CONTRACT LIABILITIES

12 Months Ended

Dec. 31, 2021

CONTRACT LIABILITIES [Abstract]

CONTRACT LIABILITIES

Note 10. CONTRACT LIABILITIES

The Company’s contract liabilities consist of customer deposits, gift cards and loyalty rewards, for which the Company has a performance obligation to deliver products when customers redeem balances or terms expire through breakage. The Company’s breakage policy is twenty-four months for gift cards, twelve months for Grocery loyalty rewards, and six months for Vapor loyalty rewards. As such, all contract liabilities are expected to be recognized within a twenty-four month period.

A summary of the contract liabilities activity for the years ended December 31, 2021 and 2020 is presented below:

	Year ended December 31,
	2021			2020
Beginning balance as of January1,	$	21,262		$	26,823
Issued		39,469			53,929
Redeemed		(37,463	)		(58,263	)
Breakage recognized		(90	)		(1,227	)
Ending balance as of December 31,	$	23,178		$	21,262