Consolidated Statements of Operations (Unaudited) (USD $)	3 Months Ended		6 Months Ended
	Jun. 30, 2012	Jun. 30, 2011	Jun. 30, 2012	Jun. 30, 2011
Income Statement [Abstract]
Net revenue	$ 12,873,981	$ 9,213,037	$ 21,641,133	$ 21,006,530
Cost of revenue:
Affiliate expenses	4,141,462	4,426,446	8,647,162	10,168,212
Data Acquitision	1,756,446	627,535	2,536,421	1,199,261
Merchant processing fees and product costs	199,433	44,832	261,510	102,804
Cost of revenue	6,097,341	5,098,813	11,445,093	11,470,277
Gross profit	6,776,640	4,114,224	10,196,040	9,536,253
Operating expenses:
Search costs	5,422,936	2,296,595	7,265,993	4,790,073
Compensation and telemarketing	1,625,790	2,336,656	2,922,355	5,011,430
Selling, general and administrative	2,386,083	1,097,888	4,355,546	2,530,558
Total operating expenses	9,434,809	5,731,139	14,543,894	12,332,061
Operating loss	(2,658,169)	(1,616,915)	(4,347,854)	(2,795,808)
Other income (expense):
Litigation settlements	0	0	0	(374,800)
Loss on write-off of notes receivable	0	(100,745)	0	(100,745)
Interest expense, net	(104,731)	(113,600)	(271,431)	(210,269)
Other expenses, net	(104,731)	(214,345)	(271,431)	(685,814)
Loss from continuing operations before taxes	(2,762,900)	(1,831,260)	(4,619,285)	(3,481,622)
Income tax expense	45,977	0	61,977	0
Net loss from continuing operations	(2,808,877)	(1,831,260)	(4,681,262)	(3,481,622)
Income (loss) from discontinued operations net of tax expense	(155,236)	0	(156,943)	257,136
Net loss	(2,964,113)	(1,831,260)	(4,838,205)	(3,224,486)
Other comprehensive income:
Foreign currency revaluation	(10,735)	0	(5,579)	0
Total comprehensive loss	$ (2,974,848)	$ (1,831,260)	$ (4,843,784)	$ (3,224,486)
Per common share data: Basic and Diluted
Net loss from continuing operations	$ (0.12)	$ (0.21)	$ (0.25)	$ (0.40)
Net loss (income) from discontinued operations	$ (0.01)	$ 0	$ (0.01)	$ 0.03
Net loss	$ (0.13)	$ (0.21)	$ (0.26)	$ (0.37)
Weighted average shares (basic and diluted)	23,484,733	8,805,132	19,022,387	8,681,150