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Intangible Assets and Goodwill (Details) - USD ($)
12 Months Ended
Dec. 31, 2023
Dec. 31, 2022
Goodwill total, Carrying Value $ 9,853,342 $ 9,853,342
Goodwill total, Net Carrying Value 9,853,342 9,853,342
Intangible assets classified as long-term    
Carrying Value 17,565,000 17,565,000
Accumulated Amortization and Impairment (12,900,209) (11,915,709)
Net Carrying Value 4,664,791 5,649,291
Net Carrying Value 4,274,791  
Trade names, web properties    
Intangible assets classified as long-term    
Amortization of Intangible Assets 0 0
Carrying Value 390,000 390,000
Accumulated Amortization and Impairment 0 0
Net Carrying Value 390,000 390,000
Customer list, Google    
Intangible assets classified as long-term    
Amortization of Intangible Assets $ 441,000 $ 441,000
Term 20 years 20 years
Carrying Value $ 8,820,000 $ 8,820,000
Accumulated Amortization and Impairment (5,218,500) (4,777,500)
Net Carrying Value 3,601,500 4,042,500
Technology    
Intangible assets classified as long-term    
Amortization of Intangible Assets $ 0 $ 60,000
Term 5 years 5 years
Carrying Value $ 3,600,000 $ 3,600,000
Accumulated Amortization and Impairment (3,600,000) (3,600,000)
Net Carrying Value 0 0
Customer list, ReTargeter    
Intangible assets classified as long-term    
Amortization of Intangible Assets $ 386,250 $ 386,250
Term 5 years 5 years
Carrying Value $ 1,931,250 $ 1,931,250
Accumulated Amortization and Impairment (1,705,938) (1,319,688)
Net Carrying Value $ 225,312 611,562
Customer list, all other    
Intangible assets classified as long-term    
Amortization of Intangible Assets   $ 26,794
Term 10 years 10 years
Carrying Value $ 1,610,000 $ 1,610,000
Accumulated Amortization and Impairment (1,610,000) (1,610,000)
Net Carrying Value 0 0
Brand name, ReTargeter    
Intangible assets classified as long-term    
Amortization of Intangible Assets $ 128,750 $ 128,750
Term 5 years 5 years
Carrying Value $ 643,750 $ 643,750
Accumulated Amortization and Impairment (568,646) (439,896)
Net Carrying Value 75,104 203,854
Customer relationships    
Intangible assets classified as long-term    
Amortization of Intangible Assets $ 28,500 $ 28,500
Term 20 years 20 years
Carrying Value $ 570,000 $ 570,000
Accumulated Amortization and Impairment (197,125) (168,625)
Net Carrying Value $ 372,875 $ 401,375