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8. Shareholders' Equity (Deficiency) (Details) (USD $)
9 Months Ended 12 Months Ended
Sep. 30, 2013
Dec. 31, 2012
Dec. 31, 2011
Shares      
Outstanding at beginning of year 20,379,602 17,873,227 14,654,815
Granted 175,000 3,150,000 6,220,873
Exercised (355,855) 0 0
Forfeited/Expired   (643,625) (2,912,461)
Outstanding at ending of year   20,379,602 17,873,227
Exercisable at year end 16,261,588 14,105,066 9,667,990
Wtd. Avg. Exercise Price      
Outstanding at beginning of year $ 0.09 $ 0.08 $ 0.09
Granted $ 0.75 $ 0.12 $ 0.08
Exercised $ 0.07 $ 0 $ 0
Forfeited $ 0.12 $ (0.12) $ (0.08)
Outstanding at the end $ 0.09 $ 0.09 $ 0.08
Exercisable at year end $ 0.08 $ 0.08 $ 0.08
Warrants
     
Shares      
Outstanding at beginning of year   6,218,750 4,218,750
Granted   2,000,000 2,000,000
Exercised   0 0
Forfeited/Expired   (500,000) 0
Outstanding at ending of year   7,718,750 6,218,750
Wtd. Avg. Exercise Price      
Outstanding at beginning of year   $ 0.08 $ 0.1
Granted   $ 0.08 $ 0.06
Exercised   $ 0 $ 0
Forfeited   $ 0.25 $ 0
Outstanding at the end   $ 0.07 $ 0.08