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Revenue recognition (Tables)
3 Months Ended
May 04, 2019
Revenue from Contract with Customer [Abstract]  
Disaggregation of Revenue
The following tables provide the Company’s revenue, disaggregated by banner, major product and channel, for the 13 weeks ended May 4, 2019 and May 5, 2018:
 
13 weeks ended May 4, 2019
 
13 weeks ended May 5, 2018
(in millions)
North America
 
International
 
Other
 
Consolidated
 
North America
 
International
 
Other
 
Consolidated
Sales by banner:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Kay
$
574.8

 
$

 
$

 
$
574.8

 
$
583.2

 
$

 
$

 
$
583.2

Zales
285.0

 

 

 
285.0

 
298.1

 

 

 
298.1

Jared
255.0

 

 

 
255.0

 
267.5

 

 

 
267.5

Piercing Pagoda
82.6

 

 

 
82.6

 
74.4

 

 

 
74.4

James Allen
52.0

 

 

 
52.0

 
53.3

 

 

 
53.3

Peoples
41.7

 

 

 
41.7

 
46.7

 

 

 
46.7

Regional banners
9.2

 

 

 
9.2

 
24.6

 

 

 
24.6

International segment

 
111.5

 

 
111.5

 

 
128.7

 

 
128.7

Other(1)

 

 
19.9

 
19.9

 

 

 
4.1

 
4.1

Total sales
$
1,300.3

 
$
111.5

 
$
19.9

 
$
1,431.7

 
$
1,347.8

 
$
128.7

 
$
4.1

 
$
1,480.6

(1)  
Includes sales from Signet’s diamond sourcing initiative.
 
13 weeks ended May 4, 2019
 
13 weeks ended May 5, 2018
(in millions)
North America
 
International
 
Other
 
Consolidated
 
North America
 
International
 
Other
 
Consolidated
Sales by product:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Bridal
$
594.7

 
$
48.6

 
$

 
$
643.3

 
$
617.9

 
$
55.6

 
$

 
$
673.5

Fashion
467.4

 
22.4

 

 
489.8

 
461.1

 
25.9

 

 
487.0

Watches
48.2

 
34.0

 

 
82.2

 
52.2

 
39.1

 

 
91.3

Other(1)
190.0

 
6.5

 
19.9

 
216.4

 
216.6

 
8.1

 
4.1

 
228.8

Total sales
$
1,300.3

 
$
111.5

 
$
19.9

 
$
1,431.7

 
$
1,347.8

 
$
128.7

 
$
4.1

 
$
1,480.6

(1)  
Other revenue primarily includes gift, beads and other miscellaneous jewelery sales, repairs, warranty and other miscellaneous non-jewelry sales.
 
13 weeks ended May 4, 2019
 
13 weeks ended May 5, 2018
(in millions)
North America
 
International
 
Other
 
Consolidated
 
North America
 
International
 
Other
 
Consolidated
Sales by channel:
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Store
$
1,157.3

 
$
100.2

 
$

 
$
1,257.5

 
$
1,213.7

 
$
116.3

 
$

 
$
1,330.0

E-commerce
143.0

 
11.3

 

 
154.3

 
134.1

 
12.4

 

 
146.5

Other

 

 
19.9

 
19.9

 

 

 
4.1

 
4.1

Total sales
$
1,300.3

 
$
111.5

 
$
19.9

 
$
1,431.7

 
$
1,347.8

 
$
128.7

 
$
4.1

 
$
1,480.6

Other Assets
Unamortized deferred selling costs as of May 4, 2019, February 2, 2019 and May 5, 2018 were as follows:
(in millions)
May 4, 2019
 
February 2, 2019
 
May 5, 2018
Deferred ESP selling costs
 
 
 
 
 
Other current assets
$
23.8

 
$
23.8

 
$
30.6

Other assets
76.4

 
75.4

 
89.2

Total deferred ESP selling costs
$
100.2

 
$
99.2

 
$
119.8

Deferred Revenue
Deferred revenue is comprised primarily of ESP and sale voucher promotions and other as follows:
(in millions)
May 4, 2019
 
February 2, 2019
 
May 5, 2018
ESP deferred revenue
$
931.3

 
$
927.6

 
$
913.5

Voucher promotions and other
45.3

 
38.9

 
38.9

Total deferred revenue
$
976.6

 
$
966.5

 
$
952.4

 
 
 
 
 
 
Disclosed as:
 
 
 
 
 
Current liabilities
$
277.0

 
$
270.0

 
$
284.9

Non-current liabilities
699.6

 
696.5

 
667.5

Total deferred revenue
$
976.6

 
$
966.5

 
$
952.4

 
 
13 weeks ended
(in millions)
 
May 4, 2019
 
May 5, 2018
ESP deferred revenue, beginning of period
 
$
927.6

 
$
916.1

Plans sold(1)
 
96.0

 
96.0

Revenue recognized
 
(92.3
)
 
(98.6
)
ESP deferred revenue, end of period
 
$
931.3

 
$
913.5

(1) 
Includes impact of foreign exchange translation.