Segment Reporting

6 Months Ended

Aug. 01, 2015

Segment Reporting

Segment Reporting

(5) Segment Reporting

Authoritative guidance requires public companies to report financial and descriptive information about their reportable operating segments. The Company identifies reportable segments based on how management internally evaluates separate financial information, business activities and management responsibility.

The Company operates in a single business segment, the marketing and licensing of brand names and trademarks for apparel, footwear and accessories. Cherokee’s marketing and licensing activities extend to brands which the Company owns and to brands owned by others. Cherokee’s operating activities relating to owned and represented brands are identical and are performed by a single group of marketing professionals. While Cherokee’s principal operations are in the United States, the Company also derives royalty revenues from some of the Company’s licensees that are located all around the world. Revenues by geographic area based upon the licensees’ country of domicile consisted of the following:

	Three Months Ended				Six Months Ended
	August 1, 2015		August 2, 2014		August 1, 2015		August 2, 2014
U.S. and Canada	$	6,069	$	6,092	$	13,809	$	13,663
Asia	936		932		1,805		1,804
Latin America	608		795		1,153		1,443
All Others	762		654		1,434		1,189
United Kingdom and Europe	107		291		511		626
Total	$	8,482	$	8,764	$	18,712	$	18,725

Long-lived tangible assets have been located in the U.S., United Kingdom, Mexico and Asia with net values of approximately $926, $0, $267 and $58 as of August 1, 2015 and net values of approximately $794, $0, $299 and $72 as of January 31, 2015.