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Goodwill and Intangible Assets, net
9 Months Ended
Sep. 30, 2020
Goodwill and Intangible Assets Disclosure [Abstract]  
Goodwill and Intangible Assets, net
The Company conducts impairment testing for goodwill and intangible assets at least annually, or more often if events, changes or circumstances indicate that the carrying amount may not be recoverable. See Part II - Item 8, Note 1 in the Company's Annual Report on Form 10-K for the year ended December 31, 2019 for further description of impairment testing.
There were no changes in the carrying amount of goodwill by reporting unit for the nine months ended September 30, 2020. The carrying amount of goodwill by reporting unit as of September 30, 2020 was as follows:
($ in thousands)September 30, 2020
Property and Casualty$9,460 
Supplemental19,621 
Retirement10,087 
Life9,911 
Total
$49,079 

As of September 30, 2020, the outstanding amounts of definite-lived intangible assets subject to amortization are attributable to the acquisitions of Benefit Consultants Group, Inc. (BCG) and NTA during 2019. The acquisition of BCG resulted in initial recognition of definite-lived intangible assets subject to amortization in the amount of $14.1 million and the acquisition of NTA resulted in initial recognition of definite-lived intangible assets subject to amortization in the amount of $160.4 million. As of September 30, 2020 the outstanding amounts of definite-lived intangible assets subject to amortization were as follows:
($ in thousands)Weighted Average
Useful Life (in Years)
At inception:
Value of business acquired
30$94,419 
Value of distribution acquired
1753,996 
Value of agency relationships
1416,981 
Value of customer relationships
109,080 
Total
23174,476 
Accumulated amortization:
Value of business acquired
(9,113)
Value of distribution acquired
(4,355)
Value of agency relationships
(3,417)
Value of customer relationships
(2,835)
Total
(19,720)
Net intangible assets subject to amortization:$154,756 
In regards to the definite-lived intangible assets in the table above, the value of business acquired intangible asset represents the present value of the expected underwriting profit within policies that were in force on the date of acquisition. The value of distribution acquired intangible asset represents the present value of future business to be written by the existing agency force. The value of agency relationships intangible asset represents the present value of the commission overrides retained by NTA. The value of customer relationships intangible asset represents the present value of the expected profits from existing BCG customers in force at the date of acquisition. All of the aforementioned definite-lived intangible assets were valued using the income approach.
Estimated future amortization of the Company's definite-lived intangible assets were as follows:
($ in thousands)
Year Ending December 31,
2020 (excluding the nine months ended September 30, 2020)$3,558 
202113,411 
202212,433 
202311,577 
202410,805 
Thereafter
102,972 
Total
$154,756 
The value of business acquired intangible asset is being amortized by product based on the present value of future premiums to be received. The value of distribution acquired intangible asset is being amortized on a straight-line basis. The value of agency relationships intangible asset is being amortized based on the present value of future premiums to be received. The value of customer relationships intangible asset is being amortized based on the present value of future profits to be received.
Indefinite-lived intangible assets (not subject to amortization) as of September 30, 2020 were as follows:
($ in thousands)
Trade names$8,645 
State licenses2,886 
Total$11,531 
The trade names intangible asset represents the present value of future savings accruing to NTA and BCG by virtue of not having to pay royalties for the use of the trade names, valued using the relief from royalty method. The state licenses intangible asset represents the regulatory licenses held by NTA that were valued using the cost approach.