8-K

                                          
                         SECURITIES AND EXCHANGE COMMISSION
                                          
                              WASHINGTON, D. C. 20549
                                          


                                      FORM 8-K
                                          
                                          
                                   CURRENT REPORT

      Pursuant to Section 13 or 15 (d) of the Securities Exchange Act of 1934



         Date of Report (Date of earliest event reported): October 2, 1998


                                  DAY RUNNER, INC.
               (Exact name of registrant as specified in its charter)



                                      DELAWARE
                   (State or other jurisdiction of incorporation)
                                          
            0-19835                                      95-3624280
   (Commission File Number)                (I.R.S. Employer Identification No.)


                                15295 Alton Parkway
                                  Irvine, CA 92618
                      (Address of principal executive offices)


          Registrant's telephone number, including area code: 714/680-3500




ITEM 5.   OTHER EVENTS

     See Press Release in Exhibit 99.1


ITEM 7.   FINANCIAL STATEMENTS, PRO FORMA FINANCIAL INFORMATION AND EXHIBITS

     (c)  Exhibits  
     -------------

     Item No.                               Exhibit Index
     --------                               -------------
 
       99.1          Press Release issued October 2, 1998 by the Registrant


                                     SIGNATURE

     Pursuant to the requirements of the Securities Exchange Act of 1934, the
Registrant has duly caused this report to be signed on its behalf by the
undersigned hereunto duly authorized.

                                   DAY RUNNER, INC.



                              by:  /s/ JAMES E. FREEMAN, JR.     
                                   ---------------------------------
                                   James E. Freeman, Jr.
                                   Chief Executive Officer

Dated:    October 2, 1998


                                   EXHIBIT INDEX
                                          
Exhibit Number                        Description                      Page No.

99.1                        Press Release issued October
                            2, 1998 by the Registrant

EX-99.1

FOR IMMEDIATE RELEASE            CONTACT:  Day Runner, Inc.
                                           Judy Tucker
                                           Vice President, Business Development
                                           714/680-3500, ext. 3171

                                           Jenifer Kirtland
                                           Director, Investor Relations
                                           714/680-3500, ext. 3697


DAY RUNNER-Registered Trademark- ANNOUNCES ADDITIONAL PURCHASES OF FILOFAX STOCK

     IRVINE, CA., October 2, 1998.  Day Runner, Inc. (Nasdaq/DAYR), today
reported that it has purchased an additional 2,190,000 shares of Filofax stock
on the open market.  Including these purchases, Day Runner now owns or has
obtained irrevocable commitments from Filofax stockholders to accept its
recommended cash tender offer for a total of 37.23% of Filofax's outstanding
shares.


     This 37.23% total includes: shares owned by Day Runner (3,590,000, or
14.89% of Filofax's outstanding shares); shares for which Day Runner has
irrevocable commitments that may not be withdrawn in the event of a higher offer
(4,312,892, or 17.89% of Filofax's outstanding shares); and shares for which Day
Runner has irrevocable commitments given by the trustees of certain trusts
related to a director of Filofax that would lapse seven days after the
announcement of a higher offer unless Day Runner were to meet that offer within
that seven days (1,070,192, or 4.45% of Filofax's outstanding shares).
     


     Day Runner is the leading developer, manufacturer and marketer of 
paper-based organizers for the U.S. retail market.  The Company also 
develops, manufactures and markets a number of related organizing products, 
including telephone/address books, appointment books, executive accessories, 
products for children and students, organizing and other wall boards, 
flexible, laminated wall planners, and the Home Manager on-the-refrigerator 
organizer.  Day Runner's products are carried by more than 20,000 retail 
stores across the U.S. and are available in a number of countries in North 
America, Europe and the Asia-Pacific region.
                                          
                                          
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Day Runner is a registered trademark of Day Runner, Inc.