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Goodwill and Intangible Assets
3 Months Ended
Mar. 31, 2012
Notes to Financial Statements  
Note 3. Goodwill and Intangible Assets

The following is a schedule of our intangible assets from continuing operations as of March 31, 2012 (unaudited):

 

Description  

 

Term

   

 

Carrying Value

   

Accumulated

Amortization

   

Net Carrying

Value

 
                         
Names database (1)   9 months     $ 15,414,068     $ (14,624,842 )   $ 789,226  
Customer list   20 years       8,820,000           (36,750 )       8,783,250  
Customer list   10 years       1,610,000        (13,416)       1,596,584  
Bundled downloads (1)   4.5 months       714,848       (268,836)       446,012  
Exclusivity and non-compete agreements   1 year       270,000       (160,000     110,000  
Tradenames (2)   5 years         960,000       (16,000)       944,000  
Tradenames   -         390,000       -       390,000  
 Total intangible assets           $ 28,178,916     $ (15,119,844 )   $ 13,059,072  
Goodwill           $ 6,062,750     $ -     $ 6,062,750  

 

 

(1) Amortization of our Names Database for the three months ended March 31, 2012 and 2011 was approximately $499,000 and $572,000, respectively.   Amortization of our bundled downloads for the three months ended March 31, 2012 was approximately $269,000. Intangible assets with an amortization term of less than one year are shown in the current assets section of the consolidated balance sheets.
 (2) The carrying value of the Tradenames acquired in the merger with Vertro.. 
     

 

Our amortization expense over the next five years and thereafter as of March 31, 2012 is as follows:

 

2012   $ 1,920,738  
2013     814,000  
2014     794,000  
2015     794,000  
2016     794,000  
Thereafter            7,552,334  
Total   $ 12,669,072