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Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 SDR81suNHTCYNw3VHkvkX3BKpJTmuPj0flX1TIHSMJ8rvvDN7c5ItBYuKxJHGNNg
 mV50pahybc7vqr0SJ4ivWA==

<SEC-DOCUMENT>0001209191-04-003563.txt : 20040120
<SEC-HEADER>0001209191-04-003563.hdr.sgml : 20040119
<ACCEPTANCE-DATETIME>20040120111117
ACCESSION NUMBER:		0001209191-04-003563
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20040114
FILED AS OF DATE:		20040120

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			PICO HOLDINGS INC /NEW
		CENTRAL INDEX KEY:			0000830122
		STANDARD INDUSTRIAL CLASSIFICATION:	FIRE, MARINE & CASUALTY INSURANCE [6331]
		IRS NUMBER:				942723335
		STATE OF INCORPORATION:			CA
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		875 PROSPECT ST
		STREET 2:		STE 301
		CITY:			LA JOLLA
		STATE:			CA
		ZIP:			92037
		BUSINESS PHONE:		6194566022

	MAIL ADDRESS:	
		STREET 1:		875 PROSPECT ST
		STREET 2:		STE 301
		CITY:			LA JOLLA
		STATE:			CA
		ZIP:			92037

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	CITATION INSURANCE GROUP
		DATE OF NAME CHANGE:	19940527

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			HART JOHN R
		CENTRAL INDEX KEY:			0001027711
		STATE OF INCORPORATION:			CA
		FISCAL YEAR END:			1231

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	033-36383
		FILM NUMBER:		04531498

	BUSINESS ADDRESS:	
		STREET 1:		1200 PROSPECT ST
		STREET 2:		SUITE 325
		CITY:			LA JOLLA
		STATE:			CA
		ZIP:			92037
		BUSINESS PHONE:		8585511090

	MAIL ADDRESS:	
		STREET 1:		875 PROSPECT ST
		STREET 2:		SUITE 301
		CITY:			LA JOLLA
		STATE:			CA
		ZIP:			92037
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>doc4.xml
<DESCRIPTION>FORM 4 SUBMISSION
<TEXT>
<XML>
<?xml version="1.0"?><ownershipDocument><schemaVersion>X0201</schemaVersion>    <documentType>4</documentType><periodOfReport>2004-01-14</periodOfReport><notSubjectToSection16>0</notSubjectToSection16><issuer><issuerCik>0000830122</issuerCik><issuerName>PICO HOLDINGS INC /NEW</issuerName>        <issuerTradingSymbol>PICO</issuerTradingSymbol></issuer><reportingOwner><reportingOwnerId><rptOwnerCik>0001027711</rptOwnerCik><rptOwnerName>HART JOHN R</rptOwnerName></reportingOwnerId><reportingOwnerAddress><rptOwnerStreet1>875 PROSPECT STREET</rptOwnerStreet1><rptOwnerStreet2>SUITE 301</rptOwnerStreet2><rptOwnerCity>LA JOLLA</rptOwnerCity><rptOwnerState>CA</rptOwnerState><rptOwnerZipCode>92037-4264</rptOwnerZipCode><rptOwnerStateDescription></rptOwnerStateDescription></reportingOwnerAddress><reportingOwnerRelationship><isDirector>1</isDirector><isOfficer>1</isOfficer><isTenPercentOwner>0</isTenPercentOwner><isOther>0</isOther><officerTitle>President and CEO</officerTitle></reportingOwnerRelationship></reportingOwn
er><nonDerivativeTable><nonDerivativeTransaction><securityTitle><value>COMMON</value></securityTitle><transactionDate><value>2004-01-14</value></transactionDate><deemedExecutionDate></deemedExecutionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>P</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionTimeliness><value></value></transactionTimeliness><transactionAmounts><transactionShares><value>146.7330</value></transactionShares><transactionPricePerShare><value>16.5900</value></transactionPricePerShare><transactionAcquiredDisposedCode><value>A</value></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>14061.5030</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>I</value></directOrIndirectOwnership><natureOfOwnership><value>BY 401k PLAN</value></natureOfOwnership></ownershipNature></nonDerivativeTransac
tion></nonDerivativeTable><footnotes></footnotes><remarks></remarks><ownerSignature><signatureName>John R. Hart by James F. Mosier per Power of Attorney dated September 17, 2002.</signatureName><signatureDate>2004-01-20</signatureDate></ownerSignature></ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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