<ARTICLE> 5
<LEGEND>
THIS SCHEDULE CONTAINS SUMMARY FINANCIAL INFORMATION EXTRACTED FROM THE
FINANCIAL STATEMENTS OF R.J. REYNOLDS TOBACCO HOLDINGS, INC. FOR THE 9 MONTHS
ENDED SEPTEMBER 30, 1999 AND QUALIFIED IN ITS ENTIRETY BY REFERENCE TO SUCH
FINANCIAL STATEMENTS.


<MULTIPLIER> 1,000,000

                             
<PERIOD-TYPE>                   9-MOS
<FISCAL-YEAR-END>                          DEC-31-1999
<PERIOD-START>                             JAN-01-1999
<PERIOD-END>                               SEP-30-1999
<CASH>                                           2,503
<SECURITIES>                                         0
<RECEIVABLES>                                      130
<ALLOWANCES>                                        10
<INVENTORY>                                        448
<CURRENT-ASSETS>                                 3,477
<PP&E>                                           2,326
<DEPRECIATION>                                   1,244
<TOTAL-ASSETS>                                  15,503
<CURRENT-LIABILITIES>                            3,771
<BONDS>                                          1,983
<PREFERRED-MANDATORY>                                0
<PREFERRED>                                          0
<COMMON>                                             1
<OTHER-SE>                                       7,209
<TOTAL-LIABILITY-AND-EQUITY>                    15,503
<SALES>                                          5,591
<TOTAL-REVENUES>                                 5,591
<CGS>                                            2,396
<TOTAL-COSTS>                                    2,396
<OTHER-EXPENSES>                                   455
<LOSS-PROVISION>                                     0
<INTEREST-EXPENSE>                                 225
<INCOME-PRETAX>                                    281
<INCOME-TAX>                                       194
<INCOME-CONTINUING>                                 87
<DISCONTINUED>                                   2,512
<EXTRAORDINARY>                                   (250)
<CHANGES>                                            0
<NET-INCOME>                                     2,349
<EPS-BASIC>                                      21.62
<EPS-DILUTED>                                    21.60