SIGNIFICANT ACCOUNTING POLICIES (Details Textual) (USD $)	12 Months Ended
Sep. 30, 2014	Sep. 30, 2013
Organization, Consolidation and Presentation of Financial Statements [Abstract]
Equity Method Investment, Ownership Percentage	60.00%
Marketing and Advertising Expense, Total	$ 11,800,000us-gaap_MarketingAndAdvertisingExpense	$ 27,610,000us-gaap_MarketingAndAdvertisingExpense
Concentration Risk, Percentage	96.00%us-gaap_ConcentrationRiskPercentage1	46.00%us-gaap_ConcentrationRiskPercentage1
Noncontrolling Interest, Ownership Percentage by Parent	40.00%

For an entity that discloses a concentration risk in relation to quantitative amount, which serves as the "benchmark" (or denominator) in the equation, this concept represents the concentration percentage derived from the division.

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 825

-SubTopic 10

-Section 50

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Reference 2: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

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Reference 3: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

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- Definition

The percentage of ownership of common stock or equity participation in the investee accounted for under the equity method of accounting.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 323

-SubTopic 10

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-Paragraph 3

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- Definition

The total expense recognized in the period for promotion, public relations, and brand or product advertising.

+ References

Reference 1: http://www.xbrl.org/2003/role/presentationRef

-Publisher FASB

-Name Accounting Standards Codification

-Topic 225

-SubTopic 10

-Section S99

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-Subparagraph (SX 210.5-03.4)

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- Definition

The parent entity's interest in net assets of the subsidiary, expressed as a percentage.

+ References

No definition available.

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