FAIR VALUE MEASUREMENTS (Details) (USD $)	6 Months Ended	12 Months Ended
	Sep. 30, 2012	Mar. 31, 2012
Assets and liabilities measured at fair value on a nonrecurring basis
Goodwill impairment charge		$ 3,700,000
Charge for film cost impairments	200,000
Asset impairment charge	100,000
Nonrecurring | Level 3
Assets and liabilities measured at fair value on a nonrecurring basis
Other long-lived assets	72,000	100,000
Film costs		6,000
Nonrecurring | Net Fair Value
Assets and liabilities measured at fair value on a nonrecurring basis
Other long-lived assets	72,000	100,000
Film costs		$ 6,000