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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
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 OSW5pyXxytGEk4iRdIFLNQ==

<SEC-DOCUMENT>0001496122-10-000001.txt : 20100707
<SEC-HEADER>0001496122-10-000001.hdr.sgml : 20100707
<ACCEPTANCE-DATETIME>20100707193937
ACCESSION NUMBER:		0001496122-10-000001
CONFORMED SUBMISSION TYPE:	3
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20100629
FILED AS OF DATE:		20100707
DATE AS OF CHANGE:		20100707

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Goldberg Rich
		CENTRAL INDEX KEY:			0001496122

	FILING VALUES:
		FORM TYPE:		3
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-23697
		FILM NUMBER:		10942920

	MAIL ADDRESS:	
		STREET 1:		7007 WINCHESTER CIRCLE
		STREET 2:		STE. 200
		CITY:			BOULDER
		STATE:			CO
		ZIP:			80301

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			NEW FRONTIER MEDIA INC
		CENTRAL INDEX KEY:			0000847383
		STANDARD INDUSTRIAL CLASSIFICATION:	SERVICES-MOTION PICTURE & VIDEO TAPE DISTRIBUTION [7822]
		IRS NUMBER:				841084061
		STATE OF INCORPORATION:			CO
		FISCAL YEAR END:			0331

	BUSINESS ADDRESS:	
		STREET 1:		7007 WINCHESTER CIRCLE
		STREET 2:		SUITE 200
		CITY:			BOULDER
		STATE:			CO
		ZIP:			80301
		BUSINESS PHONE:		3037868700

	MAIL ADDRESS:	
		STREET 1:		7007 WINCHESTER CIRCLE
		STREET 2:		SUITE 200
		CITY:			BOULDER
		STATE:			CO
		ZIP:			80301

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NEW FRONTIER MEDIA INC /CO/
		DATE OF NAME CHANGE:	19970627

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	NATIONAL SECURITIES HOLDING CORPORATION
		DATE OF NAME CHANGE:	19920703

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	STRATEGIC ACQUISITIONS INC
		DATE OF NAME CHANGE:	19600201
</SEC-HEADER>
<DOCUMENT>
<TYPE>3
<SEQUENCE>1
<FILENAME>primary_doc.xml
<DESCRIPTION>PRIMARY DOCUMENT
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0203</schemaVersion>

    <documentType>3</documentType>

    <periodOfReport>2010-06-29</periodOfReport>

    <noSecuritiesOwned>0</noSecuritiesOwned>

    <issuer>
        <issuerCik>0000847383</issuerCik>
        <issuerName>NEW FRONTIER MEDIA INC</issuerName>
        <issuerTradingSymbol>NOOF</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001496122</rptOwnerCik>
            <rptOwnerName>Goldberg Rich</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>7007 WINCHESTER CIRCLE</rptOwnerStreet1>
            <rptOwnerStreet2>STE. 200</rptOwnerStreet2>
            <rptOwnerCity>BOULDER</rptOwnerCity>
            <rptOwnerState>CO</rptOwnerState>
            <rptOwnerZipCode>80301</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Co-Pres. of MRG Entertainment</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeHolding>
            <securityTitle>
                <value>Common Stock</value>
            </securityTitle>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>227795</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>I</value>
                </directOrIndirectOwnership>
                <natureOfOwnership>
                    <value>By The Goldberg Family Trust Dated June 15, 2001</value>
                </natureOfOwnership>
            </ownershipNature>
        </nonDerivativeHolding>
    </nonDerivativeTable>

    <derivativeTable>
        <derivativeHolding>
            <securityTitle>
                <value>Incentive Stock Option (right to buy)</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>2.15</value>
            </conversionOrExercisePrice>
            <exerciseDate>
                <value>2011-01-11</value>
                <footnoteId id="F1"/>
            </exerciseDate>
            <expirationDate>
                <value>2020-01-11</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common Stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>75000</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeHolding>
    </derivativeTable>

    <footnotes>
        <footnote id="F1">50% of the shares subject to the option vest on 01/11/2011 and the remaining 50% vest on 01/11/2012.</footnote>
    </footnotes>

    <ownerSignature>
        <signatureName>/s/ Rich Goldberg</signatureName>
        <signatureDate>2010-07-07</signatureDate>
    </ownerSignature>
</ownershipDocument>
</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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