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Revenue recognition
 12 Months Ended
Jan. 29, 2022
Revenue from Contract with Customer [Abstract]  
Revenue recognition Revenue recognition
The following tables provide the Company’s total sales, disaggregated by banner, for Fiscal 2022, Fiscal 2021 and Fiscal 2020:
Fiscal 2022
(in millions)North AmericaInternationalOtherConsolidated
Sales by banner:
Kay
$2,985.8 $— $— $2,985.8 
Zales
1,624.8 — — 1,624.8 
Jared
1,326.3 — — 1,326.3 
Banter by Piercing Pagoda
553.4 — — 553.4 
Diamonds Direct (2)
132.5 — — 132.5 
James Allen
422.8 — — 422.8 
Peoples
206.2 — — 206.2 
International segment banners
— 492.4 — 492.4 
Other (1)
13.0 — 68.8 81.8 
Total sales
$7,264.8 $492.4 $68.8 $7,826.0 
Fiscal 2021
(in millions)North AmericaInternationalOtherConsolidated
Sales by banner:
Kay
$2,008.6 $— $— $2,008.6 
Zales
1,121.6 — — 1,121.6 
Jared
920.9 — — 920.9 
Banter by Piercing Pagoda
337.5 — — 337.5 
James Allen
301.4 — — 301.4 
Peoples
150.9 — — 150.9 
International segment banners
— 355.9 — 355.9 
Other (1)
— — 30.1 30.1 
Total sales
$4,840.9 $355.9 $30.1 $5,226.9 
Fiscal 2020
(in millions)North AmericaInternationalOtherConsolidated
Sales by banner:
Kay
$2,414.0 $— $— $2,414.0 
Zales
1,276.8 — — 1,276.8 
Jared
1,088.1 — — 1,088.1 
Banter by Piercing Pagoda
331.7 — — 331.7 
James Allen
250.6 — — 250.6 
Peoples
204.6 — — 204.6 
International segment banners
— 518.0 — 518.0 
Other (1)
— — 53.3 53.3 
Total sales
$5,565.8 $518.0 $53.3 $6,137.1 
(1)     Includes sales from Signet’s diamond sourcing initiative and Rocksbox.
(2)    Includes Diamonds Direct sales since the date of acquisition on November 17, 2021. See Note 4 for further details..
The following tables provide the Company’s total sales, disaggregated by major product, for Fiscal 2022, Fiscal 2021 and Fiscal 2020:
Fiscal 2022
(in millions)North AmericaInternationalOtherConsolidated
Sales by product:
Bridal
$3,087.6 $222.8 $— $3,310.4 
Fashion
3,130.1 92.7 — 3,222.8 
Watches
241.8 157.8 — 399.6 
Other (1)
805.3 19.1 68.8 893.2 
Total sales
$7,264.8 $492.4 $68.8 $7,826.0 
Fiscal 2021
(in millions)North AmericaInternationalOtherConsolidated
Sales by product:
Bridal
$2,140.5 $166.4 $— $2,306.9 
Fashion
1,987.9 69.2 — 2,057.1 
Watches
145.6 108.5 — 254.1 
Other (1)
566.9 11.8 30.1 608.8 
Total sales
$4,840.9 $355.9 $30.1 $5,226.9 
Fiscal 2020
(in millions)North AmericaInternationalOtherConsolidated
Sales by product:
Bridal
$2,403.4 $214.3 $— $2,617.7 
Fashion
2,131.0 110.5 — 2,241.5 
Watches
214.9 169.1 — 384.0 
Other (1)
816.5 24.1 53.3 893.9 
Total sales
$5,565.8 $518.0 $53.3 $6,137.1 
(1)     Other revenue primarily includes gift and other miscellaneous jewelry sales, extended service plans, repairs, subscriptions, and other miscellaneous non-jewelry sales.
The following tables provide the Company’s total sales, disaggregated by channel, for Fiscal 2022, Fiscal 2021 and Fiscal 2020:
Fiscal 2022
(in millions)North AmericaInternationalOtherConsolidated
Sales by channel:
Store
$5,867.9 $377.7 $— $6,245.6 
eCommerce
1,396.9 114.7 — 1,511.6 
Other (1)
— — 68.8 68.8 
Total sales
$7,264.8 $492.4 $68.8 $7,826.0 
Fiscal 2021
(in millions)North AmericaInternationalOtherConsolidated
Sales by channel:
Store
$3,772.9 $238.9 $— $4,011.8 
eCommerce
1,068.0 117.0 — 1,185.0 
Other (1)
— — 30.1 30.1 
Total sales
$4,840.9 $355.9 $30.1 $5,226.9 
Fiscal 2020
(in millions)North AmericaInternationalOtherConsolidated
Sales by channel:
Store
$4,880.2 $453.2 $— $5,333.4 
eCommerce
685.6 64.8 — 750.4 
Other (1)
— — 53.3 53.3 
Total sales
$5,565.8 $518.0 $53.3 $6,137.1 
(1) Includes sales from Signet’s diamond sourcing initiative and Rocksbox.
The Company recognizes revenues when control of the promised goods and services are transferred to customers, in an amount that reflects the consideration expected to be received in exchange for those goods. Transfer of control generally occurs at the time merchandise is taken from a store, or upon receipt of the merchandise by a customer for an eCommerce shipment. The Company excludes all taxes assessed by government authorities and collected from a customer from its reported sales. The Company’s revenue streams and their respective accounting treatments are further discussed below.
Merchandise sales and repairs
Store sales are recognized when the customer receives and pays for the merchandise at the store with cash, private label credit card programs, a third-party credit card or a lease purchase option. For online sales shipped to customers, sales are recognized at the estimated time the customer has received the merchandise. Amounts related to shipping and handling that are billed to customers are reflected in sales and the related costs are reflected in cost of sales. Revenues on the sale of merchandise are reported net of anticipated returns and sales tax collected. Returns are estimated based on previous return rates experienced. Any deposits received from a customer for merchandise are deferred and recognized as revenue when the customer receives the merchandise. Revenues derived from providing replacement merchandise on behalf of insurance organizations are recognized upon receipt of the merchandise by the customer. Revenues on repair of merchandise are recognized when the service is complete and the customer collects the merchandise at the store.
Extended service plans (“ESP”)
The Company recognizes revenue related to ESP sales in proportion to when the expected costs will be incurred. The deferral periods for ESP sales are determined from patterns of claims costs, including estimates of future claims costs expected to be incurred. Management reviews the trends in historical claims to assess whether changes are required to the revenue and cost recognition rates utilized. The Company periodically refreshes its analysis of the claims patterns on at least an annual basis, or more often if circumstances dictate such a review is required (such as occurred as a result of the disruption from COVID-19). A significant change in either the overall claims pattern or the life over which the Company is expected to fulfil its obligation under the warranty, could result in material change to revenues. These changes have not had a material impact on revenue during Fiscal 2022, Fiscal 2021 or Fiscal 2020.

The North America segment sells ESP, subject to certain conditions, to perform repair work over the life of the product. Customers generally pay for ESP at the store or online at the time of merchandise sale. Revenue from the sale of the lifetime ESP is recognized consistent with the estimated patterns of claim costs expected to be incurred by the Company in connection with performing under the ESP obligations. Lifetime ESP revenue is deferred and recognized over a maximum of 14 years after the sale of the warranty contract. Although claims experience varies between the Company’s national banners, thereby resulting in different recognition rates, approximately 55% to 60% of revenue is recognized within the first two years on a weighted average basis.
Signet also sells warranty agreements in the capacity of an agent on behalf of a third-party. The commission that Signet receives from the third-party is recognized at the time of sale less an estimate of cancellations based on historical experience.
Deferred selling costs
All direct costs associated with the sale of the ESP plans are deferred and amortized in proportion to the revenue recognized and disclosed as either other current assets or other assets in the consolidated balance sheets. These direct costs primarily include sales commissions and credit card fees. Amortization of deferred ESP selling costs is included within selling, general and administrative expenses in the consolidated statements of operations. Amortization of deferred ESP selling costs was $41.7 million, $26.3 million and $29.5 million in Fiscal 2022, and Fiscal 2021 and Fiscal 2020, respectively.
Unamortized deferred selling costs as of Fiscal 2022 and Fiscal 2021 were as follows:
(in millions)January 29, 2022January 30, 2021
Deferred selling costs
Other current assets$28.4 $26.2 
Other assets87.8 85.1 
Total deferred selling costs$116.2 $111.3 
Consignment inventory sales
Sales of consignment inventory are accounted for on a gross sales basis as the Company maintains control of the merchandise through the point of sale as well as provides independent advice, guidance and after-sales service to customers. Supplier products are selected at the discretion of the Company, and the Company is responsible for determining the selling price and for physical security of the products. The products sold from consignment inventory are similar in nature to other products that are sold to customers and are sold on the same terms.
Deferred revenue
Deferred revenue consists primarily of ESP and other deferred revenue as follows:
(in millions)January 29, 2022January 30, 2021
ESP deferred revenue$1,116.5 $1,028.9 
Other deferred revenue (1)
82.4 43.1 
Total deferred revenue
$1,198.9 $1,072.0 
Disclosed as:
Current liabilities
$341.3 $288.7 
Non-current liabilities
857.6 783.3 
Total deferred revenue$1,198.9 $1,072.0 
(1) Other deferred revenue includes primarily revenue collected from customers for custom orders and eCommerce orders, for which control has not yet transferred to the customer.
(in millions)Fiscal 2022Fiscal 2021
ESP deferred revenue, beginning of period$1,028.9 $960.0 
Plans sold (1)
528.9 337.4 
Revenue recognized (2)
(441.3)(268.5)
ESP deferred revenue, end of period
$1,116.5 $1,028.9 
(1)    Includes impact of foreign currency translation.
(2)    During Fiscal 2022 and Fiscal 2021, the Company recognized sales of approximately $244.1 million and $163.5 million, respectively, related to deferred revenue that existed at the beginning of the year in respect to ESP. Additionally, no ESP revenue was recognized beginning on March 23, 2020 due to the temporary closure of the Company’s stores and service centers as a result of COVID-19. As the Company began reopening stores and service centers during the second quarter of Fiscal 2021, the Company resumed recognizing service revenue as it fulfilled its performance obligations under the ESP.