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Segment Analysis
12 Months Ended
Dec. 31, 2012
Segment Reporting [Abstract]  
Segment Analysis
Segment Analysis
 
We are an internet marketing and technology company that develops consumer applications that make using the internet easier and delivers targeted advertisements onto the websites of partners and our own. Our business is separated into two reporting segments: Network and Applications. The Network segment includes both the technologies and networks required to facilitate business to business transactions. The Applications segment includes both the products and websites required to market to consumers online, a lead generation business and data collection and distribution. In 2012, management reorganized the Company's segments. Prior to 2012, we operated with two segments classified as Performance Marketing and Web Properties. For presentation purposes, our prior period results included herein have been reclassified for the new segment structure.

Listed below is a presentation of net revenue and gross profit for all reportable segments for the years ended December 31, 2012 and 2011. We currently only track certain assets at the segment level and therefore assets by segment are not presented below.
 
Net Revenue by Industry Segment
 
2012
 
2011
 
$
 
% of Revenue
 
$
 
% of Revenue
Network
28,892,793

 
54.1
%
 
35,753,243

 
99.8
%
Applications
24,470,152

 
45.9
%
 
66,753

 
0.2
%
Total net revenue
53,362,945

 
100.0
%
 
35,819,996

 
100.0
%
 
 Gross Profit by Industry Segment
 
2012
 
2011
 
$
 
% of Net Revenue
 
$
 
% of Net Revenue
Network
7,129,783

 
13.4
%
 
14,921,984

 
41.7
%
Applications
20,597,652

 
38.6
%
 
66,253

 
0.2
%
Total gross profit
27,727,435

 
52.0
%
 
14,988,237

 
41.9
%