Segment Reporting

12 Months Ended

Jan. 30, 2016

Segment Reporting

Segment Reporting

11.Segment Reporting

Authoritative guidance requires public companies to report financial and descriptive information about their reportable operating segments. The Company identifies reportable segments based on how management internally evaluates financial information, business activities and management responsibility.

The Company operates in a single business segment, the marketing and licensing of brand names and trademarks for apparel, footwear and accessories. Cherokee’s marketing and licensing activities extend to brands which the Company owns and to brands owned by others. Cherokee’s operating activities relating to owned and represented brands are identical and are performed by a single group of marketing professionals. While Cherokee’s principal operations are in the United States, the Company also derives royalty revenues from some of the Company’s licensees that are located all around the world. Revenues by geographic area based upon the licensees’ country of domicile consisted of the following:

	January 30,		January 31,		February 1,
(amounts in thousands)	2016		2015		2014
U.S. and Canada	$	24,615	$	24,397	$	20,085
Latin America		2,643		3,057		2,699
Asia		3,792		3,564		2,751
All Others		2,767		2,314		1,845
United Kingdom and Europe		837		1,636		1,234
Total	$	34,654	$	34,968	$	28,614

Long‑lived tangible assets have been located in the U.S., United Kingdom, Asia and Mexico during the three years ended January 30, 2016, with values of approximately $818,  $54,  $44 and $234, respectively, as of January 30, 2016, values of approximately $794,  $0,  $72 and $299, respectively, as of January 31, 2015, and values of approximately $761,  $223,  $0 and $238, respectively, as of February 1, 2014.