1
 
Pricing Supplement dated February 25, 1998                        Rule 424(b)(3)
(To Prospectus dated December 5, 1996 and                     File No. 333-16583
Prospectus Supplement dated February 17, 1998)
 
                       THE REYNOLDS AND REYNOLDS COMPANY
 
                        MEDIUM-TERM NOTES -- FIXED RATE
 
- --------------------------------------------------------------------------------
 
                                            
Principal Amount:  $40,000,000                 Interest Rate:  6.12%
 
Agents Commission or Discount:  .35%           Default Rate:  N/A
 
Net proceeds to THE REYNOLDS AND REYNOLDS      Stated Maturity:  March 2, 2001
  COMPANY:  $39,860,000
                                               Original Issue Date:  March 2, 1998


 
- --------------------------------------------------------------------------------
 
Exchange Rate Agent (if other than Norwest Bank Minnesota, National
Association):
 
Interest Payment Dates:
          [X] February 15 and August 15
          [ ] Other: _____________ and _____________
 
Record Dates:
          [X] February 1 and August 1
          [ ] Other: _____________ and _____________
 
Redemption:
 
          [X] The Notes cannot be redeemed prior to the Stated Maturity.
          [ ] The Notes may be redeemed prior to the Stated Maturity.
               Redemption Commencement Date:
               Initial Redemption Percentage:
               Annual Redemption Percentage Reduction: ______% until Redemption
               Percentage is 100% of the principal amount.
 
Optional Repayment:
 
          [X] The Notes cannot be repaid prior to the Stated Maturity.
          [ ] The Notes can be repaid prior to the Stated Maturity at the option
              of the holder of the Notes.
 
              Optional Repayment Date(s):
 
Currency:
          Specified Currency:
            [X] United States dollars
            [ ] Other:
          Authorized Denomination:
            [X] $1,000 and integral multiples thereof
            [ ] Other:
   2
 
Original issue Discount:  [ ] Yes  [X] No
          Total Amount of OID:
          Yield to Maturity:
          Initial Accrual Period:
 
Form: [X]  Book-Entry     [ ] Certificated
 
Agent: [X] Goldman, Sachs & Co.
       [X] BancAmerica Robertson Stephens
       [X] First Chicago Capital Markets, Inc.
       [X] Deutsche Morgan Grenfell
       [ ] Other:
 
Agent acting in the capacity as indicated below:
          [X] Agent     [ ] Principal
 
If as principal:
          [ ] The Notes are being offered at varying prices related to
              prevailing market prices at the time of resale.
          [ ] The Notes are being offered at a fixed public offering price of
              _________% of principal amount.
 
If as Agent:
          The Notes are being offered at a fixed initial public offering price
of 100% of Principal Amount.
 
[ ] An addendum (as defined in the Prospectus Supplement) is attached hereto,
    containing terms and provisions to which reference is hereby made.
 
Other Provisions: N/A