-----BEGIN PRIVACY-ENHANCED MESSAGE----- Proc-Type: 2001,MIC-CLEAR Originator-Name: webmaster@www.sec.gov Originator-Key-Asymmetric: MFgwCgYEVQgBAQICAf8DSgAwRwJAW2sNKK9AVtBzYZmr6aGjlWyK3XmZv3dTINen TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB MIC-Info: RSA-MD5,RSA, AhIJo2Td/G5pGmTgCjqMFNy2tuzTR1aq9ijtKMMxGwN8rBxRBohKglfhWderCl80 RdpI8Yg1SHaiLVFX95Vhog== 0000853665-07-000052.txt : 20070313 0000853665-07-000052.hdr.sgml : 20070313 20070313132555 ACCESSION NUMBER: 0000853665-07-000052 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 2 CONFORMED PERIOD OF REPORT: 20070313 ITEM INFORMATION: Other Events ITEM INFORMATION: Financial Statements and Exhibits FILED AS OF DATE: 20070313 DATE AS OF CHANGE: 20070313 FILER: COMPANY DATA: COMPANY CONFORMED NAME: APPLEBEES INTERNATIONAL INC CENTRAL INDEX KEY: 0000853665 STANDARD INDUSTRIAL CLASSIFICATION: RETAIL-EATING PLACES [5812] IRS NUMBER: 431461763 STATE OF INCORPORATION: DE FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 8-K SEC ACT: 1934 Act SEC FILE NUMBER: 000-17962 FILM NUMBER: 07689969 BUSINESS ADDRESS: STREET 1: 4551 W 107TH ST STE 100 CITY: OVERLAND PARK STATE: KS ZIP: 66207 BUSINESS PHONE: 9139674000 MAIL ADDRESS: STREET 1: 4551 W 107TH STREET STREET 2: SUITE 100 CITY: OVERLAND PARK STATE: KS ZIP: 66207 8-K 1 adagencyreview8k.txt ADVERTISING AGENCY REVIEW UNITED STATES SECURITIES AND EXCHANGE COMMISSION WASHINGTON, D.C. 20549 FORM 8-K CURRENT REPORT Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934 Date of report (Date of earliest event reported) March 13, 2007 ----------------------------------------------- APPLEBEE'S INTERNATIONAL, INC. - -------------------------------------------------------------------------------- (Exact Name of Registrant as Specified in Its Charter) DELAWARE 000-17962 43-1461763 - ------------------------------ ---------------- ------------------------ (State or other jurisdiction (Commission (IRS Employer of incorporation) File Number) Identification No.) 4551 W. 107th Street, Overland Park, Kansas 66207 - -------------------------------------------------------------------------------- (Address of principal executive offices) (Zip Code) (913) 967-4000 - -------------------------------------------------------------------------------- (Registrant's telephone number, including area code) None - -------------------------------------------------------------------------------- (Former name or former address, if changed since last report.) Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions: [ ] Written communications pursuant to Rule 425 under the Securities Act 17 CFR 230.425) [ ] Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12) [ ] Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b)) [ ] Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c)) Item 8.01 Other Events. On March 13, 2007, Applebee's International, Inc. (the "Company") issued a press release entitled "Applebee's Announces Advertising Agency Review." The release is attached as Exhibit 99.1. Item 9.01 Financial Statements and Exhibits (d) Exhibits. The following exhibits are filed herewith: 99.1 Applebee's Announces Advertising Agency Review. 2 SIGNATURES Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized. Date: March 13, 2007 APPLEBEE'S INTERNATIONAL, INC. By: /s/ Steven K. Lumpkin ------------------------------- Steven K. Lumpkin Executive Vice President and Chief Financial Officer 3 EXHIBIT INDEX Exhibit Number Description - -------- ------------------------------------------------------------------- 99.1 Applebee's Announces Advertising Agency Review. 4 EX-99 3 adagencyreviewpr.txt ADVERTISING AGENCY REVIEW FOR IMMEDIATE RELEASE Media Contact: Laura Tigges, 913-967-2936 laura.tigges@applebees.com Applebee's Announces Advertising Agency Review OVERLAND PARK, Kan.--(BUSINESS WIRE)--Applebee's International, Inc. (Nasdaq: APPB) today announced a creative review of its brand advertising account. Draftfcb, Chicago, is Applebee's current agency of record. George Williams, Applebee's chief marketing officer, announced the decision. "We've had a great seven-year relationship with Draftfcb," Williams said, "and we appreciate their contributions to our success." Williams plans to complete the review by end of second quarter. Draftfcb was invited to participate but declined. "We are eager to write the next chapter in the advertising life of this great brand," Williams said. "We are looking for the best and brightest minds in the business to bring forward fresh, new and compelling advertising that will make consumers hunger for our food and eager to be a part of the Applebee's dining experience." About Applebee's Applebee's International, Inc., headquartered in Overland Park, Kan., develops, franchises and operates restaurants under the Applebee's Neighborhood Grill & Bar brand, the largest casual dining concept in the world. As of Feb. 25, 2007, there were 1,942 Applebee's restaurants operating system-wide in 49 states, 16 international countries and one U.S. territory. Additional information on Applebee's International can be found at the company's website (www.applebees.com). -----END PRIVACY-ENHANCED MESSAGE-----