SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549


                                   FORM 12b-25

                           NOTIFICATION OF LATE FILING

                                       Of

                                    FORM 10-K
                       For the Period Ended: June 30, 1999

                                DAY RUNNER, INC.
                              (Name of Registrant)

                               15295 Alton Parkway
                                Irvine, CA 92618
                     (Address of Principal Executive Office)

                                     0-19835
                            (Commission File Number)

              Nothing in this form shall be construed to imply that
                   the Commission has verified any information
                                contained herein.


                        PART II - Rule 12b-25(b) and (c)

         If the subject report could not be filed without unreasonable effort or
expense  and  the  registrant  seeks  relief  pursuant  to Rule  12b-25(b),  the
following should be completed:
(Check the appropriate box.)

         [ X ] (a) The reasons  described  in  reasonable  detail in Part III of
this form could not be eliminated without unreasonable effort or expense.

         [X]   (b) The  subject annual  report, semi-annual  report,  transition
report on Form 10-K, Form 20-F,  11-K, Form N-SAR, or portion  thereof,  will be
filed on or before the fifteenth calendar day following the prescribed due date;
and

               (c) The  accountant's  statement or other exhibit required by
Rule 12b-25(c) has been attached if applicable.







                              PART III - Narrative

                State below in reasonable detail the reasons why
                     Form 10-K could not be filed within the
                               prescribed period.

As disclosed in the Company's  Form 8-K filed with the  Securities  and Exchange
Commission on September 3, 1999, the Company restated its quarterly  results for
the  first  three  quarters  of its  1999  fiscal  year to  reflect  appropriate
adjustments  which  arose  late in the  Company's  year end  audit  process.  On
September 15, 1999,  the Company filed a Form 10-Q/A for each of the first three
quarters.  The Company  dedicated  significant  resources and personnel to these
matters.  As a result,  the Company  required  additional  time to complete  the
disclosure required for its annual report on Form 10-K for its fiscal year ended
June 30, 1999.


                           PART IV - Other Information

(1)  Name  and  telephone  number  of  person  to  contact  in  regard  to  this
notification:

                  Dennis K. Marquardt                             (714) 680-3500

(2)               Have all other periodic  reports  required under Section 13 or
                  15(d) of the Securities  Exchange Act of 1934 or Section 30 of
                  the  Investment  Company Act of 1940 during the  preceding  12
                  months or for such  shorter  period  that the  registrant  was
                  required to file such report(s)  been filed?  If the answer is
                  no, identify such reports.

                                     Yes [X]                  No       [  ]

(3)               Is it anticipated  that any  significant  change in results of
                  operations from the  corresponding  period for the last fiscal
                  quarter will be reflected  by the  earnings  statements  to be
                  included in the subject report or portion thereof?

                                     Yes [ ]                      No [X]

                  If so, attach an explanation of the anticipated  change,  both
                  narratively and quantitatively,  and if appropriate, state the
                  reasons why a  reasonable  estimate  of the results  cannot be
                  made.

     Day Runner, Inc. has caused this notification to be signed on its behalf by
the undersigned thereto duly authorized.

Date:    September 28, 1999           By:  /s/ Dennis K. Marquardt
                                            -----------------------------------
                                              Dennis K. Marquardt
                                               Executive Vice President,
                                                Finance & Administration