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Trademarks
12 Months Ended
Feb. 02, 2013
Trademarks  
Trademarks

3.     Trademarks

  • Liz Lange and Completely Me by Liz Lange Brands

        On September 4, 2012, Cherokee and LLM Management Co., LLC entered into an asset purchase agreement, pursuant to which Cherokee acquired various assets related to the "Liz Lange" and "Completely Me by Liz Lange" brands. As consideration for the acquisition, Cherokee agreed to pay a cash purchase price equal to $13.1 million, with $12.6 million paid by Cherokee concurrently with the closing and $0.5 million of which was placed in an escrow fund that was released on March 31, 2013. In addition, Cherokee agreed to pay additional earn-out payments of $0.4 million and $0.5 million (for a total of up to $0.9 million in contingent consideration), which consideration is payable upon the Company's satisfaction of certain revenues attributable to the assets during the remaining months of Fiscal 2013 and Fiscal 2014. In addition, as part of the acquisition, Cherokee agreed to assume the seller's obligations under various agreements, which included a consulting agreement with Ms. Lange as well as certain existing license agreements relating to the assets.

  • Cherokee Brand in the Category of School Uniforms

        On January 31, 2013, Cherokee and Strategic Partners, Inc. entered into an asset purchase agreement under which Cherokee acquired various rights relating to the Cherokee brand in the category of school uniforms in exchange for a cash payment of $4.25 million. Cherokee previously sold such assets to the seller in July 1995.

        Trademarks consist of the following:

(amounts in thousands)
  February 2, 2013   January 28, 2012  

Acquired Trademarks

  $ 21,792   $ 4,000  

Other Trademarks

    15,199     14,964  

Accumulated amortization

   
(14,860

)
 
(13,369

)
           

Total

  $ 22,131   $ 5,596  
           

        Amortization expense of trademarks was $1.5 million, $1.4 million, and $1.5 million for each of Fiscal 2013, Fiscal 2012, and Fiscal 2011, respectively. Expected amortization of trademarks for fiscal years 2014, 2015, 2016, 2017, and for 2018 is $1.6 million, $1.4 million, $1.3 million, $1.2 million, and $0.9 million, respectively. The weighted average amortization period for acquired trademarks and other trademarks were 22.1 years and 2.1 years, respectively, as of February 2, 2013.

        Trademark acquisition, registration, and renewal fees capitalized during Fiscal 2013 totaled $18 million, predominantly due to the acquisition of assets related to the "Liz Lange" and "Completely Me by Liz Lange" brands and acquisition of assets related to the Cherokee brand in the category of school uniforms. These additions included registration and renewal fees of $0.17 million for Cherokee, $0.03 million for Sideout, and $0.02 million for the brands (Carole Little, others) purchased in fiscal 2003. During Fiscal 2012, trademark registration and renewal fees that were capitalized totaled $0.26 million, which were comprised of registration and renewal fees of $0.21 million for Cherokee, $0.03 million for Sideout, and $0.02 million for the brands (Carole Little and others) purchased in fiscal 2003.