8-K

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, D.C. 20549

FORM 8-K

CURRENT REPORT

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

Date of Report (Date of earliest event reported): June 13, 2024

SIGNET JEWELERS LIMITED

(Exact name of registrant as specified in its charter)

 Commission File Number: 1-32349

Bermuda	Not Applicable
(State or other jurisdiction of incorporation)	(IRS Employer Identification No.)

Clarendon House

2 Church Street

Hamilton

HM11

Bermuda

(Address of principal executive offices, including zip code)

 (441) 296 5872

(Registrant’s telephone number, including area code)

(Former name or former address, if changed since last report)

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions:

☐ Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

☐ Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

☐ Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

☐ Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

Securities registered pursuant to Section 12(b) of the Act:

Title of each class	Trading Symbol(s)	Name of each exchange on which registered
Common Shares of $0.18 each	SIG	New York Stock Exchange

Indicate by check mark whether the registrant is an emerging growth company as defined in as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter). Emerging growth company ☐

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

Item 2.02    Results of Operations and Financial Conditions

On June 13, 2024, Signet Jewelers Limited (the "Company") issued a press release announcing results for the first quarter ended May 4, 2024. A copy of the press release is attached hereto as Exhibit 99.1 to this Form 8-K.

The information contained in this Item 2.02 and the press release attached to this Current Report on Form 8-K (this "Report") as Exhibit 99.1 is being furnished. In accordance with General Instruction B.2 of Form 8-K, the information in this Report shall not be deemed “filed” for the purposes of Section 18 of the Securities Exchange Act of 1934, as amended (the “Exchange Act”), or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly stated by specific reference in such filing.

Item 7.01    Regulation FD Disclosure

The Company is furnishing the investor presentation attached as Exhibit 99.2 to this report (“Investor Presentation”), which the Company intends to reference during the quarterly earnings call on June 13, 2024.

The information contained in this Item 7.01 and the Investor Presentation attached to this Report as Exhibit 99.2 is being furnished. In accordance with General Instruction B.2 of Form 8-K, the information in this Report shall not be deemed “filed” for purposes of Section 18 of the Exchange Act, or otherwise subject to the liabilities of that section, nor shall it be deemed incorporated by reference in any filing under the Securities Act of 1933, as amended, or the Exchange Act, except as expressly stated by specific reference in such filing.

Item 9.01     Financial Statements and Exhibits

(d)    Exhibits

Exhibit Number	Description of Exhibit
99.1	Press release of Signet Jewelers Limited, dated June 13, 2024
99.2	June 2024 Investor Presentation
104	Cover Page Interactive Data File (embedded within the Inline XBRL document)

SIGNATURES

Pursuant to the requirements of the Exchange Act, the registrant has duly caused this report to be signed on its behalf by the undersigned thereunto duly authorized.

		SIGNET JEWELERS LIMITED
Date:	June 13, 2024	By:	/s/ Joan M. Hilson
		Name:	Joan M. Hilson
		Title:	Chief Financial, Strategy & Services Officer

EX-99.1

Exhibit 99.1

SIGNET JEWELERS REPORTS FIRST QUARTER FISCAL 2025 RESULTS

Delivered First Quarter Expectations

Engagement Recovery Momentum Continues

Reaffirms April Increase to Full Year Outlook

HAMILTON, Bermuda, June 13, 2024 – Signet Jewelers Limited (“Signet” or the "Company") (NYSE:SIG), the world's largest retailer of diamond jewelry, today announced its results for the 13 weeks ended May 4, 2024 (“first quarter Fiscal 2025”).

"Our results reflect notable acceleration from a sluggish February to the top half of expectations, with an even stronger May,” said Signet Chief Executive Officer Virginia C. Drosos. “Compared to the previous quarter, we increased North America engagement unit sales by 400 basis points excluding Digital banners. Further, customers continue to respond well to our new product offerings and loyalty program, reflected in a meaningful improvement in comparable sales for Fashion since February. We expect continued momentum in the second quarter, leading to a positive same store sales inflection in the second half of Fiscal 25.”

“Our flexible operating model continues to work as designed, leading to adjusted merchandise margin expansion of 100 basis points, continued working capital optimization, and improved free cash flow over the prior year,” said Joan Hilson, Chief Financial, Strategy & Services Officer. “Signet’s strong balance sheet provides a clear line of sight to redeeming all convertible preferred shares. We are reaffirming our increased full year guidance."

First Quarter Fiscal 2025 Highlights:

•Sales of $1.5 billion, down $157.2 million or 9.4% (down 9.6%(1) on a constant currency basis) to Q1 of FY24.

•Same store sales (“SSS”)(2) down 8.9% to Q1 of FY24.

•Operating income of $49.8 million, down $51.9 million from Q1 of FY24.

•Adjusted operating income(1) of $57.8 million, down $48.7 million from Q1 of FY24.

•Diluted loss per share of $0.90, compared to a diluted earnings per share ("EPS") $1.79 in Q1 of FY24. The current year diluted loss per share reflects the impact of a deemed dividend of $85.1 million related to the redemption of half of the preferred shares in Q1.

•Adjusted diluted EPS(1) of $1.11, compared to $1.78 in Q1 of FY24.

•Cash and cash equivalents, at quarter end, of $729.3 million, compared to $655.9 million in Q1 of FY24.

•Year-to-date cash used in operating activities of $158.2 million, compared to $381.8 million in Q1 of FY24.

•Repurchased $7.4 million, or approximately 73,000 common shares, during the first quarter.

(1)     Certain non-GAAP financial measures used within this release have been renamed this quarter. There have been no changes to how these non-GAAP measures are defined or reconciled to the most directly comparable GAAP measures. See the non-GAAP financial measures section below for additional information.

(2)    Same store sales include physical stores and eCommerce sales.

(in millions, except per share amounts)	Fiscal 25 Q1			Fiscal 24 Q1
Sales	$	1,510.8		$	1,668.0
SSS % change (1) (2)	(8.9)		%	(13.9)		%
GAAP
Operating income	$	49.8		$	101.7
Operating margin	3.3		%	6.1		%
Diluted EPS (loss per share)	$	(0.90)		$	1.79
Adjusted (3)
Adjusted operating income	$	57.8		$	106.5
Adjusted operating margin	3.8		%	6.4		%
Adjusted diluted EPS	$	1.11		$	1.78

(1)     Same store sales include physical stores and eCommerce sales.

(2)     Fiscal 2025 Q1 same store sales have been calculated by aligning the sales weeks of the current quarter to the equivalent sales weeks in the prior fiscal year period.

(3)     See non-GAAP financial measures below.

First Quarter Fiscal 2025 Results:

	Change from previous year
First Quarter Fiscal 2025	Same store sales (1)		Non-same store sales, net		Total sales at constant exchange rate (2)		Exchange translation impact		Total sales as reported		Total sales (in millions)
North America segment	(9.2)	%	0.2	%	(9.0)	%	—	%	(9.0)	%	$	1,420.0
International segment	(3.2)	%	(16.3)	%	(19.5)	%	2.5	%	(17.0)	%	$	77.2
Other segment (3)	nm		nm		nm		nm		nm		$	13.6
Signet	(8.9)	%	(0.7)	%	(9.6)	%	0.2	%	(9.4)	%	$	1,510.8

(1)     The 53rd week in Fiscal 2024 has resulted in a shift as the current fiscal year began a week later than the previous fiscal year. As such, same store sales for Fiscal 2025 have been calculated by aligning the sales weeks of the current quarter to the equivalent sales weeks in the prior fiscal year quarter. Total reported sales continue to be calculated based on the reported fiscal periods.

(2)     See non-GAAP financial measures below.

(3)    Includes sales from Signet’s diamond sourcing operation.

nm    Not meaningful.

By reportable segment:

North America

•Total sales of $1.4 billion, down $141.2 million or 9.0% to Q1 of FY24 reflecting a decrease of 1.6% in total average transaction value ("ATV"), on a lower number of transactions.

•SSS declined 9.2% compared to Q1 of FY24.

International

•Total sales of $77.2 million, down $15.8 million or 17.0% to Q1 of FY24 (down 19.5% on a constant currency basis) reflecting a decrease of 15.3% in total ATV driven by the previously announced sale of prestige watch locations, as well as a lower number of transactions.

•SSS declined 3.2% versus Q1 of FY24.

Gross margin was $572.4 million, down from $632.0 million in Q1 of FY24. Gross margin was 37.9% of sales, or flat to Q1 of FY24 as favorable merchandise margins, including a more than 300 basis point improvement in Digital banners (James Allen and Blue Nile), and a higher mix of Services business offset by deleveraging of fixed costs such as store occupancy.

SG&A was $515.4 million, down from $530.4 million in Q1 of FY24. SG&A was 34.1% of sales, 230 basis points higher versus Q1 of FY24. The change in SG&A as a percentage of sales was primarily driven by deleverage on fixed costs.

Operating income was $49.8 million or 3.3% of sales, compared to $101.7 million, or 6.1% of sales in the prior year first quarter.

Adjusted operating income was $57.8 million, or 3.8% of sales, compared to $106.5 million, or 6.4% of sales in the prior year first quarter.

	First quarter Fiscal 2025				First quarter Fiscal 2024
Operating income in millions	$		% of sales		$		% of sales
North America segment	$	83.2	5.9	%	$	124.7	8.0	%
International segment	(13.0)		(16.8)	%	(6.9)		(7.4)	%
Other segment	(3.1)		nm		(0.7)		nm
Corporate and unallocated expenses	(17.3)		nm		(15.4)		nm
Total operating income	$	49.8	3.3	%	$	101.7	6.1	%

	First quarter Fiscal 2025				First quarter Fiscal 2024
Adjusted operating income in millions (1)	$		% of sales		$		% of sales
North America segment	$	85.2	6.0	%	$	129.5	8.3	%
International segment	(7.0)		(9.1)	%	(6.9)		(7.4)	%
Other segment	(3.1)		nm		(0.7)		nm
Corporate and unallocated expenses	(17.3)		nm		(15.4)		nm
Total adjusted operating income	$	57.8	3.8	%	$	106.5	6.4	%

(1)     See non-GAAP financial measures below.

nm    Not meaningful.

The current quarter income tax expense was $6.5 million compared to income tax expense of $9.5 million in Q1 of FY24. Adjusted income tax expense was $8.4 million compared to $14.7 million in Q1 of FY24.

Diluted loss per share was $0.90, down from diluted EPS of $1.79 in Q1 of FY24. Diluted loss per share in the current quarter primarily includes $1.91 for deemed dividends for the premium on redemption of preferred shares, $0.10 of restructuring charges and $0.04 of asset impairments. Excluding these charges (and related tax and dilution effects), diluted EPS was $1.11 on an adjusted basis.

Loss per share in the first quarter of Fiscal 2025 excludes the anti-dilutive impact of the preferred shares in the share count based on the net loss attributable to common shareholders recorded in the first quarter of Fiscal 2025. Adjusted diluted EPS in the current quarter includes the impact of the preferred shares in the dilutive share count based on the level of adjusted net income attributable to common shareholders this quarter.

Balance Sheet and Statement of Cash Flows Highlights:

Year to date cash used in operating activities was $158.2 million compared to cash used in operating activities of $381.8 million in Q1 of FY24. Cash and cash equivalents were $729.3 million as of quarter end, compared to $655.9 million in Q1 of FY24. The Company paid $414.1 million to redeem half of the preferred shares, including accrued dividends, on April 15, 2024. Subsequent to the end of the first quarter, Signet redeemed an additional 100,000 Preferred Shares, or 32% of the remaining preferred shares, for an aggregate price of approximately $129.0 million, which represents common share volume weighted average price of approximately $97 per share. Inventory ended the quarter at $2.0 billion, down $199.9 million or 9.2% to Q1 of FY24, driven by Signet's demand planning efforts and life cycle management.

The Company ended the first quarter with an Adjusted Debt to Adjusted EBITDAR ratio of 2.2x on a trailing 12-month basis, well below the stated goal of at or below 2.5x, and was 1.6x on an Adjusted Net Debt basis. Net Debt to Adjusted EBITDA was (0.3)x on a trailing 12-month basis.

Capital Returns to Shareholders:

Signet's Board of Directors has declared a quarterly cash dividend on common shares of $0.29 per share for the second quarter of Fiscal 2025, payable August 23, 2024 to shareholders of record on July 26, 2024, with an ex-dividend date of July 26, 2024.

In the first quarter Signet repurchased approximately 73,000 common shares at an average cost per share of $101.10, or $7.4 million.

Second Quarter and Full Year Fiscal 2025 Guidance:

Signet's second quarter Fiscal 2025 guidance for sales, same store sales, operating income and adjusted EBITDA is provided on an adjusted basis:

	Second Quarter
Total sales	$1.46 billion to $1.52 billion
Same store sales	(6)% to (2)%
Operating income (1)	$50 million to $75 million
Adjusted EBITDA (1)	$98 million to $123 million

(1) See description of non-GAAP financial measures below.

Forecasted adjusted operating income and adjusted EBITDA exclude potential non-recurring charges, such as restructuring charges, asset impairments or integration-related costs. However, given the potential impact of non-recurring charges to the GAAP operating income, we cannot provide forecasted GAAP operating income or the probable significance of such items without unreasonable efforts. As such, we do not present a reconciliation of forecasted adjusted operating income or adjusted EBITDA to corresponding forecasted GAAP amounts.

Signet's full year Fiscal 2025 guidance for sales, same store sales, operating income, adjusted EBITDA, and diluted EPS is provided on an adjusted basis:

	Fiscal 2025
Total sales	$6.66 billion to $7.02 billion
Same store sales	(4.5)% to +0.5%
Operating income (1)	$590 million to $675 million
Adjusted EBITDA (1)	$780 million to $865 million
Diluted EPS (1)	$9.90 to $11.52

(1) See description of non-GAAP financial measures below.

Forecasted adjusted operating income, adjusted EBITDA and adjusted diluted EPS provided above exclude potential non-recurring charges, such as restructuring charges, asset impairments or integration-related costs. However, given the potential impact of non-recurring charges to the GAAP operating income and diluted EPS, we cannot provide forecasted GAAP operating income or diluted EPS or the probable significance of such items without unreasonable efforts. As such, we do not present a reconciliation of forecasted adjusted operating income, adjusted EBITDA and adjusted diluted EPS to corresponding forecasted GAAP amounts.

The Company's Fiscal 2025 outlook is based on the following assumptions:

•The Company expects an approximately 1.5% to 2.0% negative impact to sales from integration issues with its Digital banners. The Company expects to resolve the issues in the second half of the year but is not reflected as such in guidance. Importantly, the issues are not tied to nor impacting the eCommerce channels of our core banners, which are performing well.

•Approximately $225 million in non-comparable sales headwinds reflecting over $100 million from the 53rd week in Fiscal 2024, approximately $75 million in the UK from the sale of previously announced prestige watch locations in the UK and up to 30 Ernest Jones store closures, and approximately $50 million from total store closures in North America in Fiscal 2024 and Fiscal 2025. The Company anticipates net square footage decline of 1% to flat for the year.

•The Company continues to expect a three-year recovery in US engagement rates, with Fiscal 2025 engagement incidents increasing 5% to 10% to Fiscal 2024.

•Approximately $150 million to $180 million in new cost savings initiatives leveraging technology such as AI, sourcing efficiencies, and spend discipline.

•Planned capital expenditures of approximately $160 million to $180 million, reflecting investments in 20 to 30 new stores, nearly 300 renovations with focus on Kay, Jared and Diamonds Direct stores, Connected Commerce capabilities, and digital and technology advancement.

•Annual tax rate of 19% to 20% excludes potential discrete items.

•Approximately $1.1 billion allocated to retirement of debt, redemption of preferred shares and open-market common share repurchases in Fiscal 2025.

Our Purpose and Sustainable Growth:

Signet reaffirmed its commitment to leadership in sustainable business practices in the Company’s latest Corporate Citizenship & Sustainability Report released this week. The Report, which uses the Company's Sustainability framework defined by Love for All People, Love for Our Team and Love for Our Planet and Products, introduces revised 2030 Corporate Sustainability Goals to improve impact and measurability across its global operations. The Report details incremental progress achieved during Fiscal 2024 including the integration of environmental considerations into Signet’s product packaging and store operations. It also describes how Signet delivers positive social impact, such as the largest single-year donation to St. Jude Children’s Research Hospital toward a new $100 million commitment to increase survivorship from childhood cancers in the U.S. and around the world.

Conference Call:

A conference call is scheduled for June 13, 2024 at 8:30 a.m. ET and a simultaneous audio webcast is available at www.signetjewelers.com.

The call details are:

Toll Free – North America +1 800 549 8228

Local – Toronto +1 289 819 1520

Conference ID 59089

Registration for the listen-only webcast is available at the following link:

https://events.q4inc.com/attendee/422676577

A replay and transcript of the call will be posted on Signet's website as soon as they are available and will be accessible for one year.

About Signet and Safe Harbor Statement:

Signet Jewelers Limited is the world's largest retailer of diamond jewelry. As a Purpose-driven and sustainability-focused company, Signet is a participant in the United Nations Global Compact and adheres to its principles-based approach to responsible business. Signet operates approximately 2,700 stores primarily under the name brands of Kay Jewelers, Zales, Jared, Banter by Piercing Pagoda, Diamonds Direct, Blue Nile, James Allen, Rocksbox, Peoples Jewellers, H. Samuel, and Ernest Jones. Further information on Signet is available at www.signetjewelers.com. See also www.kay.com, www.zales.com,www.jared.com, www.banter.com, www.diamondsdirect.com, www.bluenile.com, www.jamesallen.com, www.rocksbox.com,www.peoplesjewellers.com, www.hsamuel.co.uk, www.ernestjones.co.uk.

This release contains statements which are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based upon management's beliefs and expectations as well as on assumptions made by and data currently available to management, appear in a number of places throughout this document and include statements regarding, among other things, results of operations, financial condition, liquidity, prospects, growth, strategies and the industry in which we operate. The use of the words "expects," "intends," "anticipates," "estimates," "predicts," "believes," "should," "potential," "may," "preliminary," "forecast," "objective," "plan," or "target," and other similar expressions are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to a number of risks and uncertainties which could cause the actual results to not be realized, including, but not limited to: difficulty or delay in executing or integrating an acquisition, including Diamonds Direct and Blue Nile; executing other major business or strategic initiatives, such as expansion of the services business or realizing the benefits of our restructuring plans; the impact of the Israel-Hamas conflict on our operations; the negative impacts that public health crisis, disease outbreak, epidemic or pandemic has had, and could have in the future, on our business, financial condition, profitability and cash flows, including without limitation risks relating to shifts in consumer spending away from the jewelry category, trends toward more experiential purchases such as travel, disruptions in the dating cycle caused by the COVID-19 pandemic and the pace at which such impacts on engagements are expected to recover, and the impacts of the expiration of government stimulus on overall consumer spending (including the recent expiration of student loan relief); general economic or market conditions, including impacts of inflation or other pricing environment factors on our commodity costs (including diamonds) or other operating costs; a prolonged slowdown in the growth of the jewelry market or a recession in the overall economy; financial market risks; a decline in consumer discretionary spending or deterioration in consumer financial position; disruptions in our supply chain; our ability to attract and

retain labor; our ability to optimize our transformation strategies; changes to regulations relating to customer credit; disruption in the availability of credit for customers and customer inability to meet credit payment obligations, which has occurred and may continue to deteriorate; our ability to achieve the benefits related to the outsourcing of the credit portfolio, including due to technology disruptions and/or disruptions arising from changes to or termination of the relevant outsourcing agreements, as well as a potential increase in credit costs due to the current interest rate environment; deterioration in the performance of individual businesses or of our market value relative to its book value, resulting in impairments of long-lived assets or intangible assets or other adverse financial consequences; the volatility of our stock price; the impact of financial covenants, credit ratings or interest volatility on our ability to borrow; our ability to maintain adequate levels of liquidity for our cash needs, including debt obligations, payment of dividends, planned share repurchases (including future Preferred Share conversions, execution of accelerated share repurchases and the payment of related excise taxes) and capital expenditures as well as the ability of our customers, suppliers and lenders to access sources of liquidity to provide for their own cash needs; potential regulatory changes; future legislative and regulatory requirements in the US and globally relating to climate change, including any new climate related disclosure or compliance requirements, such as those recently issued in the state of California or adopted by the SEC; exchange rate fluctuations; the cost, availability of and demand for diamonds, gold and other precious metals, including any impact on the global market supply of diamonds due to the ongoing Israel-Hamas conflict, the potential sale or divestiture of the De Beers Diamond Company and its diamond mining operations by parent company Anglo-American plc, and the ongoing Russia-Ukraine conflict or related sanctions; stakeholder reactions to disclosure regarding the source and use of certain minerals; scrutiny or detention of goods produced in certain territories resulting from trade restrictions; seasonality of our business; the merchandising, pricing and inventory policies followed by us and our ability to manage inventory levels; our relationships with suppliers including the ability to continue to utilize extended payment terms and the ability to obtain merchandise that customers wish to purchase; the failure to adequately address the impact of existing tariffs and/or the imposition of additional duties, tariffs, taxes and other charges or other barriers to trade or impacts from trade relations; the level of competition and promotional activity in the jewelry sector; our ability to optimize our multi-year strategy to gain market share, expand and improve existing services, innovate and achieve sustainable, long-term growth; the maintenance and continued innovation of our OmniChannel retailing and ability to increase digital sales, as well as management of digital marketing costs; changes in consumer attitudes regarding jewelry and failure to anticipate and keep pace with changing fashion trends; changes in the costs, retail prices, supply and consumer acceptance of, and demand for gem quality lab-created diamonds and adequate identification of the use of substitute products in our jewelry; ability to execute successful marketing programs and manage social media; the ability to optimize our real estate footprint, including operating in attractive trade areas and accounting for changes in consumer traffic in mall locations; the performance of and ability to recruit, train, motivate and retain qualified team members - particularly in regions experiencing low unemployment rates; management of social, ethical and environmental risks; ability to deliver on our environmental, social and governance goals; the reputation of Signet and its banners; inadequacy in and disruptions to internal controls and systems, including related to the migration to new information technology systems which impact financial reporting; security breaches and other disruptions to our or our third-party providers’ information technology infrastructure and databases; an adverse development in legal or regulatory proceedings or tax matters, including any new claims or litigation brought by employees, suppliers, consumers or shareholders, regulatory initiatives or investigations, and ongoing compliance with regulations and any consent orders or other legal or regulatory decisions; failure to comply with labor regulations; collective bargaining activity; changes in corporate taxation rates, laws, rules or practices in the US and other jurisdictions in which our subsidiaries are incorporated, including developments related to the tax treatment of companies engaged in Internet commerce or deductions associated with payments to foreign related parties that are subject to a low effective tax rate; risks related to international laws and Signet being a Bermuda corporation; risks relating to the outcome of pending litigation; our ability to protect our intellectual property or assets including cash which could be affected by failure of a financial institution or conditions affecting the banking system and financial markets as a whole; changes in assumptions used in making accounting estimates relating to items such as extended service plans; or the impact of weather-related incidents, natural disasters, organized crime or theft, increased security costs, strikes, protests, riots or terrorism, acts of war (including the ongoing Russia-Ukraine and Israel-Hamas conflicts), or another public health crisis or disease outbreak, epidemic or pandemic on our business.

For a discussion of these and other risks and uncertainties which could cause actual results to differ materially from those expressed in any forward looking statement, see the “Risk Factors” and “Forward-Looking Statements” sections of Signet’s Fiscal 2024 Annual Report on Form 10-K filed with the SEC on March 21, 2024 and quarterly reports on Form 10-Q and the “Safe Harbor Statements” in current reports on Form 8-K filed with the SEC. Signet undertakes no obligation to update or revise any forward-looking statements to reflect subsequent events or circumstances, except as required by law.

Investors:

Rob Ballew

Senior Vice President, Investor Relations

robert.ballew@signetjewelers.com

or

investorrelations@signetjewelers.com

Media:

Colleen Rooney

Chief Communications & ESG Officer

+1-330-668-5932

colleen.rooney@signetjewelers.com

Non-GAAP Financial Measures

In addition to reporting the Company's financial results in accordance with generally accepted accounting principles ("GAAP"), the Company reports certain financial measures on a non-GAAP basis. The Company believes that non-GAAP financial measures, when reviewed in conjunction with GAAP financial measures, can provide more information to assist investors in evaluating historical trends and current period performance and liquidity. These non-GAAP financial measures should be considered in addition to, and not superior to or as a substitute for, the GAAP financial measures presented in this earnings release and the Company’s condensed consolidated financial statements and other publicly filed reports. In addition, our non-GAAP financial measures may not be the same as or comparable to similar non-GAAP measures presented by other companies.

The Company previously referred to certain non-GAAP measures as non-GAAP operating income, non-GAAP operating margin and non-GAAP diluted EPS. Beginning in Fiscal 2025, these non-GAAP measures are now referred to as adjusted operating income, adjusted operating margin and adjusted diluted EPS, respectively. There have been no changes to how these non-GAAP measures are defined or reconciled to the most directly comparable GAAP measures.

The Company reports the following non-GAAP financial measures: sales changes on a constant currency basis, free cash flow, adjusted operating income, adjusted operating margin, adjusted diluted earnings per share ("EPS"), adjusted earnings before interest, income taxes, depreciation and amortization (“adjusted EBITDA”) and adjusted EBITDAR, and the debt and net debt leverage ratios, including on an adjusted basis.

The Company provides the year-over-year change in total sales excluding the impact of foreign currency fluctuations to provide transparency to performance and enhance investors’ understanding of underlying business trends. The effect from foreign currency, calculated on a constant currency basis, is determined by applying current year average exchange rates to prior year sales in local currency.

Free cash flow is a non-GAAP measure defined as the net cash used in operating activities less purchases of property, plant and equipment. Management considers this metric to be helpful in understanding how the business is generating cash from its operating and investing activities that can be used to meet the financing needs of the business. Free cash flow is an indicator frequently used by management in evaluating its overall liquidity needs and determining appropriate capital allocation strategies. Free cash flow does not represent the residual cash flow available for discretionary purposes.

Adjusted operating income is a non-GAAP measure defined as operating income excluding the impact of certain items which management believes are not necessarily reflective of normal operational performance during a period. Management finds the information useful when analyzing operating results to appropriately evaluate the performance of the business without the impact of these certain items. Management believes the consideration of measures that exclude such items can assist in the comparison of operational performance in different periods which may or may not include such items. Management also utilizes adjusted operating margin, defined as adjusted operating income as a percentage of total sales, to further evaluate the effectiveness and efficiency of the Company’s flexible operating model.

Adjusted diluted EPS is a non-GAAP measure defined as diluted EPS excluding the impact of certain items which management believes are not necessarily reflective of normal operational performance during a period. Management finds the information useful when analyzing financial results in order to appropriately evaluate the performance of the business without the impact of these certain items. In particular, management believes the consideration of measures that exclude such items can assist in the comparison of performance in different periods which may or may not include such items. The Company estimates the tax effect of all non-GAAP adjustments by applying a statutory tax rate to each item. The income tax items are used to estimate adjusted income tax expense, and represent the discrete amount that affected the diluted EPS during the period.

Adjusted EBITDA is a non-GAAP measure, defined as earnings before interest and income taxes, depreciation and amortization, share-based compensation expense, other non-operating expense, net and certain non-GAAP accounting adjustments. Adjusted EBITDAR takes this adjusted EBITDA and further excludes minimum fixed rent expense for properties occupied under operating leases. Adjusted EBITDA and Adjusted EBITDAR are considered important indicators of operating performance as they exclude the effects of financing and investing activities by eliminating the effects of interest, depreciation and amortization costs and certain accounting adjustments.

The debt and net debt leverage ratios are non-GAAP measures calculated by dividing Signet’s debt or net debt by adjusted EBITDA. Debt as used in these ratios is defined as current or long-term debt recorded in the condensed consolidated balance sheet plus Preferred Shares. Net debt as used in these ratios is debt less the cash and cash equivalents on hand as of the balance sheet date. The adjusted debt and adjusted net debt leverage ratios are non-

GAAP measures calculated by dividing Signet’s adjusted debt or adjusted net debt by adjusted EBITDAR. Adjusted debt is a non-GAAP measure defined as debt recorded in the condensed consolidated balance sheet, plus Preferred Shares, plus an adjustment for operating leases (5x annual rent expense). Adjusted net debt, a non-GAAP measure, is adjusted debt less the cash and cash equivalents on hand as of the balance sheet dates. Management believes these financial measures are helpful to investors and analysts to analyze trends in Signet’s business and evaluate Signet’s performance. The debt and adjusted debt leverage ratios are key to the Company’s capital allocation strategy as measures of the Company’s optimized capital structure. The net debt and adjusted net debt leverage ratios are supplemental to the debt and adjusted debt ratios as both investors and management find it useful to consider cash on hand available to pay down debt. These ratios are presented on a trailing twelve-month (“TTM”) basis, which uses either adjusted EBITDA or adjusted EBITDAR calculated on the prior four fiscal quarters.

The following information provides reconciliations of the most comparable financial measures calculated and presented in accordance with GAAP to presented non-GAAP financial measures.

Free cash flow

	13 weeks ended
(in millions)	May 4, 2024		April 29, 2023
Net cash used in operating activities	$	(158.2)	$	(381.8)
Purchase of property, plant and equipment	(23.3)		(27.1)
Free cash flow	$	(181.5)	$	(408.9)

Adjusted operating income

	13 weeks ended
(in millions)	May 4, 2024		April 29, 2023
Total operating income	$	49.8	$	101.7
Restructuring charges (1)	4.6		—
Asset impairments (1)	1.9		—
Loss on divestitures, net (2)	1.3		—
Integration-related expenses (3)	0.2		7.8
Litigation charges (4)	—		(3.0)
Total adjusted operating income	$	57.8	$	106.5

North America segment adjusted operating income

	13 weeks ended
(in millions)	May 4, 2024		April 29, 2023
North America segment operating income	$	83.2	$	124.7
Restructuring charges (1)	0.6		—
Asset impairments (1)	1.2		—
Integration-related expenses (3)	0.2		7.8
Litigation charges (4)	—		(3.0)
North America segment adjusted operating income	$	85.2	$	129.5

International segment adjusted operating loss

	13 weeks ended
(in millions)	May 4, 2024		April 29, 2023
International segment operating loss	$	(13.0)	$	(6.9)
Restructuring charges (1)	4.0		—
Asset impairments (1)	0.7		—
Loss on divestitures, net (2)	1.3		—
International segment adjusted operating loss	$	(7.0)	$	(6.9)

Adjusted income tax provision

	13 weeks ended
(in millions)	May 4, 2024		April 29, 2023
Income tax expense	$	6.5	$	9.5
Restructuring charges (1)	1.1		—
Asset impairments (1)	0.5		—
Loss on divestitures, net (2)	0.3		—
Integration-related expenses (3)	—		1.9
Pension settlement loss	—		4.1
Litigation charges (4)	—		(0.8)
Adjusted income tax expense	$	8.4	$	14.7

Adjusted effective tax rate

	13 weeks ended
	May 4, 2024		April 29, 2023
Effective tax rate	11.1	%	8.9	%
Restructuring charges (1)	0.9	%	—	%
Asset impairments (1)	0.4	%	—	%
Loss on divestitures, net (2)	0.2	%	—	%
Integration-related expenses (3)	—	%	1.5	%
Pension settlement loss	—	%	3.4	%
Litigation charges (4)	—	%	(0.7)	%
Adjusted effective tax rate	12.6	%	13.1	%

Adjusted diluted EPS

	13 weeks ended
	May 4, 2024		April 29, 2023
Diluted EPS	$	(0.90)	$	1.79
Restructuring charges (1)	0.10		—
Asset impairments (1)	0.04		—
Loss on divestitures, net (2)	0.03		—
Integration-related expenses (3)	—		0.14
Litigation charges (4)	—		(0.06)
Tax impact of items above (5)	(0.04)		(0.09)
Deemed dividend on redemption of Preferred Shares (6)	1.91		—
Dilution effect (7)	(0.03)		—
Adjusted diluted EPS	$	1.11	$	1.78

Adjusted EBITDA and adjusted EBITDAR

	13 weeks ended						53 week period ended		52 week period ended		53 week period ended		52 week period ended
(in millions)	May 4, 2024		April 29, 2023		April 30, 2022		February 3, 2024		January 28, 2023		May 4, 2024		April 29, 2023
Calculation:	A		B		C		D		E		A + D - B		B + E - C
Net income (loss)	$	52.1	$	97.4	$	(83.5)	$	810.4	$	376.7	$	765.1	$	557.6
Income taxes	6.5		9.5		(55.2)		(170.6)		74.5		(173.6)		139.2
Interest (income) expense, net	(8.6)		(5.6)		4.4		(18.7)		13.5		(21.7)		3.5
Depreciation and amortization	36.6		43.1		40.0		161.9		164.5		155.4		167.6
Amortization of unfavorable contracts	(0.5)		(0.5)		(0.5)		(1.8)		(1.8)		(1.8)		(1.8)
Other non-operating (income) expense, net (8)	(0.2)		0.4		134.5		0.4		140.2		(0.2)		6.1
Share-based compensation	7.6		11.3		10.5		41.1		42.0		37.4		42.8
Other accounting adjustments (9)	8.0		4.8		194.4		21.3		245.5		24.5		55.9
Adjusted EBITDA	$	101.5	$	160.4	$	244.6	$	844.0	$	1,055.1	$	785.1	$	970.9
Rent expense	109.3		111.0		110.1		439.8		446.5		438.1		447.4
Adjusted EBITDAR	$	210.8	$	271.4	$	354.7	$	1,283.8	$	1,501.6	$	1,223.2	$	1,418.3

Debt and net debt leverage ratios

	As of
(in millions)	May 4, 2024		April 29, 2023
Debt and net debt:
Current portion of long-term debt	$	147.8	$	—
Long-term debt	—		147.5
Redeemable Series A Convertible Preference Shares	328.0		654.3
Debt	$	475.8	$	801.8
Less: Cash and cash equivalents	729.3		655.9
Net debt	$	(253.5)	$	145.9
TTM Adjusted EBITDA	$	785.1	$	970.9
Debt leverage ratio	0.6x		0.8x
Net debt leverage ratio	-0.3x		0.2x

Adjusted debt and adjusted net debt leverage ratios

	As of
(in millions)	May 4, 2024		April 29, 2023
Adjusted debt and adjusted net debt:
Current portion of long-term debt	$	147.8	$	—
Long-term debt	—		147.5
Redeemable Series A Convertible Preference Shares	328.0		654.3
Adjustments:
TTM 5x rent expense	2,190.5		2,237.0
Adjusted debt	$	2,666.3	$	3,038.8
Less: Cash and cash equivalents	729.3		655.9
Adjusted net debt	$	1,937.0	$	2,382.9
TTM Adjusted EBITDAR	$	1,223.2	$	1,418.3
Adjusted debt leverage ratio	2.2x		2.1x
Adjusted net debt leverage ratio	1.6x		1.7x

Footnotes to Non-GAAP Reconciliation Tables

(1)    Restructuring and asset impairment charges were incurred primarily as a result of the Company’s rationalization of store footprint and reorganization of certain centralized functions.

(2)    Includes net losses from the previously announced divestiture of the UK prestige watch business.

(3)    Fiscal 2025 includes severance and retention expenses related to the integration of Blue Nile which were recorded to SG&A. Fiscal 2024 includes expenses related to integration of Blue Nile, primarily severance and retention, and exit and disposal costs, of which $1.3 million and $6.5 million were recorded to cost of sales and SG&A, respectively.

(4)    Includes a credit to income related to the adjustment of a prior litigation accrual recognized in Fiscal 2023.

(5)    The Fiscal 2024 tax effect includes a $0.07 impact of the other comprehensive income recognized in earnings from the release of the remaining tax benefit associated with the buy-out of the UK pension completed in the first quarter of Fiscal 2024.

(6)    The Company recorded a deemed dividend to net income attributable to common shareholders of $85.1 million, which represents the excess of the conversion value of the Preferred Shares over their carrying value, and includes $1.5 million of related expenses.

(7)    First quarter of Fiscal 2025 adjusted diluted EPS was calculated using 48.0 million diluted weighted average common shares outstanding. The additional dilutive shares were excluded from the calculation of diluted EPS as their effect was antidilutive.

(8)    For the 13 weeks ended April 30, 2022 and 52 weeks ended January 28, 2023 non-operating expenses primarily includes pre-tax pension settlement charges of $131.9 million and $133.7 million, respectively.

(9)    Other accounting adjustments are inclusive of those items described within footnotes 1 through 4 above. Additional accounting adjustments include litigation charges; acquisition and integration-related expenses, including the impact of the fair value step-up for inventory from Diamonds Direct and Blue Nile, as well as direct transaction-related and integration costs, primarily professional fees and severance, incurred related to the acquisition of Blue Nile; and certain asset impairments as previously disclosed in prior periods.

Condensed Consolidated Statements of Operations (Unaudited)

	13 weeks ended
(in millions, except per share amounts)	May 4, 2024		April 29, 2023
Sales	$	1,510.8	$	1,668.0
Cost of sales	(938.4)		(1,036.0)
Gross margin	572.4		632.0
Selling, general and administrative expenses	(515.4)		(530.4)
Other operating (expense) income, net	(7.2)		0.1
Operating income	49.8		101.7
Interest income, net	8.6		5.6
Other non-operating income (expense), net	0.2		(0.4)
Income before income taxes	58.6		106.9
Income taxes	(6.5)		(9.5)
Net income	$	52.1	$	97.4
Dividends on redeemable convertible preferred shares	(92.2)		(8.6)
Net (loss) income attributable to common shareholders	$	(40.1)	$	88.8
Earnings (loss) per common share:
Basic	$	(0.90)	$	1.96
Diluted	$	(0.90)	$	1.79
Weighted average common shares outstanding:
Basic	44.6		45.3
Diluted	44.6		54.5
Dividends declared per common share	$	0.29	$	0.23

Condensed Consolidated Balance Sheets (Unaudited)

(in millions)	May 4, 2024		February 3, 2024		April 29, 2023
Assets
Current assets:
Cash and cash equivalents	$	729.3	$	1,378.7	$	655.9
Inventories	1,983.6		1,936.6		2,183.5
Income taxes	9.3		9.4		45.4
Other current assets	202.4		211.9		198.3
Total current assets	2,924.6		3,536.6		3,083.1
Non-current assets:
Property, plant and equipment, net	475.1		497.7		568.2
Operating lease right-of-use assets	979.4		1,001.8		1,072.7
Goodwill	754.5		754.5		751.4
Intangible assets, net	402.2		402.8		406.8
Other assets	315.2		319.3		286.2
Deferred tax assets	300.2		300.5		37.0
Total assets	$	6,151.2	$	6,813.2	$	6,205.4
Liabilities, Redeemable convertible preferred shares, and Shareholders’ equity
Current liabilities:
Current portion of long-term debt	$	147.8	$	147.7	$	—
Accounts payable	599.3		735.1		701.5
Accrued expenses and other current liabilities	356.0		400.2		378.1
Deferred revenue	360.6		362.9		368.7
Operating lease liabilities	253.0		260.3		273.9
Income taxes	31.4		69.8		53.3
Total current liabilities	1,748.1		1,976.0		1,775.5
Non-current liabilities:
Long-term debt	—		—		147.5
Operating lease liabilities	818.5		835.7		902.0
Other liabilities	93.9		96.0		96.8
Deferred revenue	878.9		881.8		874.9
Deferred tax liabilities	202.0		201.7		172.9
Total liabilities	3,741.4		3,991.2		3,969.6
Commitments and contingencies
Redeemable Series A Convertible Preference Shares	328.0		655.5		654.3
Shareholders’ equity:
Common shares	12.6		12.6		12.6
Additional paid-in capital	181.6		230.7		210.5
Other reserves	0.4		0.4		0.4
Treasury shares at cost	(1,622.9)		(1,646.9)		(1,556.5)
Retained earnings	3,779.7		3,835.0		3,182.0
Accumulated other comprehensive loss	(269.6)		(265.3)		(267.5)
Total shareholders’ equity	2,081.8		2,166.5		1,581.5
Total liabilities, redeemable convertible preferred shares and shareholders’ equity	$	6,151.2	$	6,813.2	$	6,205.4

Condensed Consolidated Statements of Cash Flows (Unaudited)

	13 weeks ended
(in millions)	May 4, 2024		April 29, 2023
Operating activities
Net income	$	52.1	$	97.4
Adjustments to reconcile net income to net cash used in operating activities:
Depreciation and amortization	36.6		43.1
Amortization of unfavorable contracts	(0.5)		(0.5)
Share-based compensation	7.6		11.3
Deferred taxation	0.5		51.5
Other non-cash movements	5.7		2.5
Changes in operating assets and liabilities:
Inventories	(48.9)		(29.8)
Other assets	12.3		(27.6)
Accounts payable	(136.7)		(170.3)
Accrued expenses and other liabilities	(40.8)		(264.9)
Change in operating lease assets and liabilities	(2.8)		(31.3)
Deferred revenue	(4.7)		(7.8)
Income tax receivable and payable	(38.6)		(55.4)
Net cash used in operating activities	(158.2)		(381.8)
Investing activities
Purchase of property, plant and equipment	(23.3)		(27.1)
Other investing activities, net	1.8		—
Net cash used in investing activities	(21.5)		(27.1)
Financing activities
Dividends paid on common shares	(10.2)		(9.0)
Dividends paid on redeemable convertible preferred shares	(10.3)		(8.2)
Repurchase of common shares	(7.4)		(39.1)
Repurchase of redeemable convertible preferred shares	(412.0)		—
Other financing activities, net	(27.6)		(44.4)
Net cash used in financing activities	(467.5)		(100.7)
Cash and cash equivalents at beginning of period	1,378.7		1,166.8
Decrease in cash and cash equivalents	(647.2)		(509.6)
Effect of exchange rate changes on cash and cash equivalents	(2.2)		(1.3)
Cash and cash equivalents at end of period	$	729.3	$	655.9

Real Estate Portfolio:

Signet has a diversified real estate portfolio. On May 4, 2024, Signet operated 2,676 stores totaling 4.1 million square feet of selling space. Compared to year-end Fiscal 2024, store count decreased by 22 and square feet of selling space decreased 0.6%.

Store count by segment	February 3, 2024	Openings	Closures	May 4, 2024
North America segment	2,411	1	(7)	2,405
International segment	287	—	(16)	271
Signet	2,698	1	(23)	2,676

EX-99.2

June 2024 INVESTOR PRESENTATION Exhibit 99.2

SAFE HARBOR STATEMENT This presentation contains certain forward-looking statements. Any statements that are not historical facts are subject to a number of risks and uncertainties, and actual results may differ materially. We urge you to read the risk factors, cautionary language, and other disclosures in the appendix of this presentation, our annual report on Form 10-K, quarterly reports on Form 10-Q and current reports on Form 8-K. Except as required by law, we undertake no obligation to revise or publicly update forward-looking statements in light of new information or future events. This presentation also discusses certain non-GAAP financial measures. For further discussion of the non-GAAP financial measures, as well as reconciliations of the non-GAAP financial measures to the most directly comparable GAAP measures, see Item 7 of the Company’s Annual Report on Form 10-K, the appendix to this presentation, as well as our most recent earnings release available online at www.signetjewelers.com/investors. 1

Attractive Category Within Retail Growth Oppor tunities A Transformed Company Differentiated banners Retail footprint optimization Flexible operating model Stronger financial performance Growth Potential with Unique Scale in the Attractive Jewelry Category A TRANSFORMED SIGNET PRESENTS A STRONG INVESTMENT THESIS Unique Advantage Through Scale One of only four retail sightholders with DeBeers Connected commerce provides personalized shopping journey 3x larger than the closest US competitor by revenue Engagement Recovery Jewelry Services Accessible Luxury Digital and AI capabilities to increase market share Jewelry category averaged approximately 2% CAGR from 2000 to 20201 Bridal has historically been recession resilient Highly fragmented industry for consolidation opportunity 1 - Based on industry level data from BEA 2

1 - As of FY24 year-end 2 – Jewelry market reflects the combination of CY23 US estimated market of $63 billion, Canadian estimated market of C$6.5 billion and UK estimated market of £6.7 billion translated at 12/29/23 Fx rates 3 - Average of FY22-FY24 non-GAAP operating margin Retail Footpr int1 Suppor t Centers SIGNET IS THE LEADING GLOBAL DIAMOND RETAILER AT 3X THE SIZE OF NEAREST COMPETITOR IN US • Signet (NYSE: SIG) operates ~2,700 stores across a diversified banner portfolio in North America and the United Kingdom • Consumer insight and digital led Company • More than $7 billion in annual revenue expected in a jewelry market of ~$77 billion2 • ~10%3 Non-GAAP operating margin driven by flexible operating model and elements of vertical integration • Nationally recognized as Great Place to WorkTM for 4 consecutive years 3

Balanced capital allocation strategy Widening competitive advantages: estimated 3 points share growth in 4 years1 • Utilize scale to capture sourcing benefits • Leverage acquisition integration opportunities • Personalization and digital • Connected commerce provides unique shopping journey • Organic investments to drive market share gains • Maintain adj. debt leverage ratio at or below 2.5x EBITDAR • Return capital to shareholders through share repurchases and dividends (>$940m over the last 4 years) CULTURE Cash generation and liquidity • Disciplined working capital management • Free Cash Flow conversion >70%3 for 4 consecutive years • Total liquidity of $2.5B as of Q4 FY24 • Drive out costs (>$750m) • Transformed operating model including enhanced labor planning • Retail footprint optimization • Restructured financing arrangement to remove owned credit risk Strong annual non- GAAP operating margin ~10%2 1 – Estimated market share is calculated annually. Based on industry and transaction data from MasterCard and market research company Circana, Signet estimates market share based on the Company’s growth rate versus the US jewelry industry 2 - Average of FY22-FY24 non-GAAP operating margin 3 – See Appendix for definition and reconciliation OUR FLEXIBLE OPERATING MODEL GENERATES SHAREHOLDER VALUE 4

$6.1 $7.2 FY20 FY24 Revenue $ (in billions) Estimated U.S. Market Share3 Returned ~$940 million to shareholders through dividends and share repurchases over the last 4 years, or >20% of recent market capitalization3 while reducing leverage Non-GAAP Operating Margin Non-GAAP Operating Income (in millions) We Believe We’ve Created a Flexible and Sustainable Operating Model TRANSFORMATION OVER THE LAST 4 YEARS HAS DOUBLED NON- GAAP OPERATING INCOME1 1 – Non-GAAP Operating income growth is mostly organic 2 – Estimated market share is calculated annually. Based on industry and transaction data from MasterCard and market research company Circana, Signet estimates market share based on the Company’s growth rate versus the US jewelry industry 3 – Based on 4/15/24 market capitalization of $4.3 billion 5 $318 $643 FY20 FY24 5.2% 9.0% FY20 FY24 6.6% 9.0% FY20 FY24

OUR STRATEGY HAS BUILT A STRONG BALANCE SHEET 6 All data as of Q4 FY2024 1 - Converted Preferred shares increase diluted share count by 8.2 million shares 2 - See Appendix for definition and reconciliation to most comparable GAAP measures 3 - The net debt target ratios assume a year end cash balance of ~$800 million and a consistent total adj. debt balance 4 – See Slide 4 for Signet’s capital allocation strategy • Signet’s cash floor is $250 to $300 million, which infers an $800 million YE target • Signet repurchased half of the outstanding Preferred shares in April of FY25 Signet Leverage Ratios2 Balance Sheet Amount Maturity Unsecured Notes $0.15B Jun CY24 Convertible Preferred 1 $0.66B Nov CY24 5x Annual Rent $2.19B Total Adjusted Debt $3.00B Cash & Equivalents $1.40B Undrawn Facility $1.10B Jul CY26 Total Liquidity $2.50B Prefer red matur ity this year provides oppor tunity to reduce diluted share count by ~15 % 3 3 ≤

SIGNET JEWELERS: PURPOSEFUL CHANGE, POWERFUL PROGRESS

Old Signet SIGNET HAS FUNDAMENTALLY TRANSFORMED OVER THE LAST 5 YEARS New Signet Mid-Fine & Primarily Bridal Diverse Portfolio Across Semi-Fine, Mid-Tier and Accessible Luxury with Higher Fashion Penetration Banners Overlap and Compete with Each Other Differentiated Banner Value Propositions Aimed at Unique Customer Shopping Journeys Traditional Mall Retailer Reduced Mall Revenue Penetration Led by Focus On eCommerce, Off-Mall and Top-Market Strategy In-Store Focus and Footprint Digital & Consumer Insight Led Organization With ~23%1 eCommerce Penetration On Balance Sheet Consumer Credit Portfolio Zero Consumer Credit on Balance Sheet With Third-Party Partners Low-to-Mid Single Digit Annual Margins Structural Transformation Established a Flexible Operating Model With Strong Margins 8 1 – As of FY24 year end

Express their personalities through unique and meaningful design choices and combinations. Unexpected Individualize d Seek to be seen and acknowledged for their taste. Choose jewelry that reflects their/ others style. Bold Stylish On Trend Select and create thoughtful gifts for others which are tied to a greater meaning, sentiment, or memory. Thoughtful Give extravagantly to those they love as they believe gifts reflect on both the giver and the receiver. Romanti c Showy Prefer high quality and known brands. Careful to avoid style and gifting mistakes. Knowledgeabl e Quality TM ® J E W E L R Y Confident Creatives ~$11B Statement Makers ~$10B Generous Sentimentalist ~$17B Extroverted Romantics ~$10B Savvy Affluents ~$8B Occasion/ Journey Expression of Self (Self-Purchase) Expression of Love (Gifting, Bridal) Expression of Self Department Stores Independent Jewelers Costco Other Players FineValue Skew Mid-Fine Accessible LuxuryValue Est. Total Market STRATEGIC ALIGNMENT DROVE BANNER DIFFERENTIATION AND WE NOW COVER ~80% OF THE JEWELRY CATEGORY 9

STRATEGIC INVESTMENTS, ACQUISITIONS AND FLEET OPTIMIZATION HAVE CHANGED THE ARCHITECTURE OF OUR BUSINESS 10 Optimizing our physical and digital footpr int has helped dr ive a ~40% increase to FY17 sales PSF Digital Investments & Fleet Transformation have Reduced Mall Penetration ~20 Points Investments in Fashion & Services Increased Penetration Growth in Accessible Luxury has Increased Penetration by ~10 Points Transformed Fleet, Scale and Flexible Operating Model Have Dr iven a Significant Increase In Margins, With Fur ther Oppor tunities to Improve Margins Ahead

INVESTMENTS IN DIGITAL LEAD OUR RETAIL FOOTPRINT OPTIMIZATION 11 FY17 FY20 FY24 7 Year Change eCommerce Penetration 6% 12% 23% +1700 bps Number of Stores 3,682 3,208 2,698 (27%) Sales Per Square Foot $1,255 $1,334 $1,751 +40% Over 75% of in-store buyers also interact with our digital channels Kay, our largest banner, has more than doubled eCommerce sales in FY24 compared to pre- pandemic levels 30% of online orders elect to use one of our flexible fulfillment options such as ship from store or buy online pick-up in store

12 c Provides credit to the large major ity of Signet customers Often offers credit to customers that are passed on for the initial underwr iting Provides customers with an alternative payment option that is not FICO dependent Payment solutions that are becoming increasingly popular with Millennials and Gen Z No consumer credit on balance sheet | Provides guaranteed commitment levels | Reflects historically stable delinquency rates among finance partners SIGNET HAS SHIFTED FROM ON-BALANCE SHEET CREDIT TO STRONG 3RD PARTY PARTNERSHIPS TO PROVIDE FINANCING OPTIONS FOR CONSUMERS c Pr ime credit par tner ‘Second Look’ credit par tner Lease- to- own par tner “Buy Now Pay Later” and “Installment Loan”

MID-TERM GROWTH STRATEGY

14 WE BELIEVE OUR STRATEGY PROVIDES A CLEAR PATH TO DELIVER STRONG GROWTH OVER THE NEXT 4 YEARS Signet’s Mid- term Goals 1 - Midterm EPS assumes continued dilution from preferred shares, constant share count and 25% statutory tax rate $9–10B Up from $7.2B in FY2024 In Tot a l Re ve n u e 11–12% Up from 9.0% in FY2024 Non - GAAP Oper at in g Mar gin 11–12% Up from 9.0% in FY2024 U.S. Mar ket Shar e $14 - $16 Non- GAAP EPS1 +35% to 54% vs FY2024

$1B+ Ad d it ion a l Re ve n u e Gr owt h Dr ive r s Win n in g in Digit a l So u r c in g C o n n e c t e d C o m m e r c e / O m n i - C h a n n e l a p p r o a c h Fle xib le Op e r a t in g Mo d e l Cap ab ilit y Leve r s Cu lt u r e $0 .6B Ad d it ion a l Re ve n u e $0 .5B Ad d it ion a l Re ve n u e ~ $0 .5B Ad d it ion a l Re ve n u e SIGNIFICANT RUNWAY FOR GROWTH DRIVEN BY STRATEGIC INVESTMENTS, ENGAGEMENT RECOVERY Mid- term Revenue Growth Pillars Engagement Recovery Accessible Luxury Banners Services Share Gains: Marketing, Digital, Data Accessible Luxury opportunity includes its share of Bridal and Market Share Gain. 15

16 ENGAGEMENT RECOVERY UNDER WAY, WITH MORE THAN 25% GROWTH EXPECTED THROUGH 2026 Engagements: Derived from number of weddings and company estimates. Past internal primary research provides the historical relationship between engagements and weddings. Lisa W. Miller & Associates provided tracking data showing the impact of COVID on dating which impacts future engagements. Pre-Pandemic average includes CY2014-2020 Incidents of engagements troughed in the Fall of Fiscal 2024 and are expected to recover 5% to 10% in Fiscal 2025 Signet is well positioned to benefit from engagement recovery and gain market share Retail Jewelry Industry Signet Jewelers 2.6 2.82.8 2.8 2.5 2.15 2.3-2.4 ~20% Bridal ~50% Bridal Engagement recovery will be dr iven by multi- cultural couples, reflecting changing demographics

Doubling Pace of Openings by Expanding to New Markets End to End ‘White Glove’ Shopping Experience Mature Stores Average More than $15m per Year Leveraging Our Scale & Market Insights Customization Innovations Like the Foundry that Provide Customers with the Opportunity to Design Pieces from Scratch Capitalizing on Our Digital Capabilities Wide-scale Digital Awareness Innovations Can Be Shared Across Other Banner Websites & ACCESSIBLE LUXURY REPRESENTS AN ATTRACTIVE GROWTH CATEGORY Executing our Strategy to Grow Accessible Luxury by $1+ Billion Growing by up to $350M Growing by up to $500M Growing digital banners to $1B+ in revenue 17

• Nearly all of Jared’s ATV increase over last 4 years has come from assortment changes and premiumization, with a low single digit impact from taking price • Jared positioned as an Accessible Luxury Banner, above Kay and Zales FY20 to FY24 +~40% +~60% Compared to N. America ATV >3x N. Amer ica ATV Jared ATV FY20 to FY24 Diamonds Direct ATV LEANING INTO ACCESSIBLE LUXURY IS IMPROVING AVERAGE TRANSACTION VALUE PRIMARILY BASED ON ASSORTMENT ARCHITECTURE Higher pr ice point items dr iven by premium quality metals, fancier cuts and larger carats 18

P r i m a r y Se r vi c e O f fe r i n g s Increasing attachment rates through visibility & education Foreign repair ESAs provide customers the opportunity to protect pieces not sold by Signet Industry leading turnaround times Repair tracker provides peace of mind & transparency B2B opportunity Engraving services Online and in-store ring design >6 million members – and growing Loyalty members have ~25%1 higher purchase frequency Higher spend than non-loyalty customers (+44%) 1 1 - As of FY24 year end ACCELERATING MARGIN ACCRETIVE SERVICES TO DRIVE GROWTH We believe we can grow Services by $500 million through continued investment and innovation Extended Service Agreements (ESAs) Care and Repair Customization Loyalty 19 In Fiscal 2024, services revenue growth outper formed merchandise by near ly 1500 basis points

Online Shopping Standard self-directed search & browse Visual search, virtual try-on, virtual appointments AI & data driven content pushes for personalized shopping experiences Fulfillment Standard delivery to customer address and limited ship to store Buy online pickup in-store, ship from store, ship to store, same day delivery & curbside AI-powered delivery dates, nudges/tools to find faster options, and online exchanges Digital Marketing Buy directly from social spaces and search (e.g. Instagram and Google) Social media and digital content platforms Social selling spaces curated by our jewelry consultants, alongside personalized content Customer Service Phone service and chat support Support through text, WhatsApp & chat with bot automation and a robust Help Center AI based customer support, online sales assistance and expansion of digital self service tools Online Access to Services None Increased access to extended service agreements and services, including repair requests Self-service initiation of mail-in jewelry repair and personalized post-purchase service agreements OUR DIGITAL INNOVATION CREATES A UNIQUE CONNECTED COMMERCE EXPERIENCE FOR JEWELRY CUSTOMERS Leveraging our growing Customer Data Platform and AI capabilities will provide for personalized shopping exper iences Past Cur rent In- Progress 20

MARGIN EXPANSION INITIATIVES FUEL GROWTH Strategic Revenue Management Optimizing Pricing & Promotions Merchandise Planning Advanced Assortment Planning and Demand Forecasting Driven by AI/Machine Learning NextGen Flexible Fulfillment Reverse Logistics and Inventory Management Supply Chain Acquisition Synergies Blue Nile Integration Sourcing Vertical Integration Product Cost Transparency 21

22 RECENT DEVELOPMENTS Reduction includes investing in more new merchandise inventory Q1 FY25 Inventory down 9% to Q1 of FY24 Repurchased half of Preferred shares in April +9% to 10% EPS lift in FY25 with further accretion in FY26 Further Preferred shares repurchased in May ~1/3 of remaining shares repurchased Clear pathway to address remaining in FY25 Q1 Revenue & Adjusted Operating Income Results in top half of guidance range

23 Re-Affirmed FY 2025 Guidance1 Second Quarter Fiscal 2025 Total sales1 $1.46 billion to $1.52 billion Same Store Sales1 -6% to -2% Operating income1 $50 million to $75 million Adjusted EBITDA1 $98 million to $123 million Full Year Fiscal 2025 Total sales1 $6.66 billion to $7.02 billion Same Store Sales1 -4.5% to +0.5% Operating income1 $590 million to $675 million Adjusted EBITDA1 $780 million to $865 million Diluted EPS2 $9.90 to $11.52 Signet’s second quarter and full year Fiscal 2025 guidance for sales, same store sales, operating income, adjusted EBITDA and diluted EPS is provided on a non-GAAP basis. 1 Guidance provided March 20, 2024 2 Guidance provided April 3, 2024

Attractive Category Within Retail Growth Oppor tunities A Transformed Company Differentiated banners Retail footprint optimization Flexible operating model Stronger financial performance Growth Potential with Unique Scale in the Attractive Jewelry Category A TRANSFORMED SIGNET PRESENTS A STRONG INVESTMENT THESIS Unique Advantage Through Scale One of only four retail sightholders with DeBeers Connected commerce provides personalized shopping journey 3x larger than the closest US competitor by revenue Engagement Recovery Jewelry Services Accessible Luxury Digital and AI capabilities to increase market share Jewelry category averaged approximately 2% CAGR from 2000 to 20201 Bridal has historically been recession resilient Highly fragmented industry for consolidation opportunity 1 - Based on industry level data from BEA 24

APPENDIX

SIG’S FY24 REVENUE GAINS ARE FROM CORE MARKET SHARE GROWTH & ACQUISITIONS, NOT A SUSTAINING COVID IMPACT A1 Strategic organic investments and acquisitions drove market share growth, par tially offset by pandemic reduced engagement activity in FY2024

More than $750 million in cost outs over 4 years HIGHER MARGINS GENERATED BY INITIATIVES & FLEXIBLE MODEL A3 $318m $643m 5.2% +0 .4% +2.0 % +3.1% +3.1% (1.7%) (2.8%) (1.5%) 9.0 % +1.1% 1 We believe strategic investments position Signet to fur ther grow market share FY20 Op Income Services Accretion Credit Transformation Optimized Labor Model Fleet Optimization FY24 Cost Savings Br idal Trough Strategic Investments Inflation FY24 Op Income

The engagement category is one of the ‘stickiest’ entry points, creating lifelong customers for var ious gifting occasions ~$17B ANNUAL SPEND ON JEWELRY GIFTING CREATES ATTRACTIVE OPPORTUNITIES BIRTHDAY ANNIVERSARY GRADUATION RELATIONSHIP MILESTONE SPECIAL EVENT (E.G., PROM/ RELIGIOUS) REMEMBRANCE % of Occasion that is Jewelry 11% 20% 15% 9% 17% 20% Avg. Spend on Gift $100+ Total Annual Spend $7.9B $5.2B $970M $944M $838M $801M Annual Spend Proportion by Occasion 46% 30% 6% 5% 5% 5% $437 $403$572$351 $260 $417 A3

DATING HAS RETURNED TO PRE-COVID LEVELS 20 30 40 50 60 70 80 90 100 20 19 -0 1 20 19 -0 2 20 19 -0 3 20 19 -0 4 20 19 -0 5 20 19 -0 6 20 19 -0 7 20 19 -0 8 20 19 -0 9 20 19 -1 0 20 19 -1 1 20 19 -1 2 20 20 -0 1 20 20 -0 2 20 20 -0 3 20 20 -0 4 20 20 -0 5 20 20 -0 6 20 20 -0 7 20 20 -0 8 20 20 -0 9 20 20 -1 0 20 20 -1 1 20 20 -1 2 20 21 -0 1 20 21 -0 2 20 21 -0 3 20 21 -0 4 20 21 -0 5 20 21 -0 6 20 21 -0 7 20 21 -0 8 20 21 -0 9 20 21 -1 0 20 21 -1 1 20 21 -1 2 20 22 -0 1 20 22 -0 2 20 22 -0 3 20 22 -0 4 20 22 -0 5 20 22 -0 6 20 22 -0 7 20 22 -0 8 20 22 -0 9 20 22 -1 0 20 22 -1 1 20 22 -1 2 20 23 -0 1 20 23 -0 2 20 23 -0 3 20 23 -0 4 20 23 -0 5 20 23 -0 6 Se ar ch In d ex United States Google Search: First Date – Through June of Calendar 2023 April 2020 lockdown Omicron Surge Surge in COVID cases & deaths May 2021: Vaccine widely available 2019 Avg: 74 YTD 2023 Avg: 76 Source: Google Trends A4

NON-GAAP RECONCILIATIONS TABLES Non-GAAP operating income and non-GAAP operating margin Non-GAAP operating income is a non-GAAP measure defined as operating income excluding the impact of certain items which management believes are not necessarily reflective of normal operational performance during a period. Non-GAAP operating margin is defined as non-GAAP operating income as a percentage of total sales. (in millions) Fiscal 2024 Fiscal 2020 Operating income $ 621.5 $ 158.3 Litigation charges (1) (3.0) 33.2 Acquisition and integration-related costs (2) 22.0 — Restructuring charges (3) 7.5 79.1 Asset impairments (3) 7.1 47.7 Gain on divestitures, net (4) (12.3) — Non-GAAP operating income $ 642.8 $ 318.3 Operating margin 8.7 % 2.6 % Non-GAAP operating margin 9.0 % 5.2 % (1) Fiscal 2024 includes a credit to income related to the adjustment of a prior litigation accrual. Fiscal 2020 includes charges related to the settlement of previously disclosed shareholder litigation matters, net of insurance proceeds. (2) Includes integration costs, primarily severance and retention, exit and disposal costs and system decommissioning costs incurred for the integration of Blue Nile. (3) Fiscal 2024 restructuring and asset impairment charges were incurred primarily as a result of the Company’s rationalization of store footprint and reorganization of certain centralized functions. Fiscal 2020 restructuring includes charges related to the Signet’s Path to Brilliance transformation plan and asset impairments includes a charge related to an immaterial out of period goodwill impairment adjustment. (4) Includes gain of sale of the UK prestige watch business, net of transaction costs. A5

NON-GAAP RECONCILIATIONS TABLES (cont.) Free cash flow, adjusted free cash flow and free cash flow conversion Free cash flow is a non-GAAP measure defined as the net cash provided by operating activities less purchases of property, plant and equipment. Adjusted free cash flow, a non-GAAP measure, excludes the proceeds from the sale of in-house finance receivables. Free cash flow and adjusted free cash flow are indicators frequently used by management in evaluating its overall liquidity needs and determining appropriate capital allocation strategies. Free cash flow and adjusted free cash flow do not represent the residual cash flow available for discretionary purposes. Free cash flow conversion is defined as pro-forma adjusted free cash flow as a percentage of non-GAAP operating income. (in millions) Fiscal 2024 Fiscal 2023 Fiscal 2022 Fiscal 2021 Net cash provided by operating activities $ 546.9 $ 797.9 $ 1,257.3 $ 1,372.3 Purchase of property, plant and equipment (125.5) (138.9) (129.6) (83.0) Free cash flow $ 421.4 $ 659.0 $ 1,127.7 $ 1,289.3 Proceeds from sale of in-house finance receivables — — (81.3) — Adjusted free cash flow $ 421.4 $ 659.0 $ 1,046.4 $ 1,289.3 Cash paid for non-recurring legal settlements 200.8 — — — Pro-forma adjusted free cash flow (1) $ 622.2 $ 659.0 $ 1,046.4 $ 1,289.3 Non-GAAP operating income (2) $ 642.8 $ 850.4 $ 908.1 $ 156.4 Free cash flow conversion 96.8 % 77.5 % 115.2 % 824.4 % (1) Pro-forma adjusted free cash flow excludes the cash paid for non-recurring legacy legal settlements made during Fiscal 2024 from adjusted free cash flow. (2) Refer to the Company’s Annual Reports on Form 10-K for Fiscal 2020 through Fiscal 2024 filed with the SEC for the reconciliation of these amounts to the most comparable GAAP measure. A6

NON-GAAP RECONCILIATIONS TABLES (cont.) Adjusted EBITDA and adjusted EBITDAR EBITDA is a non-GAAP measure defined as earnings before interest, income taxes, depreciation and amortization. Adjusted EBITDA is a non-GAAP measure, defined as earnings before interest, income taxes, depreciation and amortization, share-based compensation expense, non-operating expense, net and certain non-GAAP accounting adjustments. Adjusted EBITDAR is a non-GAAP measure that further excludes minimum fixed rent expense for properties occupied under operating leases from Adjusted EBITDA. Adjusted EBITDA and Adjusted EBITDAR are inputs into the Company’s leverage ratios. (in millions) Fiscal 2024 Net income $ 810.4 Income taxes (170.6) Interest (income) expense, net (18.7) Depreciation and amortization 161.9 Amortization of unfavorable contracts (1.8) Share-based compensation 41.1 Other non-operating expense, net 0.4 Other accounting adjustments Litigation charges (1) (3.0) Acquisition and integration-related costs (2) 22.0 Restructuring charges (3) 7.5 Asset impairments (3) 7.1 Gain on divestitures, net (4) (12.3) Adjusted EBITDA $ 844.0 Rent expense 439.8 Adjusted EBITDAR $ 1,283.8 (1) Includes a credit to income related to the adjustment of a prior litigation accrual. (2) Includes integration costs, primarily severance and retention, exit and disposal costs and system decommissioning costs incurred for the integration of Blue Nile. (3) Restructuring and asset impairment charges were incurred primarily as a result of the Company’s rationalization of store footprint and reorganization of certain centralized functions. (4) Includes gain of sale of the UK prestige watch business, net of transaction costs. A7

NON-GAAP RECONCILIATIONS TABLES (cont.) Debt and net debt leverage ratios The debt and net debt leverage ratios are non-GAAP measures calculated by dividing Signet’s debt or net debt by adjusted EBITDA. Debt as used in these ratios is defined as current or long-term debt recorded in the consolidated balance sheet plus Preferred Shares. Net debt as used in these ratios is debt less the cash and cash equivalents on hand as of the balance sheet date. Adjusted debt and adjusted net debt leverage ratios The adjusted debt and adjusted net debt leverage ratios are non-GAAP measures calculated by dividing Signet’s adjusted debt or adjusted net debt by adjusted EBITDAR. Adjusted debt is a non-GAAP measure defined as debt recorded in the consolidated balance sheet, plus Preferred Shares, plus an adjustment for operating leases (5x annual rent expense). Adjusted net debt, a non-GAAP measure, is adjusted debt less the cash and cash equivalents on hand as of the balance sheet date. (in millions) Fiscal 2024 Current portion of long-term debt $ 147.7 Redeemable Series A Convertible Preference Shares 655.5 Adjustments: 5x Rent expense 2,199.0 Adjusted debt $ 3,002.2 Less: Cash and cash equivalents 1,378.7 Adjusted net debt $ 1,623.5 Adjusted EBITDAR $ 1,283.8 Adjusted debt leverage ratio 2.3x Adjusted net debt leverage ratio 1.3x (in millions) Fiscal 2024 Current portion of long-term debt $ 147.7 Redeemable Series A Convertible Preference Shares 655.5 Debt $ 803.2 Less: Cash and cash equivalents 1,378.7 Net debt $ (575.5) Adjusted EBITDA $ 844.0 Debt leverage ratio 1.0x Net debt leverage ratio -0.7x A8

SAFE HARBOR & FORWARD-LOOKING STATEMENT This presentation contains statements which are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based upon management's beliefs and expectations as well as on assumptions made by and data currently available to management, appear in a number of places throughout this document and include statements regarding, among other things, results of operations, financial condition, liquidity, prospects, growth, strategies and the industry in which we operate. The use of the words "expects," "intends," "anticipates," "estimates," "predicts," "believes," "should," "potential," "may," "preliminary," "forecast," "objective," "plan," or "target," and other similar expressions are intended to identify forward-looking statements. These forward-looking statements are not guarantees of future performance and are subject to a number of risks and uncertainties which could cause the actual results to not be realized, including, but not limited to: difficulty or delay in executing or integrating an acquisition, including Diamonds Direct and Blue Nile; executing other major business or strategic initiatives, such as expansion of the services business or realizing the benefits of our restructuring plans; the impact of the Israel-Hamas conflict on our operations; the negative impacts that public health crisis, disease outbreak, epidemic or pandemic has had, and could have in the future, on our business, financial condition, profitability and cash flows, including without limitation risks relating to shifts in consumer spending away from the jewelry category, trends toward more experiential purchases such as travel, disruptions in the dating cycle caused by the COVID-19 pandemic and the pace at which such impacts on engagements are expected to recover, and the impacts of the expiration of government stimulus on overall consumer spending (including the recent expiration of student loan relief); general economic or market conditions, including impacts of inflation or other pricing environment factors on our commodity costs (including diamonds) or other operating costs; a prolonged slowdown in the growth of the jewelry market or a recession in the overall economy; financial market risks; a decline in consumer discretionary spending or deterioration in consumer financial position; disruptions in our supply chain; our ability to attract and retain labor; our ability to optimize our transformation strategies; changes to regulations relating to customer credit; disruption in the availability of credit for customers and customer inability to meet credit payment obligations, which has occurred and may continue to deteriorate; our ability to achieve the benefits related to the outsourcing of the credit portfolio, including due to technology disruptions and/or disruptions arising from changes to or termination of the relevant outsourcing agreements, as well as a potential increase in credit costs due to the current interest rate environment; deterioration in the performance of individual businesses or of our market value relative to its book value, resulting in impairments of long-lived assets or intangible assets or other adverse financial consequences; the volatility of our stock price; the impact of financial covenants, credit ratings or interest volatility on our ability to borrow; our ability to maintain adequate levels of liquidity for our cash needs, including debt obligations, payment of dividends, planned share repurchases (including future Preferred Share conversions, execution of accelerated share repurchases and the payment of related excise taxes) and capital expenditures as well as the ability of our customers, suppliers and lenders to access sources of liquidity to provide for their own cash needs; potential regulatory changes; future legislative and regulatory requirements in the US and globally relating to climate change, including any new climate related disclosure or compliance requirements, such as those recently issued in the state of California or adopted by the SEC; exchange rate fluctuations; the cost, availability of and demand for diamonds, gold and other precious metals, including any impact on the global market supply of diamonds due to the ongoing Russia-Ukraine conflict or related sanctions; stakeholder reactions to disclosure regarding the source and use of certain minerals; scrutiny or detention of goods produced in certain territories resulting from trade restrictions; seasonality of our business; the merchandising, pricing and inventory policies followed by us and our ability to manage inventory levels; our relationships with suppliers including the ability to continue to utilize extended payment terms and the ability to obtain merchandise that customers wish to purchase; the failure to adequately address the impact of existing tariffs and/or the imposition of additional duties, tariffs, taxes and other charges or other barriers to trade or impacts from trade relations; the level of competition and promotional activity in the jewelry sector; our ability to optimize our multi-year strategy to gain market share, expand and improve existing services, innovate and achieve sustainable, long-term growth; the maintenance and continued innovation of our OmniChannel retailing and ability to increase digital sales, as well as management of digital marketing costs; changes in consumer attitudes regarding jewelry and failure to anticipate and keep pace with changing fashion trends; changes in the supply and consumer acceptance of and demand for gem quality lab created diamonds and adequate identification of the use of substitute products in our jewelry; ability to execute successful marketing programs and manage social media; the ability to optimize our real estate footprint, including operating in attractive trade areas and accounting for changes in consumer traffic in mall locations; the performance of and ability to recruit, train, motivate and retain qualified team members - particularly in regions experiencing low unemployment rates; management of social, ethical and environmental risks; ability to deliver on our environmental, social and governance goals; the reputation of Signet and its banners; inadequacy in and disruptions to internal controls and systems, including related to the migration to new information technology systems which impact financial reporting; security breaches and other disruptions to our or our third-party providers’ information technology infrastructure and databases; an adverse development in legal or regulatory proceedings or tax matters, including any new claims or litigation brought by employees, suppliers, consumers or shareholders, regulatory initiatives or investigations, and ongoing compliance with regulations and any consent orders or other legal or regulatory decisions; failure to comply with labor regulations; collective bargaining activity; changes in corporate taxation rates, laws, rules or practices in the US and other jurisdictions in which our subsidiaries are incorporated, including developments related to the tax treatment of companies engaged in Internet commerce or deductions associated with payments to foreign related parties that are subject to a low effective tax rate; risks related to international laws and Signet being a Bermuda corporation; risks relating to the outcome of pending litigation; our ability to protect our intellectual property or assets including cash which could be affected by failure of a financial institution or conditions affecting the banking system and financial markets as a whole; changes in assumptions used in making accounting estimates relating to items such as extended service plans; or the impact of weather-related incidents, natural disasters, organized crime or theft, increased security costs, strikes, protests, riots or terrorism, acts of war (including the ongoing Russia-Ukraine and Israel-Hamas conflicts), or another public health crisis or disease outbreak, epidemic or pandemic on our business . A9

XML

Document and Entity Information	Jun. 13, 2024
Cover [Abstract]
Document Type	8-K
Document Period End Date	Jun. 13, 2024
Entity Registrant Name	SIGNET JEWELERS LIMITED
Entity File Number	1-32349
Entity Incorporation, State or Country Code	D0
Entity Address, Address Line One	Clarendon House
Entity Address, Address Line Two	2 Church Street
Entity Address, City or Town	Hamilton
Entity Address, Postal Zip Code	HM11
Entity Address, Country	BM
City Area Code	441
Local Phone Number	296 5872
Written Communications	false
Soliciting Material	false
Pre-commencement Tender Offer	false
Pre-commencement Issuer Tender Offer	false
Title of 12(b) Security	Common Shares of $0.18 each
Trading Symbol	SIG
Security Exchange Name	NYSE
Entity Emerging Growth Company	false
Entity Central Index Key	0000832988
Amendment Flag	false