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Intangible Assets and Goodwill

12 Months Ended

Dec. 31, 2023

Note 6 – Intangible Assets and Goodwill

The following is a schedule of intangible assets and goodwill as of December 31, 2023:

	Term		Carrying Value		Accumulated Amortization and Impairment			Net Carrying Value		2023 Amortization

Customer list, Google	20 years		$	8,820,000	$	(5,218,500	)	$	3,601,500	$	441,000
Technology	5 years			3,600,000		(3,600,000	)		—		—
Customer list, ReTargeter	5 years			1,931,250		(1,705,938	)		225,312		386,250
Customer list, all other	10 years			1,610,000		(1,610,000	)		—		—
Brand name, ReTargeter	5 years			643,750		(568,646	)		75,104		128,750
Customer relationships	20 years			570,000		(197,125	)		372,875		28,500
Trade names, web properties		-		390,000		—			390,000		—
Intangible assets classified as long-term			$	17,565,000	$	(12,900,209	)	$	4,664,791	$	984,500

Goodwill, total			$	9,853,342	$	—		$	9,853,342	$	—

The following is a schedule of intangible assets and goodwill as of December 31, 2022:

	Term		Carrying Value		Accumulated Amortization			Net Carrying Value		2022 Amortization
Customer list, Google	20 years		$	8,820,000	$	(4,777,500	)	$	4,042,500	$	441,000
Technology	5 years			3,600,000		(3,600,000	)		—		60,000
Customer list, ReTargeter	5 years			1,931,250		(1,319,688	)		611,562		386,250
Customer list, all other	10 years			1,610,000		(1,610,000	)		—		26,794
Brand name, ReTargeter	5 years			643,750		(439,896	)		203,854		128,750
Customer relationships	20 years			570,000		(168,625	)		401,375		28,500
Trade names, web properties (1)		-		390,000		—			390,000		—
Intangible assets classified as long-term			$	17,565,000	$	(11,915,709	)	$	5,649,291	$	1,071,294

Goodwill, total			$	9,853,342	$	—		$	9,853,342	$	—

___________

(1) The trade names related to our web properties have an indefinite life, and as such are not amortized.

Our amortization expense over the next five years and thereafter is as follows: