Segment Reporting

3 Months Ended

May 03, 2014

Segment Reporting

Segment Reporting

(6) Segment Reporting

Authoritative guidance requires public companies to report financial and descriptive information about their reportable operating segments. The Company identifies reportable segments based on how management internally evaluates separate financial information, business activities and management responsibility.

The Company operates in a single business segment, the marketing and licensing of brand names and trademarks for apparel, footwear and accessories. Cherokee’s marketing and licensing activities extend to brands which the Company owns and to brands owned by others. Cherokee’s operating activities relating to owned and represented brands are identical and are performed by a single group of marketing professionals. While Cherokee’s principal operations are in the United States, the Company also derives royalty revenues from some of the Company’s licensees that are located all around the world. Revenues by geographic area based upon the licensees’ country of domicile consisted of the following:

	Three Months Ended May 3, 2014		Three Months Ended May 4, 2013
U.S. and Canada	$	7,567	$	6,144
Latin America	648		599
United Kingdom and Europe	333		271
Asia	872		607
All Others	540		432
Total	$	9,960	$	8,053

Long-lived tangible assets are located in the United States, United Kingdom and Mexico with net values of approximately $849, $195, and $237 as of May 3, 2014 and values of approximately $761, $223, and $238 as of February 1, 2014.