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Revenue recognition (Tables)
 12 Months Ended
Jan. 30, 2021
Revenue from Contract with Customer [Abstract]  
Disaggregation of Revenue
The following tables provide the Company’s total sales, disaggregated by banner, for Fiscal 2021, Fiscal 2020 and Fiscal 2019:
Fiscal 2021
(in millions)North AmericaInternationalOtherConsolidated
Sales by banner:
Kay
$2,008.6 $— $— $2,008.6 
Zales
1,121.6 — — 1,121.6 
Jared
920.9 — — 920.9 
Piercing Pagoda
337.5 — — 337.5 
James Allen
301.4 — — 301.4 
Peoples
150.9 — — 150.9 
International segment banners
— 355.9 — 355.9 
Other(1)
— — 30.1 30.1 
Total sales
$4,840.9 $355.9 $30.1 $5,226.9 
Fiscal 2020
(in millions)North AmericaInternationalOtherConsolidated
Sales by banner:
Kay
$2,414.0 $— $— $2,414.0 
Zales
1,276.8 — — 1,276.8 
Jared
1,088.1 — — 1,088.1 
Piercing Pagoda
331.7 — — 331.7 
James Allen
250.6 — — 250.6 
Peoples
204.6 — — 204.6 
International segment banners
— 518.0 — 518.0 
Other(1)
— — 53.3 53.3 
Total sales
$5,565.8 $518.0 $53.3 $6,137.1 
Fiscal 2019
(in millions)North AmericaInternationalOtherConsolidated
Sales by banner:
Kay
$2,475.2 $— $— $2,475.2 
Zales
1,280.5 — — 1,280.5 
Jared
1,141.4 — — 1,141.4 
Piercing Pagoda
302.5 — — 302.5 
James Allen
223.7 — — 223.7 
Peoples
218.4 — — 218.4 
International segment banners
— 576.5 — 576.5 
Other(1)
— — 28.9 28.9 
Total sales
$5,641.7 $576.5 $28.9 $6,247.1 
(1)     Includes sales from Signet’s diamond sourcing initiative.
The following tables provide the Company’s total sales, disaggregated by major product, for Fiscal 2021, Fiscal 2020 and Fiscal 2019:
Fiscal 2021
(in millions)North AmericaInternationalOtherConsolidated
Sales by product:
Bridal
$2,140.5 $166.4 $— $2,306.9 
Fashion
1,987.9 69.2 — 2,057.1 
Watches
145.6 108.5 — 254.1 
Other (1)
566.9 11.8 30.1 608.8 
Total sales
$4,840.9 $355.9 $30.1 $5,226.9 
Fiscal 2020
(in millions)North AmericaInternationalOtherConsolidated
Sales by product:
Bridal
$2,403.4 $214.3 $— $2,617.7 
Fashion
2,131.0 110.5 — 2,241.5 
Watches
214.9 169.1 — 384.0 
Other (1)
816.5 24.1 53.3 893.9 
Total sales
$5,565.8 $518.0 $53.3 $6,137.1 
Fiscal 2019
(in millions)North AmericaInternationalOtherConsolidated
Sales by product:
Bridal
$2,478.6 $234.0 $— $2,712.6 
Fashion
2,128.1 126.3 — 2,254.4 
Watches
238.2 190.9 — 429.1 
Other (1)
796.8 25.3 28.9 851.0 
Total sales
$5,641.7 $576.5 $28.9 $6,247.1 
(1)     Other revenue primarily includes gift and other miscellaneous jewelry sales, extended service plans, repairs and other miscellaneous non-jewelry sales.
The following tables provide the Company’s total sales, disaggregated by channel, for Fiscal 2021, Fiscal 2020 and Fiscal 2019:
Fiscal 2021
(in millions)North AmericaInternationalOtherConsolidated
Sales by channel:
Store
$3,772.9 $238.9 $— $4,011.8 
eCommerce
1,068.0 117.0 — 1,185.0 
Other (1)
— — 30.1 30.1 
Total sales
$4,840.9 $355.9 $30.1 $5,226.9 
Fiscal 2020
(in millions)North AmericaInternationalOtherConsolidated
Sales by channel:
Store
$4,880.2 $453.2 $— $5,333.4 
eCommerce
685.6 64.8 — 750.4 
Other (1)
— — 53.3 53.3 
Total sales
$5,565.8 $518.0 $53.3 $6,137.1 
Fiscal 2019
(in millions)North AmericaInternationalOtherConsolidated
Sales by channel:
Store
$5,022.4 $513.4 $— $5,535.8 
eCommerce
619.3 63.1 — 682.4 
Other (1)
— — 28.9 28.9 
Total sales
$5,641.7 $576.5 $28.9 $6,247.1 
(1) Includes sales from Signet’s diamond sourcing initiative.
Unamortized Deferred Selling Costs
Unamortized deferred selling costs as of Fiscal 2021 and Fiscal 2020 were as follows:
(in millions)January 30, 2021February 1, 2020
Deferred ESP selling costs
Other current assets$26.2 $23.6 
Other assets85.1 80.0 
Total deferred ESP selling costs$111.3 $103.6 
Summary of Deferred Revenue
Deferred revenue is comprised primarily of ESP and voucher promotions as follows:
(in millions)January 30, 2021February 1, 2020
ESP deferred revenue$1,028.9 $960.0 
Voucher promotions and other43.1 37.7 
Total deferred revenue
$1,072.0 $997.7 
Disclosed as:
Current liabilities
$288.7 $266.2 
Non-current liabilities
783.3 731.5 
Total deferred revenue$1,072.0 $997.7 
(in millions)Fiscal 2021Fiscal 2020
ESP deferred revenue, beginning of period$960.0 $927.6 
Plans sold (1)
337.4 405.1 
Revenue recognized (2)
(268.5)(372.7)
ESP deferred revenue, end of period
$1,028.9 $960.0 
(1)    Includes impact of foreign exchange translation.
(2)    During Fiscal 2021 and Fiscal 2020, the Company recognized sales of approximately $163.5 million and $193.6 million, respectively, related to deferred revenue that existed at the beginning of the year in respect to ESP and voucher promotions. Additionally, no ESP revenue was recognized beginning on March 23, 2020 due to the temporary closure of the Company’s stores and service centers as a result of COVID-19. As the Company began reopening stores and service centers during the second quarter of Fiscal 2021, the Company resumed recognizing service revenue as it fulfilled its performance obligations under the ESP.