Revenue

9 Months Ended

Oct. 31, 2020

Revenue [Abstract]

Revenue

2. Revenue

The following table presents sales disaggregated based upon sales channel. Sales are attributable to the channel in which the sales transaction is initiated.

	Thirteen weeks ended				Thirty-nine weeks ended
	October 31,		November 2,		October 31,		November 2,
($ in millions)	2020		2019		2020		2019
Sales by Channel
Stores	$	1,656	$	1,636	$	3,858	$	4,915
Direct-to-customers		450		296		1,501		869
Total sales	$	2,106	$	1,932	$	5,359	$	5,784

Sales disaggregated based upon geographic area is presented in the table below. Sales are attributable to the geographic area in which the sales transaction is fulfilled.

	Thirteen weeks ended				Thirty-nine weeks ended
	October 31,		November 2,		October 31,		November 2,
($ in millions)	2020		2019		2020		2019
Sales by Geography
United States	$	1,534	$	1,361	$	3,974	$	4,122
International		572		571		1,385		1,662
Total sales	$	2,106	$	1,932	$	5,359	$	5,784

Contract Liabilities

We sell gift cards, which do not have expiration dates. Revenue from gift card sales is recorded when the gift cards are redeemed by customers. Breakage income is recognized as revenue in proportion to the pattern of rights exercised by the customer. The table below presents the activity of our gift card liability balance:

	October 31,		November 2,
($ in millions)	2020		2019
Gift card liability at beginning of year	$	35	$	35
Redemptions		(70)		(70)
Breakage recognized in sales		(5)		(4)
Activations		69		66
Foreign currency fluctuations		1		(1)
Gift card liability	$	30	$	26

We elected not to disclose the information about remaining performance obligations since the amount of gift cards redeemed after 12 months is not significant.