-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
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MIC-Info: RSA-MD5,RSA,
 FCPSXjvsKNPqSTYBeS0L7676sAbDYmAUT94IACJk72Fb1VLtcr0ir0bBPqjEfL0Z
 olpJTT/VuNqfIx/S43+f5Q==

<SEC-DOCUMENT>0001181431-04-035069.txt : 20040713
<SEC-HEADER>0001181431-04-035069.hdr.sgml : 20040713
<ACCEPTANCE-DATETIME>20040713184811
ACCESSION NUMBER:		0001181431-04-035069
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20040712
FILED AS OF DATE:		20040713

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			Sass Lawrence Marc
		CENTRAL INDEX KEY:			0001288610

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	000-18640
		FILM NUMBER:		04912750

	BUSINESS ADDRESS:	
		BUSINESS PHONE:		818 908-9868

	MAIL ADDRESS:	
		STREET 1:		6835 VALJEAN AVENUE
		CITY:			VAN NUYS
		STATE:			CA
		ZIP:			91406

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			CHEROKEE INC
		CENTRAL INDEX KEY:			0000844161
		STANDARD INDUSTRIAL CLASSIFICATION:	WOMEN'S, MISSES', AND JUNIORS OUTERWEAR [2330]
		IRS NUMBER:				954182437
		STATE OF INCORPORATION:			DE
		FISCAL YEAR END:			0131

	BUSINESS ADDRESS:	
		STREET 1:		6835 VALJEAN AVE
		CITY:			VAN NUYS
		STATE:			CA
		ZIP:			91406-4713
		BUSINESS PHONE:		8189511002

	MAIL ADDRESS:	
		STREET 1:		6835 VALJEAN AVE
		CITY:			VAN NUYS
		STATE:			CA
		ZIP:			91406-4713

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	GREEN ACQUISITION CO
		DATE OF NAME CHANGE:	19900814
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>rrd47845.xml
<TEXT>
<XML>
<?xml version="1.0"?>
<ownershipDocument>

    <schemaVersion>X0202</schemaVersion>

    <documentType>4</documentType>

    <periodOfReport>2004-07-12</periodOfReport>

    <notSubjectToSection16>0</notSubjectToSection16>

    <issuer>
        <issuerCik>0000844161</issuerCik>
        <issuerName>CHEROKEE INC</issuerName>
        <issuerTradingSymbol>CHKE</issuerTradingSymbol>
    </issuer>

    <reportingOwner>
        <reportingOwnerId>
            <rptOwnerCik>0001288610</rptOwnerCik>
            <rptOwnerName>Sass Lawrence Marc</rptOwnerName>
        </reportingOwnerId>
        <reportingOwnerAddress>
            <rptOwnerStreet1>6835 VALJEAN AVENUE</rptOwnerStreet1>
            <rptOwnerStreet2></rptOwnerStreet2>
            <rptOwnerCity>VAN NUYS</rptOwnerCity>
            <rptOwnerState>CA</rptOwnerState>
            <rptOwnerZipCode>91406</rptOwnerZipCode>
            <rptOwnerStateDescription></rptOwnerStateDescription>
        </reportingOwnerAddress>
        <reportingOwnerRelationship>
            <isDirector>0</isDirector>
            <isOfficer>1</isOfficer>
            <isTenPercentOwner>0</isTenPercentOwner>
            <isOther>0</isOther>
            <officerTitle>Senior Vice President</officerTitle>
        </reportingOwnerRelationship>
    </reportingOwner>

    <nonDerivativeTable>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common stock</value>
            </securityTitle>
            <transactionDate>
                <value>2004-07-12</value>
            </transactionDate>
            <deemedExecutionDate>
                <value>2004-07-12</value>
            </deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>263</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>24.1</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>908</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
        <nonDerivativeTransaction>
            <securityTitle>
                <value>Common stock</value>
            </securityTitle>
            <transactionDate>
                <value>2004-07-13</value>
            </transactionDate>
            <deemedExecutionDate>
                <value>2004-07-13</value>
            </deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>S</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>908</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>24.1</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>0</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </nonDerivativeTransaction>
    </nonDerivativeTable>

    <derivativeTable>
        <derivativeTransaction>
            <securityTitle>
                <value>Common stock options</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>12.989</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2004-07-12</value>
            </transactionDate>
            <deemedExecutionDate>
                <value>2004-07-12</value>
            </deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>M</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>263</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>12.989</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <value>2004-02-05</value>
            </exerciseDate>
            <expirationDate>
                <value>2012-02-05</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>263</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>15908</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeTransaction>
        <derivativeTransaction>
            <securityTitle>
                <value>Common stock options</value>
            </securityTitle>
            <conversionOrExercisePrice>
                <value>12.989</value>
            </conversionOrExercisePrice>
            <transactionDate>
                <value>2004-07-13</value>
            </transactionDate>
            <deemedExecutionDate>
                <value>2004-07-13</value>
            </deemedExecutionDate>
            <transactionCoding>
                <transactionFormType>4</transactionFormType>
                <transactionCode>M</transactionCode>
                <equitySwapInvolved>0</equitySwapInvolved>
            </transactionCoding>
            <transactionAmounts>
                <transactionShares>
                    <value>908</value>
                </transactionShares>
                <transactionPricePerShare>
                    <value>12.989</value>
                </transactionPricePerShare>
                <transactionAcquiredDisposedCode>
                    <value>D</value>
                </transactionAcquiredDisposedCode>
            </transactionAmounts>
            <exerciseDate>
                <value>2004-02-05</value>
            </exerciseDate>
            <expirationDate>
                <value>2012-02-05</value>
            </expirationDate>
            <underlyingSecurity>
                <underlyingSecurityTitle>
                    <value>Common stock</value>
                </underlyingSecurityTitle>
                <underlyingSecurityShares>
                    <value>908</value>
                </underlyingSecurityShares>
            </underlyingSecurity>
            <postTransactionAmounts>
                <sharesOwnedFollowingTransaction>
                    <value>15000</value>
                </sharesOwnedFollowingTransaction>
            </postTransactionAmounts>
            <ownershipNature>
                <directOrIndirectOwnership>
                    <value>D</value>
                </directOrIndirectOwnership>
            </ownershipNature>
        </derivativeTransaction>
    </derivativeTable>

    <remarks>On 7/12/2004 and 7/13/2004 Mr. Sass exercised options to acquire a total of 1,171 shares of CHKE common stock at $12.989 per share, and subsequently sold these shares on the open market at a price of $24.10.</remarks>

    <ownerSignature>
        <signatureName>Russell J. Riopelle under POA for Lawrence M. Sass</signatureName>
        <signatureDate>2004-07-13</signatureDate>
    </ownerSignature>
</ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
-----END PRIVACY-ENHANCED MESSAGE-----