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Revenue Recognition (Tables)
9 Months Ended
Oct. 29, 2022
Revenue from Contract with Customer [Abstract]  
Disaggregation of Revenue
The following table provides the Company’s total sales, disaggregated by banner, for the 13 and 39 weeks ended October 29, 2022 and October 30, 2021:
13 weeks ended October 29, 202213 weeks ended October 30, 2021
(in millions)North AmericaInternationalOtherConsolidatedNorth AmericaInternationalOtherConsolidated
Sales by banner:
Kay
$535.6 $ $ $535.6 $573.4 $— $— $573.4 
Zales
263.2   263.2 291.9 — — 291.9 
Jared
267.7   267.7 277.1 — — 277.1 
Digital banners(1)
156.6   156.6 90.4 90.4 
Diamonds Direct106.4   106.4 — — — — 
Banter by Piercing Pagoda
82.9   82.9 111.4 — — 111.4 
Peoples
40.0   40.0 45.9 — — 45.9 
International segment banners
 95.3  95.3 — 120.9 — 120.9 
Other (2)
12.4  22.6 35.0 4.1 — 22.7 26.8 
Total sales
$1,464.8 $95.3 $22.6 $1,582.7 $1,394.2 $120.9 $22.7 $1,537.8 
39 weeks ended October 29, 2022
39 weeks ended October 30, 2021
(in millions)North AmericaInternationalOtherConsolidatedNorth AmericaInternationalOtherConsolidated
Sales by banner:
Kay
$1,820.4 $ $ $1,820.4 $1,923.8 $— $— $1,923.8 
Zales
929.0   929.0 1,030.0 — — 1,030.0 
Jared
885.3   885.3 873.1 — — 873.1 
Digital banners(1)
338.5 338.5 300.7 300.7 
Diamonds Direct325.7   325.7 — — — — 
Banter by Piercing Pagoda
302.1   302.1 399.0 — — 399.0 
Peoples
133.2   133.2 121.9 — — 121.9 
International segment banners
 316.9  316.9 — 309.0 — 309.0 
Other (2)
52.0  72.8 124.8 9.4 — 47.8 57.2 
Total sales
$4,786.2 $316.9 $72.8 $5,175.9 $4,657.9 $309.0 $47.8 $5,014.7 
(1) Includes sales from the Company’s digitally native banners, James Allen and Blue Nile.
(2) Other primarily includes sales from Signet’s diamond sourcing initiative, loose diamonds and Rocksbox.
The following table provides the Company’s total sales, disaggregated by major product, for the 13 and 39 weeks ended October 29, 2022 and October 30, 2021:
13 weeks ended October 29, 202213 weeks ended October 30, 2021
(in millions)North AmericaInternationalOtherConsolidatedNorth AmericaInternationalOtherConsolidated
Sales by product:
Bridal
$729.2 $39.9 $ $769.1 $640.9 $57.3 $— $698.2 
Fashion
496.4 16.4  512.8 524.6 23.3 — 547.9 
Watches
45.0 33.0  78.0 48.7 44.0 — 92.7 
Services (1)
155.3 6.0  161.3 143.8 (3.7)— 140.1 
Other (2)
38.9  22.6 61.5 36.2 — 22.7 58.9 
Total sales
$1,464.8 $95.3 $22.6 $1,582.7 $1,394.2 $120.9 $22.7 $1,537.8 
39 weeks ended October 29, 2022
39 weeks ended October 30, 2021
(in millions)North AmericaInternationalOtherConsolidatedNorth AmericaInternationalOtherConsolidated
Sales by product:
Bridal
$2,247.1 $139.2 $ $2,386.3 $2,064.5 $146.8 $— $2,211.3 
Fashion
1,764.2 52.0  1,816.2 1,866.7 53.7 — 1,920.4 
Watches
150.0 106.1  256.1 154.2 102.2 — 256.4 
Services (1)
484.8 19.6  504.4 440.8 6.3 — 447.1 
Other (2)
140.1  72.8 212.9 131.7 — 47.8 179.5 
Total sales
$4,786.2 $316.9 $72.8 $5,175.9 $4,657.9 $309.0 $47.8 $5,014.7 
(1)     Services primarily includes sales from service plans, repairs and subscriptions.
(2)     Other primarily includes sales from Signet’s diamond sourcing initiative and other miscellaneous non-jewelry sales.
The following table provides the Company’s total sales, disaggregated by channel, for the 13 and 39 weeks ended October 29, 2022 and October 30, 2021:
13 weeks ended October 29, 202213 weeks ended October 30, 2021
(in millions)North AmericaInternationalOtherConsolidatedNorth AmericaInternationalOtherConsolidated
Sales by channel:
Store
$1,140.6 $79.8 $ $1,220.4 $1,142.6 $99.4 $— $1,242.0 
E-commerce
315.6 15.5  331.1 251.6 21.5 — 273.1 
Other (1)
8.6  22.6 31.2 — — 22.7 22.7 
Total sales
$1,464.8 $95.3 $22.6 $1,582.7 $1,394.2 $120.9 $22.7 $1,537.8 
39 weeks ended October 29, 2022
39 weeks ended October 30, 2021
(in millions)North AmericaInternationalOtherConsolidatedNorth AmericaInternationalOtherConsolidated
Sales by channel:
Store
$3,851.7 $261.6 $ $4,113.3 $3,775.5 $235.8 $— $4,011.3 
E-commerce
894.1 55.3  949.4 882.4 73.2 — 955.6 
Other (1)
40.4  72.8 113.2 — — 47.8 47.8 
Total sales
$4,786.2 $316.9 $72.8 $5,175.9 $4,657.9 $309.0 $47.8 $5,014.7 
(1) Other primarily includes sales from Signet’s diamond sourcing initiative and loose diamonds.
Schedule of Deferred Selling Costs
Unamortized deferred selling costs as of October 29, 2022, January 29, 2022 and October 30, 2021 were as follows:
(in millions)October 29, 2022January 29, 2022October 30, 2021
Other current assets$27.7 $28.4 $25.2 
Other assets85.5 87.8 87.2 
Total deferred selling costs$113.2 $116.2 $112.4 
Amortization of deferred ESP selling costs is included within selling, general and administrative expenses in the condensed consolidated statements of operations. Amortization of deferred ESP selling costs was $9.9 million and $31.0 million during the 13 and 39 weeks ended October 29, 2022, respectively, and $12.4 million and $29.4 million during the 13 and 39 weeks ended October 30, 2021.
Deferred Revenue
Deferred revenue as of October 29, 2022, January 29, 2022 and October 30, 2021 was as follows:
(in millions)October 29, 2022January 29, 2022October 30, 2021
ESP deferred revenue$1,124.9 $1,116.5 $1,066.3 
Other deferred revenue (1)
88.5 82.4 53.9 
Total deferred revenue
$1,213.4 $1,198.9 $1,120.2 
Disclosed as:
Current liabilities$335.3 $341.3 $307.0 
Non-current liabilities878.1 857.6 813.2 
Total deferred revenue$1,213.4 $1,198.9 $1,120.2 
(1) Other deferred revenue primarily includes revenue collected from customers for custom orders and eCommerce orders, for which control has not yet transferred to the customer.
13 weeks ended39 weeks ended
(in millions)October 29, 2022October 30, 2021October 29, 2022October 30, 2021
ESP deferred revenue, beginning of period$1,131.5 $1,063.8 $1,116.5 $1,028.9 
Plans sold (1)
101.1 103.2 345.2 345.9 
Revenue recognized (2)
(107.7)(100.7)(336.8)(308.5)
ESP deferred revenue, end of period$1,124.9 $1,066.3 $1,124.9 $1,066.3 
(1)    Includes impact of foreign exchange translation.
(2)    The Company recognized sales of $60.7 million and $208.5 million during the 13 and 39 weeks ended October 29, 2022, respectively, and $56.4 million and $192.8 million during the 13 and 39 weeks ended October 30, 2021, respectively, related to deferred revenue that existed at the beginning of the period in respect to ESP.