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Sinotop Contingent Consideration
3 Months Ended
Mar. 31, 2012
Sinotop Contingent Consideration [Abstract]  
Sinotop Contingent Consideration
3.             Sinotop Contingent Consideration
 
In connection with the acquisition of Sinotop Hong Kong on July 30, 2010, if specified performance milestones are achieved, Weicheng Liu ("Mr. Liu" or "the Seller") will be entitled to earn up to (i) an additional 403,820 shares of common stock of the Company, (ii) three-year warrants to purchase 571,275 shares of the Company's common stock, equivalent to 5.0% of the total number of shares of the Company's common stock underlying all outstanding warrants as of immediately following the closing of the July 2010 financing and (iii) a four-year option to purchase a number of shares of the Company's common stock that is equal to 5% of the total number of shares of the Company's common stock underlying all outstanding options of the Company granted to individuals employed by the Company as of September 1, 2010 (collectively, the securities referred to in clauses (i), (ii) and (iii) are referred to herein as the "Earn-Out Securities"). The milestones are as follows: Sinotop Hong Kong will ensure that (i) at the end of the first earn-out year (July 1, 2012), at least 3 million homes will have access to the Company's PPV services, (ii) at the end of the second earn-out year (July 1, 2013), at least 11 million homes will have access to the Company's PPV services, and (iii) at the end of the third earn-out year (July 1, 2014), at least 30 million homes will have access to the Company's PPV services
 
Subsequent to the acquisition of Sinotop, the Company underwent a warrant exchange that converted the three-year warrants to be potentially earned under clause (ii) above to 332,002 shares of common stock. As such, the Earn-Out Securities subject to the achievement of the specified performance milestones are 735,822 shares of common stock and a four-year option to purchase a number of shares of the Company's common stock that is equal to 5% of the total number of shares of the Company's common stock underlying all options of the Company granted simultaneous with the adoption of the Stock Incentive Plan to individuals employed by the Company as of September 1, 2010.

The Company recorded a contingent consideration obligation related to the Earn-Out Securities at the time of acquisition which totaled $2,750,966, representing the fair value of the estimated payment of the full earn-out. The contingent consideration is classified as a liability because the earn-out securities do not meet the fixed-for-fixed criteria under ASC 815-40-15 for equity classification. Further ASC 815-40-15 requires us to re-measure the contingent consideration obligation at the end of every reporting period with the change in value reported in the consolidated statements of operations and, accordingly, we reported a loss of $712,065 for the three months ended March 31, 2012.

The following is a summary of the estimated fair value of contingent consideration obligation for the acquisition of Sinotop Hong Kong at March 31, 2012 and December 31, 2011.
 
      
December 31,
     
March 31,
 
   
Number of
  
2011
  
Change in
  
2012
 
Class of consideration
 
Instruments
  
Fair Value
  
Fair Value
  
Fair Value
 
Common shares
  735,822  $3,147,109  $658,342  $3,805,451 
Stock options
  80,000   211,980   53,723   265,703 
Total contingent consideration
     $3,359,089  $712,065  $4,071,154 
 
The following table represents the estimated fair value of the current and the noncurrent portion of the contingent consideration liability for the acquisition of Sinotop Hong Kong at March 31, 2012.

   
As of March 31,2012
 
   
Number of
  
Current
  
Noncurrent
  
Total
 
   
Instruments
  
Liability
  
Liability
  
Liability
 
Shares July 2012
  245,274  $1,243,083  $-  $1,243,083 
Shares July 2013
  245,274   -   1,290,805   1,290,805 
Shares July 2014
  245,274   -   1,271,563   1,271,563 
Total Common Shares
  735,822  $1,243,083  $2,562,368  $3,805,451 
                  
Options July 2012
  26,667  $81,055  $-  $81,055 
Options July 2013
  26,667   -   89,772   89,772 
Options July 2014
  26,667   -   94,876   94,876 
Total Options
  80,000  $81,055  $184,648  $265,703 
                  
Total Shares and Options
  815,822  $1,324,138  $2,747,016  $4,071,154