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Intangible Assets and Goodwill (Tables)
12 Months Ended
Dec. 31, 2023
Intangible Assets and Goodwill  
Schedule of Intangible Assets from Continuing Operations

 

 

Term

 

 

Carrying

Value

 

 

Accumulated Amortization and Impairment

 

 

Net Carrying Value

 

 

2023

Amortization

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Customer list, Google

 

20 years

 

 

$8,820,000

 

 

$(5,218,500)

 

$3,601,500

 

 

$441,000

 

Technology

 

5 years

 

 

 

3,600,000

 

 

 

(3,600,000)

 

 

 

 

 

 

Customer list, ReTargeter

 

5 years

 

 

 

1,931,250

 

 

 

(1,705,938)

 

 

225,312

 

 

 

386,250

 

Customer list, all other

 

10 years

 

 

 

1,610,000

 

 

 

(1,610,000)

 

 

 

 

 

 

Brand name, ReTargeter

 

5 years

 

 

 

643,750

 

 

 

(568,646)

 

 

75,104

 

 

 

128,750

 

Customer relationships

 

20 years

 

 

 

570,000

 

 

 

(197,125)

 

 

372,875

 

 

 

28,500

 

Trade names, web properties

 

 

-

 

 

 

390,000

 

 

 

 

 

 

390,000

 

 

 

 

Intangible assets classified as long-term

 

 

 

 

 

$17,565,000

 

 

$(12,900,209)

 

$4,664,791

 

 

$984,500

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Goodwill, total

 

 

 

 

 

$9,853,342

 

 

$

 

 

$9,853,342

 

 

$

 

 

 

Term

 

 

Carrying

Value

 

 

Accumulated Amortization

 

 

Net Carrying Value

 

 

2022

Amortization

 

Customer list, Google

 

20 years

 

 

$8,820,000

 

 

$(4,777,500)

 

$4,042,500

 

 

$441,000

 

Technology

 

5 years

 

 

 

3,600,000

 

 

 

(3,600,000)

 

 

 

 

 

60,000

 

Customer list, ReTargeter

 

5 years

 

 

 

1,931,250

 

 

 

(1,319,688)

 

 

611,562

 

 

 

386,250

 

Customer list, all other

 

10 years

 

 

 

1,610,000

 

 

 

(1,610,000)

 

 

 

 

 

26,794

 

Brand name, ReTargeter

 

5 years

 

 

 

643,750

 

 

 

(439,896)

 

 

203,854

 

 

 

128,750

 

Customer relationships

 

20 years

 

 

 

570,000

 

 

 

(168,625)

 

 

401,375

 

 

 

28,500

 

Trade names, web properties (1)

 

 

-

 

 

 

390,000

 

 

 

 

 

 

390,000

 

 

 

 

Intangible assets classified as long-term

 

 

 

 

 

$17,565,000

 

 

$(11,915,709)

 

$5,649,291

 

 

$1,071,294

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Goodwill, total

 

 

 

 

 

$9,853,342

 

 

$

 

 

$9,853,342

 

 

$

 

Schedule of Amortization Expense

2024

 

$769,917

 

2025

 

 

469,500

 

2026

 

 

469,500

 

2027

 

 

469,500

 

2028

 

 

469,500

 

Thereafter

 

 

1,626,874

 

Total

 

$4,274,791