-----BEGIN PRIVACY-ENHANCED MESSAGE-----
Proc-Type: 2001,MIC-CLEAR
Originator-Name: webmaster@www.sec.gov
Originator-Key-Asymmetric:
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 TWSM7vrzLADbmYQaionwg5sDW3P6oaM5D3tdezXMm7z1T+B+twIDAQAB
MIC-Info: RSA-MD5,RSA,
 N1AmcvwiAPAa8+6cvoZhPy8iTyqf0lOTqM3zHWxQMWzzM/KKI6yW7MaC/0vFWUo7
 bYauuqWQ5aoCQTXnXxNb3w==

<SEC-DOCUMENT>0001209191-03-036198.txt : 20031222
<SEC-HEADER>0001209191-03-036198.hdr.sgml : 20031222
<ACCEPTANCE-DATETIME>20031222140805
ACCESSION NUMBER:		0001209191-03-036198
CONFORMED SUBMISSION TYPE:	4
PUBLIC DOCUMENT COUNT:		1
CONFORMED PERIOD OF REPORT:	20031222
FILED AS OF DATE:		20031222

REPORTING-OWNER:	

	OWNER DATA:	
		COMPANY CONFORMED NAME:			BROADBENT ROBERT R
		CENTRAL INDEX KEY:			0001247861

	FILING VALUES:
		FORM TYPE:		4
		SEC ACT:		1934 Act
		SEC FILE NUMBER:	033-36383
		FILM NUMBER:		031067290

	BUSINESS ADDRESS:	
		STREET 1:		PICO HOLDINGS INC
		STREET 2:		875 PROSPECT ST STE 301
		CITY:			LA JOLLA
		STATE:			CA
		ZIP:			92037-4264
		BUSINESS PHONE:		8584566022

ISSUER:		

	COMPANY DATA:	
		COMPANY CONFORMED NAME:			PICO HOLDINGS INC /NEW
		CENTRAL INDEX KEY:			0000830122
		STANDARD INDUSTRIAL CLASSIFICATION:	FIRE, MARINE & CASUALTY INSURANCE [6331]
		IRS NUMBER:				942723335
		STATE OF INCORPORATION:			CA
		FISCAL YEAR END:			1231

	BUSINESS ADDRESS:	
		STREET 1:		875 PROSPECT ST
		STREET 2:		STE 301
		CITY:			LA JOLLA
		STATE:			CA
		ZIP:			92037
		BUSINESS PHONE:		6194566022

	MAIL ADDRESS:	
		STREET 1:		875 PROSPECT ST
		STREET 2:		STE 301
		CITY:			LA JOLLA
		STATE:			CA
		ZIP:			92037

	FORMER COMPANY:	
		FORMER CONFORMED NAME:	CITATION INSURANCE GROUP
		DATE OF NAME CHANGE:	19940527
</SEC-HEADER>
<DOCUMENT>
<TYPE>4
<SEQUENCE>1
<FILENAME>doc4.xml
<DESCRIPTION>FORM 4 SUBMISSION
<TEXT>
<XML>
<?xml version="1.0"?><ownershipDocument><schemaVersion>X0201</schemaVersion>    <documentType>4</documentType><periodOfReport>2003-12-22</periodOfReport><notSubjectToSection16>0</notSubjectToSection16><issuer><issuerCik>0000830122</issuerCik><issuerName>PICO HOLDINGS INC /NEW</issuerName>        <issuerTradingSymbol>PICO</issuerTradingSymbol></issuer><reportingOwner><reportingOwnerId><rptOwnerCik>0001247861</rptOwnerCik><rptOwnerName>BROADBENT ROBERT R</rptOwnerName></reportingOwnerId><reportingOwnerAddress><rptOwnerStreet1>875 PROSPECT STREET</rptOwnerStreet1><rptOwnerStreet2>SUITE 301</rptOwnerStreet2><rptOwnerCity>LA JOLLA</rptOwnerCity><rptOwnerState>CA</rptOwnerState><rptOwnerZipCode>92037-4264</rptOwnerZipCode><rptOwnerStateDescription></rptOwnerStateDescription></reportingOwnerAddress><reportingOwnerRelationship><isDirector>1</isDirector><isOfficer>0</isOfficer><isTenPercentOwner>0</isTenPercentOwner><isOther>0</isOther></reportingOwnerRelationship></reportingOwner><nonDerivativeTable><nonDerivativeTr
ansaction><securityTitle><value>COMMON</value></securityTitle><transactionDate><value>2003-12-22</value></transactionDate><deemedExecutionDate></deemedExecutionDate><transactionCoding><transactionFormType>4</transactionFormType><transactionCode>S</transactionCode><equitySwapInvolved>0</equitySwapInvolved></transactionCoding><transactionTimeliness><value></value></transactionTimeliness><transactionAmounts><transactionShares><value>3442.0000</value></transactionShares><transactionPricePerShare><value>15.2200</value></transactionPricePerShare><transactionAcquiredDisposedCode><value>D</value></transactionAcquiredDisposedCode></transactionAmounts><postTransactionAmounts><sharesOwnedFollowingTransaction><value>14007.0000</value></sharesOwnedFollowingTransaction></postTransactionAmounts><ownershipNature><directOrIndirectOwnership><value>D</value></directOrIndirectOwnership></ownershipNature></nonDerivativeTransaction></nonDerivativeTable><footnotes></footnotes><remarks></remarks><ownerSignature><signatureName>Rober
t R. Broadbent by James F. Mosier per Power of Attorney dated July 2, 2003.</signatureName><signatureDate>2003-12-22</signatureDate></ownerSignature></ownershipDocument>

</XML>
</TEXT>
</DOCUMENT>
</SEC-DOCUMENT>
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