<ARTICLE>                               5
<LEGEND>
      (Replace this text with the legend)

<CIK>                                   0000852447
<NAME>                                  INSTITUTIONAL EQUITY HOLDINGS, INC.
<MULTIPLIER>                            1
<CURRENCY>                              $US

                                     
<PERIOD-TYPE>                           3-MOS
<FISCAL-YEAR-END>                       DEC-31-2000
<PERIOD-START>                          JAN-1-2000
<PERIOD-END>                            SEP-30-2000
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<DEPRECIATION>                          (382,606)
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<INCOME-TAX>                            0
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<EPS-BASIC>                             (1.24)
<EPS-DILUTED>                           (1.24)