CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS - USD ($)	12 Months Ended
	Dec. 31, 2023	Dec. 31, 2022
CONSOLIDATED STATEMENTS OF OPERATIONS AND COMPREHENSIVE LOSS
Net revenue	$ 73,911,528	$ 75,603,745
Cost of revenue	10,477,272	30,244,387
Gross profit	63,434,256	45,359,358
Operating expenses:
Marketing costs	51,982,572	36,921,139
Compensation	13,793,309	12,463,095
General and administrative	8,050,890	8,624,998
Total operating expenses	73,826,771	58,009,232
Operating loss	(10,392,515)	(12,649,874)
Income tax benefit (expense)	17,764	0
Financing, other	29,570	21,111
Other (expense)/income, net	14,668	(435,554)
Net loss	(10,389,653)	(13,106,539)
Other comprehensive income
Unrealized (loss)/gain on marketable securities	84,868	(138,605)
Comprehensive loss	$ (10,304,785)	$ (13,245,144)
Per common share data: Basic and diluted
Net loss, Basic and diluted	$ (0.08)	$ (0.11)
Weighted average shares:
Basic	131,116,370	119,826,036
Diluted	131,116,370	119,826,036