Segment Reporting

12 Months Ended

Feb. 02, 2013

Segment Reporting

Segment Reporting

11.   Segment Reporting

        Authoritative guidance requires public companies to report financial and descriptive information about their reportable operating segments. The Company identifies reportable segments based on how management internally evaluates separate financial information, business activities and management responsibility.

        The Company operates in a single business segment, the marketing and licensing of brand names and trademarks for apparel, footwear and accessories. Cherokee's marketing and licensing activities extend to both brands which the Company owns and to brands owned by others. Cherokee's operating activities relating to both owned and represented brands are identical and are performed by a single group of marketing professionals located in a single geographic location. While Cherokee's principal operations are in the United States, the Company also derives royalty revenues from some of the Company's licensees that are located in the United Kingdom and other parts of Europe. Revenues by geographic area based upon the licensees' country of domicile consisted of the following:

(amounts in thousands)	Year Ended February 2, 2013		Year Ended January 28, 2012		Year Ended January 29, 2011
North America (U.S., Canada and Mexico)	$	20,248	$	18,985	$	19,226
United Kingdom		590		2,032		6,168
Rest of Europe		583		1,276		2,782
South Africa and Other		5,137		3,311		2,601
Total	$	26,558	$	25,604	$	30,777

        Long-lived tangible assets are all located in the U.S. as of February 2, 2013 and January 28, 2012.