Accrued Expenses and Other Current Liabilities (Details) - USD ($)	Dec. 31, 2023	Dec. 31, 2022
Accrued Expenses and Other Current Liabilities
Accrued marketing costs	$ 5,717,983	$ 3,321,598
Accrued expenses and other	622,960	1,044,664
Accrued payroll and commission liabilities	1,544,460	782,441
Arkansas grant contingency	35,000	10,000
Accrued taxes, current portion	6,076	3,755
Total	$ 7,926,479	$ 5,162,458