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9. Net Loss per Common Share (Details) (USD $)
3 Months Ended 6 Months Ended
Jun. 30, 2014
Jun. 30, 2013
Jun. 30, 2014
Jun. 30, 2013
Net Loss Per Common Share Details        
Basic and diluted weighted average common stock shares outstanding 12,010,361 5,004,253 8,807,376 4,998,527
Potentially dilutive securities excluded from loss per share computations:        
Common stock options 1,367,465 1,415,982 1,367,465 1,415,982
Common stock purchase warrants $ 7,428,141 $ 551,339 $ 7,428,141 $ 551,339