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GOODWILL AND INTANGIBLE ASSETS - Components of Intangible Assets (Details) - USD ($)
$ in Millions
Mar. 31, 2023
Dec. 31, 2022
Finite and Indefinite-lived Intangible Assets    
Gross carrying amount of Intangible assets (excluding MSRs) $ 10,113 $ 10,041
Accumulated amortization of Intangible assets (excluding MSRs) 6,139 6,278
Net carrying amount of Intangible assets (excluding MSRs) 3,974 3,763
Gross carrying amount, Mortgage servicing rights (MSRs) 658 665
Mortgage servicing rights (MSRs) 658 665
Gross carrying amount of Intangible assets 10,771 10,706
Accumulated amortization of Intangible assets 6,139 6,278
Total intangible assets 4,632 4,428
Indefinite-lived intangible assets    
Finite and Indefinite-lived Intangible Assets    
Gross carrying amount of Intangible assets (excluding MSRs) 207 192
Net carrying amount of Intangible assets (excluding MSRs) 207 192
Purchased credit card relationships    
Finite and Indefinite-lived Intangible Assets    
Gross carrying amount of Intangible assets (excluding MSRs) 5,302 5,513
Accumulated amortization of Intangible assets (excluding MSRs) 4,253 4,426
Net carrying amount of Intangible assets (excluding MSRs) 1,049 1,087
Credit card contract related intangibles    
Finite and Indefinite-lived Intangible Assets    
Gross carrying amount of Intangible assets (excluding MSRs) 4,193 3,903
Accumulated amortization of Intangible assets (excluding MSRs) 1,565 1,518
Net carrying amount of Intangible assets (excluding MSRs) 2,628 2,385
Other customer relationships    
Finite and Indefinite-lived Intangible Assets    
Gross carrying amount of Intangible assets (excluding MSRs) 376 373
Accumulated amortization of Intangible assets (excluding MSRs) 287 283
Net carrying amount of Intangible assets (excluding MSRs) 89 90
Present value of future profits    
Finite and Indefinite-lived Intangible Assets    
Gross carrying amount of Intangible assets (excluding MSRs) 35 32
Accumulated amortization of Intangible assets (excluding MSRs) 34 31
Net carrying amount of Intangible assets (excluding MSRs) 1 1
Other    
Finite and Indefinite-lived Intangible Assets    
Gross carrying amount of Intangible assets (excluding MSRs) 0 28
Accumulated amortization of Intangible assets (excluding MSRs) 0 20
Net carrying amount of Intangible assets (excluding MSRs) $ 0 $ 8