Segment Reporting

12 Months Ended

Jan. 31, 2015

Segment Reporting

Segment Reporting

11.   Segment Reporting

        Authoritative guidance requires public companies to report financial and descriptive information about their reportable operating segments. The Company identifies reportable segments based on how management internally evaluates separate financial information, business activities and management responsibility.

        The Company operates in a single business segment, the marketing and licensing of brand names and trademarks for apparel, footwear and accessories. Cherokee's marketing and licensing activities extend to brands which the Company owns and to brands owned by others. Cherokee's operating activities relating to owned and represented brands are identical and are performed by a single group of marketing professionals. While Cherokee's principal operations are in the United States, the Company also derives royalty revenues from some of the Company's licensees that are located all around the world. Revenues by geographic area based upon the licensees' country of domicile consisted of the following:

(amounts in thousands)	Year Ended January 31, 2015		Year Ended February 1, 2014		Year Ended February 2, 2013
U.S. and Canada	$	24,397	$	20,085	$	19,258
Latin America		3,057		2,699		2,072
Asia		3,564		2,751		2,297
All Others		2,314		1,845		1,669
United Kingdom and Europe		1,636		1,234		1,262
Total	$	34,968	$	28,614	$	26,558

        Long-lived tangible assets have been located in the U.S., United Kingdom, Asia and Mexico during the three years ended January 31, 2015, with values of approximately $794, $0, $72 and $299, respectively, as of January 31, 2015, values of approximately $761, $223, $0 and $238, respectively, as of February 1, 2014, and values of approximately $816, $74, $0 and $55, respectively, as of February 2, 2013.