SEGMENT REPORTING (Tables)

6 Months Ended

Jun. 30, 2021

Segment Reporting [Abstract]

Schedule of Revenue by Reporting Segments

The following table outlines the sales, cost of sales, gross margin, directly attributable selling expenses, and contribution margin of the segments for the three and six month periods ending June 30, 2021 and 2020. Sales figures are net of related excise taxes.

	Three Months Ended June 30,
	Direct Sales						Distributor Sales						Unallocated				Total
	2021			2020			2021			2020			2021		2020		2021		2020
Sales, net	$	3,149,624		$	2,202,642		$	5,800,327		$	3,366,012		$	-	$	-	$	8,949,951	$	5,568,654
Cost of sales		850,949			489,596			2,959,279			1,577,526			-		-		3,810,228		2,067,122
Gross margin		2,298,675			1,713,046			2,841,048			1,788,486			-		-		5,139,723		3,501,532
Selling expenses		1,591,640			1,166,550			454,244			333,850			189,240		113,598		2,235,124		1,613,998
Contribution margin	$	707,035		$	546,496		$	2,386,804		$	1,454,636
Percent of sales		35.2	%		39.6	%		64.8	%		60.4	%
General and administration														1,367,005		941,960		1,367,005		941,960
Income from operations																	$	1,537,594	$	945,574

	Six Months Ended June 30,
	Direct Sales						Distributor Sales						Unallocated				Total
	2021			2020			2021			2020			2021		2020		2021		2020
Sales, net	$	5,455,807		$	4,154,953		$	9,259,482		$	7,935,596		$	-	$	-	$	14,715,289	$	12,090,549
Cost of sales		1,388,680			967,228			4,693,319			3,709,747			-		-		6,081,999		4,676,975
Gross margin		4,067,127			3,187,725			4,566,163			4,225,849			-		-		8,633,290		7,413,574
Selling expenses		3,082,383			2,297,098			924,725			820,246			344,681		244,694		4,351,789		3,362,038
Contribution margin	$	984,744		$	890,627		$	3,641,438		$	3,405,603
Percent of sales		37.1	%		34.4	%		62.9	%		65.6	%
General and administration														2,567,898		2,023,424		2,567,898		2,023,424
Income from operations																	$	1,713,603	$	2,028,112

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	Three Months Ended June 30,
	Direct Sales						Distributor Sales						Unallocated				Total
	2021			2020			2021			2020			2021		2020		2021		2020
Sales, net	$	3,149,624		$	2,202,642		$	5,800,327		$	3,366,012		$	-	$	-	$	8,949,951	$	5,568,654
Cost of sales		850,949			489,596			2,959,279			1,577,526			-		-		3,810,228		2,067,122
Gross margin		2,298,675			1,713,046			2,841,048			1,788,486			-		-		5,139,723		3,501,532
Selling expenses		1,591,640			1,166,550			454,244			333,850			189,240		113,598		2,235,124		1,613,998
Contribution margin	$	707,035		$	546,496		$	2,386,804		$	1,454,636
Percent of sales		35.2	%		39.6	%		64.8	%		60.4	%
General and administration														1,367,005		941,960		1,367,005		941,960
Income from operations																	$	1,537,594	$	945,574

	Six Months Ended June 30,
	Direct Sales						Distributor Sales						Unallocated				Total
	2021			2020			2021			2020			2021		2020		2021		2020
Sales, net	$	5,455,807		$	4,154,953		$	9,259,482		$	7,935,596		$	-	$	-	$	14,715,289	$	12,090,549
Cost of sales		1,388,680			967,228			4,693,319			3,709,747			-		-		6,081,999		4,676,975
Gross margin		4,067,127			3,187,725			4,566,163			4,225,849			-		-		8,633,290		7,413,574
Selling expenses		3,082,383			2,297,098			924,725			820,246			344,681		244,694		4,351,789		3,362,038
Contribution margin	$	984,744		$	890,627		$	3,641,438		$	3,405,603
Percent of sales		37.1	%		34.4	%		62.9	%		65.6	%
General and administration														2,567,898		2,023,424		2,567,898		2,023,424
Income from operations																	$	1,713,603	$	2,028,112