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Organization and principal accounting policies - Narrative (Details)
3 Months Ended 9 Months Ended 12 Months Ended
Jan. 30, 2016
Oct. 31, 2015
state
Aug. 01, 2015
May. 02, 2015
Oct. 31, 2015
Segment
state
Nov. 01, 2014
Jan. 30, 2016
Jan. 31, 2015
Property, Plant and Equipment [Line Items]                
Number of reportable segments | Segment         5      
Number of states in which entity operates   50     50      
Organization and critical accounting policies [Abstract]                
Percent of annual sales   20.00% 20.00% 20.00%        
Minimum                
Organization and critical accounting policies [Abstract]                
Operating income expected in fourth quarter             45.00%  
Maximum                
Organization and critical accounting policies [Abstract]                
Operating income expected in fourth quarter             55.00%  
Sterling Jewelers | Minimum                
Organization and critical accounting policies [Abstract]                
Operating income expected in fourth quarter             40.00%  
Sterling Jewelers | Maximum                
Organization and critical accounting policies [Abstract]                
Operating income expected in fourth quarter             45.00%  
Theft Protection | Zale Jewelry                
Revenue Recognition [Abstract]                
Product warranty         2 years      
Lifetime Warranty | Sterling Jewelers                
Revenue Recognition [Abstract]                
Deferred revenue recognition period of extended service plan sales   2 years     17 years      
Revenue Recognized Percentage In Relation To Costs Expected To Be Incurred Within First Two Years       42.00% 57.00% 45.00%   45.00%
Lifetime Warranty | Zale Jewelry                
Revenue Recognition [Abstract]                
Revenue Recognized Percentage In Relation To Costs Expected To Be Incurred Within First Two Years         69.00% 69.00%   69.00%
Product warranty         10 years      
Watch Warranty | Zale Jewelry                
Revenue Recognition [Abstract]                
Product warranty         2 years      
Watch Warranty | Zale                
Revenue Recognition [Abstract]                
Product warranty         2 years      
Breakage Warranty | Zale Jewelry                
Revenue Recognition [Abstract]                
Product warranty         1 year      
Breakage Warranty | Piercing Pagoda                
Revenue Recognition [Abstract]                
Product warranty         1 year      
Jewelry Replacement Plan | Sterling Jewelers                
Revenue Recognition [Abstract]                
Deferred revenue recognition period of extended service plan sales         3 years      
Forecast                
Organization and critical accounting policies [Abstract]                
Percent of annual sales 40.00%