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Revenue Recognition (Tables)
6 Months Ended
Jul. 30, 2022
Revenue from Contract with Customer [Abstract]  
Disaggregation of Revenue
The following table provides the Company’s total sales, disaggregated by banner, for the 13 and 26 weeks ended July 30, 2022 and July 31, 2021:
13 weeks ended July 30, 202213 weeks ended July 31, 2021
(in millions)North AmericaInternationalOtherConsolidatedNorth AmericaInternationalOtherConsolidated
Sales by banner:
Kay
$617.5 $ $ $617.5 $673.7 $— $— $673.7 
Zales
318.1   318.1 367.3 — — 367.3 
Jared
303.5   303.5 311.9 — — 311.9 
Diamonds Direct113.0   113.0 — — 
Banter by Piercing Pagoda
100.2   100.2 138.7 — — 138.7 
James Allen
88.6   88.6 108.8 — — 108.8 
Peoples
47.8   47.8 41.4 — — 41.4 
International segment banners
 111.6  111.6 — 130.7 — 130.7 
Other (1)
27.7  26.9 54.6 3.9 — 11.7 15.6 
Total sales
$1,616.4 $111.6 $26.9 $1,754.9 $1,645.7 $130.7 $11.7 $1,788.1 
26 weeks ended July 30, 2022
26 weeks ended July 31, 2021
(in millions)North AmericaInternationalOtherConsolidatedNorth AmericaInternationalOtherConsolidated
Sales by banner:
Kay
$1,284.8 $ $ $1,284.8 $1,350.4 $— $— $1,350.4 
Zales
665.8   665.8 738.1 — — 738.1 
Jared
617.6   617.6 596.0 — — 596.0 
Diamonds Direct219.3 219.3 — — 
Banter by Piercing Pagoda
219.2   219.2 287.6 — — 287.6 
James Allen
181.9   181.9 210.3 — — 210.3 
Peoples
93.2   93.2 76.0 — — 76.0 
International segment banners
 221.6  221.6 — 188.1 — 188.1 
Other (1)
39.6  50.2 89.8 5.3 — 25.1 30.4 
Total sales
$3,321.4 $221.6 $50.2 $3,593.2 $3,263.7 $188.1 $25.1 $3,476.9 
(1) Other primarily includes sales from Signet’s diamond sourcing initiative, loose diamonds and Rocksbox.
The following table provides the Company’s total sales, disaggregated by major product, for the 13 and 26 weeks ended July 30, 2022 and July 31, 2021:
13 weeks ended July 30, 202213 weeks ended July 31, 2021
(in millions)North AmericaInternationalOtherConsolidatedNorth AmericaInternationalOtherConsolidated
Sales by product:
Bridal
$730.6 $49.2 $ $779.8 $696.9 $60.7 $— $757.6 
Fashion
609.6 17.9  627.5 680.7 20.7 — 701.4 
Watches
53.5 37.9  91.4 58.6 41.0 — 99.6 
Services (1)
163.5 6.6  170.1 151.1 8.3 — 159.4 
Other (2)
59.2  26.9 86.1 58.4 — 11.7 70.1 
Total sales
$1,616.4 $111.6 $26.9 $1,754.9 $1,645.7 $130.7 $11.7 $1,788.1 
26 weeks ended July 30, 2022
26 weeks ended July 31, 2021
(in millions)North AmericaInternationalOtherConsolidatedNorth AmericaInternationalOtherConsolidated
Sales by product:
Bridal
$1,517.9 $99.3 $ $1,617.2 $1,423.6 $89.5 $— $1,513.1 
Fashion
1,267.8 35.6  1,303.4 1,342.1 30.4 — 1,372.5 
Watches
105.0 73.1  178.1 105.5 58.2 — 163.7 
Services (1)
329.5 13.6  343.1 297.0 10.0 — 307.0 
Other (2)
101.2  50.2 151.4 95.5 — 25.1 120.6 
Total sales
$3,321.4 $221.6 $50.2 $3,593.2 $3,263.7 $188.1 $25.1 $3,476.9 
(1)     Services primarily includes sales from service plans, repairs and subscriptions.
(2)     Other primarily includes sales from Signet’s diamond sourcing initiative and other miscellaneous non-jewelry sales.
The following table provides the Company’s total sales, disaggregated by channel, for the 13 and 26 weeks ended July 30, 2022 and July 31, 2021:
13 weeks ended July 30, 202213 weeks ended July 31, 2021
(in millions)North AmericaInternationalOtherConsolidatedNorth AmericaInternationalOtherConsolidated
Sales by channel:
Store
$1,314.6 $91.9 $ $1,406.5 $1,333.3 $106.9 $— $1,440.2 
E-commerce
278.1 19.7  297.8 312.4 23.8 — 336.2 
Other (1)
23.7  26.9 50.6 — — 11.7 11.7 
Total sales
$1,616.4 $111.6 $26.9 $1,754.9 $1,645.7 $130.7 $11.7 $1,788.1 
26 weeks ended July 30, 2022
26 weeks ended July 31, 2021
(in millions)North AmericaInternationalOtherConsolidatedNorth AmericaInternationalOtherConsolidated
Sales by channel:
Store
$2,711.1 $181.8 $ $2,892.9 $2,632.9 $136.4 $— $2,769.3 
E-commerce
578.5 39.8  618.3 630.8 51.7 — 682.5 
Other (1)
31.8  50.2 82.0 — — 25.1 25.1 
Total sales
$3,321.4 $221.6 $50.2 $3,593.2 $3,263.7 $188.1 $25.1 $3,476.9 
(1) Other primarily includes sales from Signet’s diamond sourcing initiative and loose diamonds.
Schedule of Deferred Selling Costs
Unamortized deferred selling costs as of July 30, 2022, January 29, 2022 and July 31, 2021 were as follows:
(in millions)July 30, 2022January 29, 2022July 31, 2021
Other current assets$27.4 $28.4 $25.4 
Other assets86.8 87.8 87.1 
Total deferred selling costs$114.2 $116.2 $112.5 
Amortization of deferred ESP selling costs is included within selling, general and administrative expenses in the condensed consolidated statements of operations. Amortization of deferred ESP selling costs was $10.3 million and $21.1 million during the 13 and 26 weeks ended July 30, 2022, respectively, and $7.1 million and $17.0 million during the 13 and 26 weeks ended July 31, 2021.
Deferred Revenue
Deferred revenue as of July 30, 2022, January 29, 2022 and July 31, 2021 was as follows:
(in millions)July 30, 2022January 29, 2022July 31, 2021
ESP deferred revenue$1,131.5 $1,116.5 $1,063.8 
Other deferred revenue (1)
69.3 82.4 43.5 
Total deferred revenue
$1,200.8 $1,198.9 $1,107.3 
Disclosed as:
Current liabilities$326.9 $341.3 $297.9 
Non-current liabilities873.9 857.6 809.4 
Total deferred revenue$1,200.8 $1,198.9 $1,107.3 
(1) Other deferred revenue primarily includes revenue collected from customers for custom orders and eCommerce orders, for which control has not yet transferred to the customer.
13 weeks ended26 weeks ended
(in millions)July 30, 2022July 31, 2021July 30, 2022July 31, 2021
ESP deferred revenue, beginning of period$1,125.9 $1,049.4 $1,116.5 $1,028.9 
Plans sold (1)
120.3 118.6 244.1 242.7 
Revenue recognized (2)
(114.7)(104.2)(229.1)(207.8)
ESP deferred revenue, end of period$1,131.5 $1,063.8 $1,131.5 $1,063.8 
(1)    Includes impact of foreign exchange translation.
(2)    The Company recognized sales of $68.6 million and $147.8 million during the 13 and 26 weeks ended July 30, 2022, respectively, and $63.9 million and $136.5 million during the 13 and 26 weeks ended July 31, 2021, respectively, related to deferred revenue that existed at the beginning of the period in respect to ESP.