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Segment Analysis - Schedule of Net Revenue (Details) (USD $)
12 Months Ended
Dec. 31, 2012
segment
Dec. 31, 2011
Segment Reporting Information [Line Items]    
Net Revenue $ 53,362,945 $ 35,819,996
Number of Reportable Segments 2  
Publisher Network
   
Segment Reporting Information [Line Items]    
Net Revenue 28,892,793 35,753,243
Percent of Revenue 54.10% 99.80%
Software Search
   
Segment Reporting Information [Line Items]    
Net Revenue 24,470,152 66,753
Percent of Revenue 45.90% 0.20%
Total Net Revenue
   
Segment Reporting Information [Line Items]    
Net Revenue $ 53,362,945 $ 35,819,996
Percent of Revenue 100.00% 100.00%