Segment Reporting

12 Months Ended

Feb. 01, 2014

Segment Reporting

Segment Reporting

11.   Segment Reporting

        Authoritative guidance requires public companies to report financial and descriptive information about their reportable operating segments. The Company identifies reportable segments based on how management internally evaluates separate financial information, business activities and management responsibility.

        The Company operates in a single business segment, the marketing and licensing of brand names and trademarks for apparel, footwear and accessories. Cherokee's marketing and licensing activities extend to brands which the Company owns and to brands owned by others. Cherokee's operating activities relating to owned and represented brands are identical and are performed by a single group of marketing professionals. While Cherokee's principal operations are in the United States, the Company also derives royalty revenues from some of the Company's licensees that are located all around the world. Revenues by geographic area based upon the licensees' country of domicile consisted of the following:

(amounts in thousands)	Year Ended February 1, 2014		Year Ended February 2, 2013		Year Ended January 28, 2012
U.S. and Canada	$	20,085	$	19,258	$	18,085
Latin America		2,699		2,072		1,638
United Kingdom and Europe		1,120		1,173		3,308
Asia		2,751		2,297		994
All Others		1,959		1,758		1,579
Total	$	28,614	$	26,558	$	25,604

        Long-lived tangible assets are located in the U.S., United Kingdom and Mexico with values of approximately $761, $223, and $238 as of February 1, 2014 and values of approximately $816, $74, and $55 as of February 2, 2013.