SECURITIES AND EXCHANGE COMMISSION
                             Washington, D.C. 20549



                                   FORM 12b-25



                           NOTIFICATION OF LATE FILING
                                       of

                                    FORM 10-Q
                       For Period Ended: December 31, 1998


                                DAY RUNNER, INC.
                              (Name of Registrant)


                               15295 Alton Parkway
                                Irvine, CA 92618
                     (Address of Principal Executive Office)


                                     0-19835
                            (Commission File Number)



                Nothing in this form shall be construed to imply
                that the Commission has verified any information
                                contained herein.


                                   Page 1 of 3










                        Part II - Rule 12b-25(b) and (c)

     If the subject  report could not be filed  without  unreasonable  effort or
expense  and  the  registrant  seeks  relief  pursuant  to Rule  12b-25(b),  the
following should be completed: (Check the appropriate box.)

     (a) The reasons  described  in  reasonable  detail in Part III of this form
could not be eliminated without unreasonable effort or expense.

     [X] (b) The subject annual report, semi-annual report, transition report on
Form 10-K, Form 20-F, 11-K, Form N-SAR, or portion thereof,  will be filed on or
before the  fifteenth  calendar day following  the  prescribed  due date; or the
subject  quarterly report or transition  report on Form 10-Q, or portion thereof
will be filed on or before the fifth  calendar day following the  prescribed due
date; and

     (c) The accountant's statement or other exhibit required by Rule 12b-25 (c)
has been attached if applicable.

                              Part III - Narrative

              State below in reasonable detail the reasons why Form
                 10-Q could not be filed within the prescribed
                                     period.

     The Registrant recently acquired another entity,  Filofax Group plc, a U.K.
company,  and is  currently  awaiting  updated  financials  as of the end of the
reporting  periods  ending  December 31, 1998 and  December  31, 1997,  from the
acquired  entity in order to prepare the pro forma  financials  for inclusion in
the Company's Quarterly  Report on Form 10-Q for the quarter ended  December 31,
1998.

                                   Page 2 of 3










Part IV - Other Information

          (1)  Name and telephone number of person to contact in regard to  this
               notification

               Dennis K. Marquardt                  (714) 680-3500


          (2)  Have all other periodic  reports  required under Section 13 or 15
               (d) of the  Securities  Exchange Act of 1934 or Section 30 of the
               Investment  Company Act of 1940 during the preceding 12 months or
               for such shorter  period that the registrant was required to file
               such  report(s)  been filed?  If the answer is no,  identify such
               reports.

                                 Yes [X]               No [ ]

          (3)  Is it  anticipated  that any  significant  change in  results  of
               operations  from the  corresponding  period  for the last  fiscal
               quarter  will  be  reflected  by the  earnings  statements  to be
               included in the subject report or portion thereof?

                                    Yes [ ]      No [X]

              If so,  attach an  explanation  of the  anticipated  change,  both
              narratively  and  quantitatively,  and if  appropriate,  state the
              reasons why a reasonable estimate of the results cannot be made.



     Day Runner, Inc. has caused this notification to be signed on its behalf by
the undersigned thereto duly authorized.


Date: February 12, 1999              By: /s/  Dennis K. Marquardt
                                        -----------------------------------
                                   Name:    Dennis K. Marquardt
                                  Title:    Executive Vice President, 
                                            Finance & Administration


                                   Page 3 of 3