0001654954-24-005712.txt : 20240507 0001654954-24-005712.hdr.sgml : 20240507 20240507170717 ACCESSION NUMBER: 0001654954-24-005712 CONFORMED SUBMISSION TYPE: 8-K PUBLIC DOCUMENT COUNT: 19 CONFORMED PERIOD OF REPORT: 20240507 ITEM INFORMATION: Results of Operations and Financial Condition ITEM INFORMATION: Regulation FD Disclosure ITEM INFORMATION: Financial Statements and Exhibits FILED AS OF DATE: 20240507 DATE AS OF CHANGE: 20240507 FILER: COMPANY DATA: COMPANY CONFORMED NAME: Inuvo, Inc. CENTRAL INDEX KEY: 0000829323 STANDARD INDUSTRIAL CLASSIFICATION: SERVICES-ADVERTISING [7310] ORGANIZATION NAME: 07 Trade & Services IRS NUMBER: 870450450 STATE OF INCORPORATION: NV FISCAL YEAR END: 1231 FILING VALUES: FORM TYPE: 8-K SEC ACT: 1934 Act SEC FILE NUMBER: 001-32442 FILM NUMBER: 24923102 BUSINESS ADDRESS: STREET 1: 500 PRESIDENT CLINTON AVE., STE. 300 CITY: LITTLE ROCK STATE: AR ZIP: 72201 BUSINESS PHONE: 501-205-8508 MAIL ADDRESS: STREET 1: 500 PRESIDENT CLINTON AVE., STE. 300 CITY: LITTLE ROCK STATE: AR ZIP: 72201 FORMER COMPANY: FORMER CONFORMED NAME: INUVO, INC. DATE OF NAME CHANGE: 20090810 FORMER COMPANY: FORMER CONFORMED NAME: KOWABUNGA! INC. DATE OF NAME CHANGE: 20081106 FORMER COMPANY: FORMER CONFORMED NAME: THINK PARTNERSHIP INC DATE OF NAME CHANGE: 20060315 8-K 1 inuvo_8k.htm FORM 8-K inuvo_8k.htm

 

UNITED STATES

SECURITIES AND EXCHANGE COMMISSION

Washington, DC 20549

 

FORM 8-K

 

CURRENT REPORT

 

Pursuant to Section 13 or 15(d) of the Securities Exchange Act of 1934

 

Date of Report (Date of earliest event reported) May 7, 2024

 

INUVO, INC.

(Exact name of registrant as specified in its charter)

 

Nevada

 

001-32442

 

87-0450450

(State or other jurisdiction

of incorporation)

 

(Commission

File Number)

(IRS Employer

Identification No.)

 

500 President Clinton Ave., Ste. 300, Little Rock, AR

 

72201

(Address of principal executive offices)

 

(Zip Code)

 

Registrant's telephone number, including area code

 

(501) 205-8508

 

____________________________________________

 (Former name or former address, if changed since last report)

 

Check the appropriate box below if the Form 8-K filing is intended to simultaneously satisfy the filing obligation of the registrant under any of the following provisions (see General Instruction A.2. below):

 

Written communications pursuant to Rule 425 under the Securities Act (17 CFR 230.425)

 

Soliciting material pursuant to Rule 14a-12 under the Exchange Act (17 CFR 240.14a-12)

 

Pre-commencement communications pursuant to Rule 14d-2(b) under the Exchange Act (17 CFR 240.14d-2(b))

 

Pre-commencement communications pursuant to Rule 13e-4(c) under the Exchange Act (17 CFR 240.13e-4(c))

 

Indicate by check mark whether the registrant is an emerging growth company as defined in Rule 405 of the Securities Act of 1933 (§230.405 of this chapter) or Rule 12b-2 of the Securities Exchange Act of 1934 (§240.12b-2 of this chapter).

Emerging growth company

 

If an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐

 

 

 

 

ITEM 2.02. RESULTS OF OPERATIONS AND FINANCIAL CONDITION.

 

May 7, 2024, Inuvo, Inc. issued a press release regarding financial performance for Q1 2024. A copy of the earnings release is being furnished herewith as Exhibit 99.1.

 

The information in this Current Report on Form8-K under this caption and accompanying exhibits are being furnished under Item 2.02 and shall not be deemed to be “filed” for the purposes of Section 18 of the Securities Exchange Act of 1934 (the “Exchange Act”), or otherwise subject to the liabilities of such section, nor shall such information be deemed incorporated by reference in any filing under the Securities Act of 1933 (the “Securities Act”) or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.

 

The Company made reference to non-GAAP financial information in the press release and a reconciliation of these non-GAAP financial measures to the comparable GAAP financial measures is contained in the press release.

 

ITEM 7.01 REGULATION FD DISCLOSURE.

 

May 7, 2024, the Company held a management conference call to discuss the Company's financial results for Q1 2024, the outlook of the Company and certain other matters.

 

A copy of the script for the conference call is attached as Exhibit 99.2 and is incorporated by reference into this Current Report on Form 8-K.

 

The information in this Current Report on Form 8-K and accompanying exhibit is being furnished and shall not be deemed to be “filed” for the purposes of Section18 of the Exchange Act, or otherwise subject to the liabilities of such section, nor shall such information be deemed incorporated by reference in any filing under the Securities Act or the Exchange Act, except as shall be expressly set forth by specific reference in such a filing.

 

ITEM 9.01 FINANCIAL STATEMENTS AND EXHIBITS

 

(d) Exhibits.

 

Exhibit No.

 

Description

 

 

 

99.1

 

Press Release for Q1 2024 financial results.

99.2

 

Conference Call Script.

 

 
2

 

 

SIGNATURES

 

Pursuant to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by the undersigned hereunto duly authorized.

 

 

INUVO, INC.

 

Date: May 7, 2024

By:  

/s/ John B. Pisaris

 

 

John B. Pisaris, General Counsel

 

 
3

 

 

EXHIBIT INDEX

 

99.1

 

Press Release for Q1 2024 financial results.

99.2 

 

Conference Call Script.

 

 
4

 

EX-99.1 2 inuvo_ex991.htm PRESS RELEASE inuvo_ex991.htm

EXHIBIT 99.1

 

 

Inuvo Reports 44% Year-Over-Year Revenue Growth to $17.0 Million for the First Quarter of 2024

 

Gross profit increased by 72% to $14.9 million for the first quarter of 2024

Inuvo management to host conference call today at 4:15 PM ET

 

LITTLE ROCK, AR, May 7, 2024 (GLOBE NEWSWIRE) -- Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, today provided a business update, and announced its financial results for the first quarter ended March 31, 2024.

 

Q1 2024 Financial Highlights (year-over-year):

 

 

·

Revenue increased 44% to $17.0 million in Q1 2024

 

·

Gross profit increased 72% to $14.9 million in Q1 2024

 

·

Gross margin increased to 87.7% in Q1 2024 from 73.1% in Q1 2023

 

·

Adjusted EBITDA improved 56% to a loss of $1.0 million dollars and net loss improved by 38% to a loss of $2.1 million

 

Q1 2024 Operational Highlights and Subsequent Events:

 

 

·

Launched an innovative omnichannel measurement solution capable of predicting performance without relying on user identification

 

·

Announced the ability to deliver access to and measure the performance of Netflix ad campaigns across programmatic channels

 

·

Launched AI-as-a-service solution with the self-serve availability of IntentKey models within demand-side platforms (DSPs) for advertisers

 

·

Launched next generation IntentKey Insights Dashboard enhancing audience targeting and performance measurement

 

·

Enhanced Audience Discovery Portal with just-in-time marketing capability that instantly generates marketing audience insights

 

·

Reaffirmed technology can work around Google’s privacy changes, continuing its commitment to a cookieless future

 

Richard Howe, CEO of Inuvo, stated, “We exited the second half of 2023 with 32% year-over-year growth and in Q1 2024, we delivered 44% year-over-year growth with $17.0 million in revenues. We are solving two of the biggest problems advertisers have in a post-cookie world, how to accurately identify and target programmatic audiences and how to predictively measure and optimize media spend across the omnichannel. Our proprietary commercialization of large language generative AI for advertising provides a significant competitive advantage for a consumer privacy first future that is inevitable.”

 

 

 

 

Mr. Howe added, “Only 33% of programmatic media transactions have a stable cookie ID after 1 day and Apple IOS devices are virtually invisible to most media buying opportunities. You can’t track people around the internet nor measure whether they purchased or not if you can’t identify them.”

 

Financial Results for the First Quarter Ended March 31, 2024

 

Net revenue for the first quarter of 2024 totaled $17.0 million, compared to $11.8 million for the same period last year, a 44% year-over-year increase.  

 

Cost of revenue for the first quarter of 2024, totaled $2.1 million compared to $3.2 million for the same period last year. The decrease in the cost of revenue for the three months ended March 31, 2024, as compared to the same period last year, was due to the change in revenue mix. Cost of revenue is primarily composed of payments to advertising exchanges that provide access to digital inventory where we serve advertisements.

 

Gross profit for the first quarter of 2024 totaled $14.9 million, as compared to $8.7 million for the same period last year. Gross profit margin for the first quarter of 2024 was approximately 87.7%, as compared to 73.1% for the same period last year. As mentioned above, the higher gross margin in the current quarter as compared to the same quarter last year is due to the change in revenue mix where a greater percent of the revenue this year was from Platforms (large consolidators of advertising demand), which typically have higher gross margins.

 

Operating expenses for the first quarter of 2024 totaled $17.0 million, compared to $12.1 million for the same period last year. Operating expenses increased in the first quarter of 2024 due to higher marketing costs associated with the change in revenue mix. In the first quarter of 2024, operating expenses included noncash expenses of $673 thousand of depreciation and amortization and $396 thousand of stock-based compensation.

 

Finance expense was approximately $20 thousand and $19 thousand for the three months ended March 31, 2024 and 2023, respectively.

 

Other income was approximately $0 and $14 thousand for the three months ended March 31, 2024 and 2023, respectively.

 

Net loss for the first quarter of 2024 was $2.1 million, or $0.02 per basic and diluted share, as compared to net loss of $3.4 million, or $0.03 per basic and diluted share, for the same period last year.

 

Adjusted EBITDA [see reconciliation table below] was a loss of approximately $1.0 million in the first quarter of 2024, compared to an Adjusted EBITDA loss of approximately $2.3 million for the same period last year.

 

Liquidity and Capital Resources:

 

On March 31, 2024, Inuvo had $2.4 million in cash and cash equivalents and an unused working capital facility of $5.0 million and no debt.

 

As of April 26, 2024, Inuvo had 139,883,999 common shares issued and outstanding.

 

 

 

 

Conference Call Details: 

Date: Tuesday, May 7, 2024

Time: 4:15 p.m. Eastern Time 

Toll-free Dial-in Number: 1-800-717-1738

International Dial-in Number: 1- 646-307-1865

Conference ID: 1107301

Webcast Link: HERE

 

A telephone replay will be available through Tuesday, May 21, 2024. To access the replay, please dial 1- 844-512-2921 (domestic) or 1- 412-317-6671 (international). At the system prompt, please enter the code 1107301 followed by the # sign. You will then be prompted for your name, company, and phone number. Playback will then automatically begin.

 

About Inuvo

Inuvo®, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.

 

Safe Harbor / Forward-Looking Statements

This press release contains “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including, without limitation risks detailed from time to time in our filings with the Securities and Exchange Commission (the “SEC”), and represent our views only as of the date they are made and should not be relied upon as representing our views as of any subsequent date. You are urged to carefully review and consider any cautionary statements and other disclosures, including the statements made under the heading "Risk Factors" in Inuvo, Inc.'s Annual Report on Form 10-K for the fiscal year ended December 31, 2023, as filed on February 29, 2024, and our other filings with the SEC.  Additionally, forward-looking statements are subject to certain risks, trends, and uncertainties including the continued impact of Covid-19 on Inuvo’s business and operations. Inuvo cannot provide assurances that the assumptions upon which these forward-looking statements are based will prove to have been correct. Should one of these risks materialize, or should underlying assumptions prove incorrect, actual results may vary materially from those expressed or implied in any forward-looking statements, and investors are cautioned not to place undue reliance on these forward-looking statements, which are current only as of this date. Inuvo does not intend to update or revise any forward-looking statements made herein or any other forward-looking statements as a result of new information, future events or otherwise. Inuvo further expressly disclaims any written or oral statements made by a fourth party regarding the subject matter of this press release. The information, which appears on our websites and our social media platforms is not part of this press release.

 

Inuvo Company Contact:

Wally Ruiz 

Chief Financial Officer

Tel (501) 205-8397

wallace.ruiz@inuvo.com

 

Investor Relations:

David Waldman / Natalya Rudman

Crescendo Communications, LLC

Tel: (212) 671-1020

inuv@crescendo-ir.com

 

(Tables follow)

 

 

 

 

INUVO, INC.

CONSOLIDATED STATEMENTS OF OPERATIONS

 

 

 

 

 

 

 

 

 

Three Months Ended

 

 

 

March 31

 

 

March 31

 

 

 

2024

 

 

2023

 

Net revenue

 

$ 17,023,777

 

 

$ 11,847,440

 

Cost of revenue

 

 

2,099,042

 

 

 

3,190,563

 

Gross profit

 

 

14,924,735

 

 

 

8,656,877

 

Operating expenses:

 

 

87.7 %

 

 

 

 

Marketing costs

 

 

13,102,644

 

 

 

7,087,550

 

Compensation

 

 

3,224,859

 

 

 

3,422,841

 

General and administrative

 

 

688,510

 

 

 

1,581,889

 

Total operating expenses

 

 

17,016,013

 

 

 

12,092,280

 

Operating loss

 

 

(2,091,278 )

 

 

(3,435,403 )

Financing expense, net

 

 

(20,380 )

 

 

(19,120 )

Other income

 

 

-

 

 

 

14,418

 

Net loss

 

 

(2,111,658 )

 

 

(3,440,105 )

Other comprehensive income:

 

 

 

 

 

 

 

 

Unrealized gain (loss) on marketable securities

 

 

-

 

 

 

84,868

 

Comprehensive loss

 

 

(2,111,658 )

 

 

(3,355,237 )

 

 

 

 

 

 

 

 

 

Net loss per share, basic and diluted

 

$

(0.02

)

 

$

(0.03

)

Weighted average shares outstanding:

 

 

 

 

 

 

 

 

Basic

 

 

138,789,669

 

 

 

120,970,597

 

Diluted

 

 

138,789,669

 

 

 

120,970,597

 

 

 

 

 

INUVO, INC.

CONDENSED CONSOLIDATED BALANCE SHEETS

 

 

 

 

 

 

 

March 31

 

 

December 31

 

 

 

2024

 

 

2023

 

Assets

 

 

 

 

 

 

 

 

 

 

 

 

 

Cash and cash equivalent

 

$ 2,431,957

 

 

$ 4,440,454

 

Accounts receivable, net

 

 

8,710,358

 

 

 

9,226,956

 

Prepaid expenses and other current assets

 

 

1,018,876

 

 

 

1,076,121

 

Total current assets

 

 

12,161,191

 

 

 

14,743,531

 

 

 

 

 

 

 

 

 

 

Property and equipment, net

 

 

1,725,938

 

 

 

1,680,788

 

 

 

 

 

 

 

 

 

 

Goodwill

 

 

9,853,342

 

 

 

9,853,342

 

Intangible assets, net of accumulated amortization

 

 

4,418,666

 

 

 

4,664,791

 

Other assets

 

 

1,616,370

 

 

 

1,431,692

 

 

 

 

 

 

 

 

 

 

Total assets

 

$ 29,775,507

 

 

$ 32,374,144

 

 

 

 

 

 

 

 

 

 

Liabilities and Stockholders’ Equity

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Current liabilities

 

 

 

 

 

 

 

 

Accounts payable

 

$ 5,330,807

 

 

$ 6,432,120

 

Accrued expenses and other current liabilities

 

 

8,302,500

 

 

 

8,100,354

 

Total current liabilities

 

 

13,633,307

 

 

 

14,532,474

 

 

 

 

 

 

 

 

 

 

Long-term liabilities

 

 

1,037,333

 

 

 

859,484

 

 

 

 

 

 

 

 

 

 

Total stockholders' equity

 

 

15,104,867

 

 

 

16,982,186

 

Total liabilities and stockholders' equity

 

$ 29,775,507

 

 

$ 32,374,144

 

 

 

 

 

RECONCILIATION OF NET LOSS  TO ADJUSTED EBITDA

(unaudited)

 

 

 

 

 

 

 

 

 

Three Months Ended

 

 

 

March 31

 

 

March 31

 

 

 

2024

 

 

2023

 

Net loss

 

$ (2,111,658 )

 

$ (3,440,105 )

Financing expense, net

 

 

20,380

 

 

 

19,120

 

Depreciation

 

 

427,078

 

 

 

392,901

 

Amortization

 

 

246,125

 

 

 

276,768

 

EBITDA

 

 

(1,418,075 )

 

 

(2,751,316 )

Non-recurring or non-representaive items:

 

 

 

 

 

 

 

 

Stock-based compensation

 

 

396,312

 

 

 

432,085

 

Adjusted EBITDA

 

 

(1,021,763 )

 

 

(2,319,231 )

 

Reconciliation of Operating Loss to EBITDA and Adjusted EBITDA 

 

We present EBITDA and Adjusted EBITDA as a supplemental measure of our performance. We defined EBITDA as Net loss plus (i) interest expense, (ii) depreciation, and (iii) amortization. We further define Adjusted EBITDA as EBITDA plus (iv) stock-based compensation and (v) certain identified expenses that are not expected to recur or be representative of future ongoing operation of the business. These adjustments are itemized above. You are encouraged to evaluate these adjustments and the reasons we consider them appropriate for supplemental analysis. In evaluating EBITDA and Adjusted EBITDA, you should be aware that in the future we may incur expenses that are the same or similar to some of the adjustments in the presentation. Our presentation of EBITDA and Adjusted EBITDA should not be construed as an inference that our future results will be unaffected by unusual or non-recurring items.

 

 

 

EX-99.2 3 inuvo_ex992.htm CONFERENCE CALL SCRIPT inuvo_ex992.htm

EXHIBIT 99.2

 

Inuvo, Inc.

 

First Quarter 2024

 

May 7, 2024

 

 

 

Operator Comments:

 

Good afternoon, and welcome to INUVO’s 2024 First Quarter Conference Call. Today’s conference is being recorded. Ms. Natalya Rudman of Crescendo Communications, please go ahead.

 

Natalya Rudman (Investor Relations) Comments:

 

Thank you, operator, and good morning.

 

I’d like to thank everyone for joining us today for the INUVO first quarter 2024 shareholder update call. Today, INUVO’s Chief Executive Officer Richard Howe and Chief Financial Officer Wally Ruiz will be your presenters on the call.

 

We would also like to remind our shareholders that we will file our 10-Q with the Securities and Exchange Commission this afternoon.

 

Before we begin, I’m going to review the Company’s Safe Harbor statement. The statements in this conference call that are not descriptions of historical facts are forward-looking statements relating to future events and, as such, all forward-looking statements are made pursuant to the Securities Litigation Reform Act of 1995. 

 

These forward-looking statements are subject to risks and uncertainties and actual results may differ materially. When used in this call, the words anticipate, could, enable, estimate, intend, expect, believe, potential, will, should, project, and similar expressions as they relate to INUVO, Inc., are, as such, a forward-looking statement. 

 

 
1

 

 

Inuvo, Inc.

 

First Quarter 2024

 

May 7, 2024

 

 

 

Investors are cautioned that all forward-looking statements involve risks and uncertainties which may cause actual results to differ from those anticipated by INUVO at this time. In addition, other risks are more fully described in INUVO's public filings with the US Securities and Exchange Commission, which can be reviewed at www.sec.gov.

 

The Company makes no commitment to disclose any revisions to forward-looking statements, or any facts, events, or circumstances after the date hereof that bear upon forward-looking statements.

 

In addition, today's discussion will include references to non-GAAP measures. The Company believes that such information provides an additional measurement and consistent historical comparison of its performance. A reconciliation of the non-GAAP measures to the most directly comparable GAAP measures is available in today's news release on our website.

 

With that, I’ll now turn the call over to CEO Richard Howe. 

 

Richard Howe (CEO) Comments:

 

Thank you, Natalya and thanks everyone for joining us today.

 

We are pleased to report that for the quarter ended March 31, 2024, we delivered a strong 44% year-over-year quarterly growth with $17 million in revenue. This builds on the 32% growth rate we experienced in the second half of 2023 and provides us with continuing confidence in growth expectations for the remainder of the year.

 

Our financial goals as a corporation have not changed, our objective remains to grow revenues above $100 million annually, which is approximately the revenue level at which we expect to become Adjusted EBITDA and Free Cash Flow positive.

 

 
2

 

 

Inuvo, Inc.

 

First Quarter 2024

 

May 7, 2024

 

 

 

As Wally will point out in his summary of the quarter, we also saw improvements year-over-year in Adjusted EBITDA and Free Cash Flow. We aren’t yet where we want to be, but we are on the right path.

 

In the first quarter, the revenue split was 16% Agencies & Brands and 84% Platforms. We tend to lean into our Platform relationships in Q1, where the number of end clients is larger and because Agencies and Brands tend to still be reviewing annual budgets in Q1.

 

We generated $165 thousand dollars in revenue from the newer higher margin products we discussed on the year end call in the first quarter.

 

What I would like to do now is spend my time bringing you up to speed on our industry, our products, and our clients.

 

Let’s begin with our industry. In the first quarter, Google delayed again the elimination of 3rd party cookies within their Chrome browser. This is the third time Google has delayed this inevitable change.

 

The takeaway from this delay is how dependent the advertising industry, and by extension the internet is, on the use of these cookies. As we have mentioned on previous calls, there are virtually hundreds of companies that serve the advertising industry whose business models have been built around and depend on these cookies and the consumer information that these cookies provide access to.

 

These are the very companies lobbying to delay this Chrome related change and in many ways a signal of just how far ahead Inuvo is of these advertising related competitors and indirectly how serious an issue this is within the advertising industry.

 

 
3

 

 

Inuvo, Inc.

 

First Quarter 2024

 

May 7, 2024

 

 

 

Google has been working hard to satisfy these constituents, having created the Privacy Sandbox as an alternative approach to the use of 3rd party cookies within Chrome. The IAB, which is the industry organization that provides advertising standards has been testing, along with no less than 65 companies, this new approach.

 

The first task force report released earlier this year stated that most of the necessary advertising use-cases were either explicitly not supported or had been degraded to the point of being untenable.

 

Our position remains that there is no turning back from a future devoid of the technological mechanisms that have supported identifying and tracking consumers around the internet. Apple put the nail in that coffin when it introduced Intelligent Tracking Prevention into its browsers in 2017, when it blocked 3rd party cookies in 2020 and when it introduced App Tracking Transparency in 2021.

 

They have subsequently embedded into their browser many other features that prevent determining a consumer’s identity and as we may have stated in the past, Safari now holds 55% of the US mobile browser market share and despite the recent delay for Chrome, we observe that only 33% of the remaining 3rd party tracking cookies in circulation are useful after 1-day.

 

You simply can’t track people around the internet nor measure the actions they are taking when their cookie tracker is no longer stable.

 

Let’s shift now to products and clients.  In 2023 we made significant progress towards being able to widely distribute a self-service version of our artificial intelligence. This was a natural evolution of our managed services business model, where we typically use existing campaign management systems powered by our AI to deliver media services to our clients.

 

 
4

 

 

Inuvo, Inc.

 

First Quarter 2024

 

May 7, 2024

 

 

 

What we haven’t discussed previously was that as part of this exercise we also significantly re-architected the foundation of our AI. We wanted to not only provide a simpler way to deploy the audience selection and targeting capability but also an easier way to access the rapidly expanding knowledge and insights our AI possess.

 

While the work for this is ongoing, we ultimately have a vision that would allow 3rd parties to use an API into our AI, from which they themselves could build applications.

 

While it remains very early in our efforts, we have reason to believe because of our own internal usage, that the knowledge our AI possess could for example be predictive of all sorts of future events or even things like product sales. This new foundation for our AI could open new use cases for the insights generated by our proprietary AI.   

 

Our three largest client categories remain auto, retail and technology. The retail client we referenced signing in our year-end call is scaling and we have several similarly larger prospects in our pipeline.

 

Within the quarter we are seeing an acceleration in request for proposal demand. Our performance for existing clients remains strong and we signed 3 new brands in the quarter. We continue to hire new salespeople. We’ve also had an expansion in the clients we serve within the non-profit sector.

 

Industry conferences remain a great place to generate leads and we’ve already attended 7 of those so far this year. Concurrently, we continue to gain more brand recognition, and in the quarter we had roughly 25 Inuvo media mentions. 

 

We recently made a significant update to our portal, which as you know is a scaled down version of our AI for public consumption. This portal also serves as a source of leads for Inuvo.

 

 
5

 

 

Inuvo, Inc.

 

First Quarter 2024

 

May 7, 2024

 

 

 

The ability for our AI to generate audiences instantly means we can message prospects on LinkedIn and immediately send them a model representative of the audience associated with their product, service, or brand.

 

This kind of instantaneous audience generation has never been possible before. We’ve seen a growth in both our LinkedIn followers and in the consumption of our LinkedIn newsletter.

 

This new version of the portal and our client facing AI can now better and more timely associate transient trends within audiences in a manner that has never been possible before.

 

Today for example, we posted on LinkedIn how the Inuvo AI was able to predict both the sentiment and audience changes associated with the bourbon Brand Woodford Reserve, recognizing that they were a premier sponsor for the once yearly Kentucky Derby.

 

In that post, we showed the influence of the derby on Woodford’s Brand according to our AI. You can access that post at the Inuvo company page on LinkedIn. The ability to understand and generate the influence of events on Brands in real-time has never been possible before with this level of accuracy.

 

At this time, I would now like to turn the call over to Wally for a more detailed assessment of our financial performance within the quarter and the year.

 

Ruiz (CFO) Comments:

 

Thank you, Rich, and good afternoon, everyone. I will recap the financial results for our first quarter of 2024.

 

 
6

 

 

Inuvo, Inc.

 

First Quarter 2024

 

May 7, 2024

 

 

 

As Rich mentioned, Inuvo reported revenue of $17.0 million for the first quarter 2024, compared to $11.8 million for the same period in the prior year; a 43.7% increase year-over-year.

 

The higher revenue this quarter compared to the prior year was due to accelerating growth with our largest Platform client and to a new Platform client we signed on at the end of last year. This accelerating growth with our largest Platform client is a result of the strategic initiative brought to market in 2023.

 

Strategically, we continue to focus on scaling revenue from Platform clients and signing new mid-size agencies as well as Brands directly. 84% of the first quarter 2024 revenue was from Platform clients and 16% from Agency and Brands compared to 66% from Platform clients and 34% from Agencies and Brands in the first quarter of 2023. For the full year 2023 approximately 80% was from Platform clients and 20% from Agencies and Brands.

 

Cost of revenue was $2.1 million in the first quarter of 2024, compared to $3.2 million for the same period last year. The decrease in the cost of revenue for the three months ended March 31, 2024, as compared to last year, was due to revenue mix where revenue from Platform clients were a greater percent of the overall net revenue in the current quarter. Cost of revenue is primarily composed of payments to advertising exchanges that provide access to digital inventory where we serve advertisements. To a lesser extent, cost of revenue includes payments to website publishers and app developers that host advertisements.

 

Gross profit improved in the first quarter of 2024.We reported a gross profit of $14.9 million, compared to $8.7 million for the same quarter last year, a 72% increase. The gross profit margin for the first quarter of 2024 increased to 87.7% compared to 73.1% for the same period last year.

 

 
7

 

 

Inuvo, Inc.

 

First Quarter 2024

 

May 7, 2024

 

 

 

The higher gross margin in the current year as compared to the prior year is due to the change in revenue mix where a greater percentage of the revenue this year was from Platforms, which has a higher gross margin.

 

Operating expenses for the first quarter of 2024 totaled $17.0 million, compared to $12.1 million for the same period last year. The increase was due to higher marketing costs.

 

Marketing costs were $13.1 million in the first quarter of 2024 compared to $7.1 million in the same quarter last year. Marketing costs increased primarily because of media expenses associated with higher revenue from Platform clients.

 

Compensation expense for the first quarter of 2024 was $3.2 million compared to $3.4 million in the same quarter of the prior year. Compensation expense was lower for the first quarter of 2024 compared to the same period in 2023 due primarily to lower commission expense and lower incentive accrual expense, partially offset by a higher payroll. Our total employment, both full- and part-time, was 93 for the first quarter 2024 compared to 85 in the same quarter of the prior year.

 

General and administrative expense for the first quarter of 2024 was $688 thousand compared to $1.6 million in the prior year. General and administrative costs were lower in the 2024 quarter compared to the same quarter last year primarily due to an adjustment to expected losses from accounts receivable for a balance due from a former client that now pays consistently and has significantly reduced its outstanding amount owed.

 

Net financing expense was approximately $20 thousand in the first quarter of 2024 compared to an expense of approximately $19 thousand in the same quarter last year.

 

 
8

 

 

Inuvo, Inc.

 

First Quarter 2024

 

May 7, 2024

 

 

 

There was no other income or expense in the first quarter of 2024 compared to approximately $14 thousand of other income last year. The income last year was due to an unrealized gain on trading securities.

 

Net loss improved in the first quarter of 2024 where it was $2.1 million, or 0.02¢ per basic and diluted share, compared to a net loss of $3.4 million, or 0.03¢ per basic and diluted share, for the same period last year.

 

Adjusted EBITDA loss also improved in the first quarter of 2024 where it was $1.0 million, compared to a loss of $2.3 million for the same period last year.

 

On March 31, 2024, we had cash and cash equivalents of $2.4 million. In addition, we maintain a $5 million working capital line of credit which had no outstanding balance. Our capital structure is composed of 139 million common shares outstanding, 8.4 million employee restricted stock units outstanding and 108 thousand out-of-the-money warrants.

 

The company cut its cash burn by 50% in the first quarter compared to the first quarter last year, and by 27% compared to the fourth quarter of last year. We expect to continue to see improvement throughout 2024.

 

Now, I’d like to turn the call back to Rich for closing remarks.

 

Richard Howe (CEO) Closing Comments:

 

Thanks, Wally. We had a year-over-year first quarter growth of 44% which is a strong start to the 2024 year. From a development perspective, we continue to innovate in a manner that makes the bar high for our competition.  From a market perspective, we continue to increase the size of our go-to-market and marketing organizations to both increase the awareness of our solutions and our pipeline of prospects.

 

 
9

 

 

Inuvo, Inc.

 

First Quarter 2024

 

May 7, 2024

 

 

 

As we have mentioned in previous quarters, Inuvo’s financial metrics begin to change at a threshold of roughly $100 million in annual revenue. At this level, we anticipate gross margins would absorb much of our fixed costs and therefore generate positive adjusted EBITDA and cash flow.

 

I will now turn the call over to the operator for questions. Operator?

 

Richard Howe Final Comments:

 

I would like to thank everyone who joined us on today’s call. We appreciate your continued interest in our company.  

 

 
10

 

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Cover
May 07, 2024
Cover [Abstract]  
Entity Registrant Name INUVO, INC.
Entity Central Index Key 0000829323
Document Type 8-K
Amendment Flag false
Entity Emerging Growth Company false
Document Period End Date May 07, 2024
Entity File Number 001-32442
Entity Incorporation State Country Code NV
Entity Tax Identification Number 87-0450450
Entity Address Address Line 1 500 President Clinton Ave.
Entity Address Address Line 2 Ste. 300
Entity Address City Or Town Little Rock
Entity Address State Or Province AR
Entity Address Postal Zip Code 72201
City Area Code 501
Local Phone Number 205-8508
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