able to evaluate and act upon opportunities for creating value.

 

Sincerely,

 

 

Richard C. Breeden

Chairman and CEO

Breeden Capital Management, LLC

 

 

 

 

 

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